The Clay Mask

Alitura

Where to buy Possibly in stock

About this product

The Alitura The Clay Mask is a wash-off mask. Our analysis of its 9 ingredients (7 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Wash-Off Mask
Ingredients
9
Low-risk
7
Fragrance
Fragrance-free
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 0/4
Caution for dry skin
Moroccan Lava Clay Illite Kaolin Bentonite
Oily/Acne-Prone Skin No data
Sensitive Skin 2/0
Good for sensitive skin
Kaolin Colostrum

Ingredients list

9 total
Lower hazard (1) Higher hazard (2)
All9 Skin Conditioning5 Absorbent4 Bulking Agent4 Abrasive3 Emulsion Stabilising3 Opacifying3 Skin Protecting2 Antioxidant2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Pearl Powder
(Not Reported)
1
Colostrum
(Skin Conditioning, Skin Protecting)
Panax Quinquefolius Extract
(Antioxidant, Skin Conditioning)
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
1
Moroccan Lava Clay
(Abrasive, Absorbent, Bulking Agent, Emulsion Stabilising, Opacifying, Viscosityincreasing Agent Aqueous, Viscosity Controlling)
1
Illite
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent)
2
A
Bentonite
(Absorbent, Bulking Agent, Emulsion Stabilising, Opacifying, Suspending Agent Nonsurfactant, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
Laminaria Digitata Powder
(Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

Browse similar wash-off mask
No close formula match yet — browse other products like this

Key ingredients

Exfoliators
Removes dead skin cells to smoothe texture.
Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.

Benefits

Good For Oily SkinBalances oil and helps reduce shine.
Reduces Large PoresMinimizes the look of enlarged pores.
Acne FightingFights acne and helps prevent breakouts.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Dark SpotsFades dark spots for even skin tone.

Concerns

May not suit dry skin

Ingredients explained

Pearl Powder
Not reported
Low-hazard ingredient.Read moreShow less
EWG 1 Not reported
Colostrum
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningSkin protecting
Panax Quinquefolius Extract
Antioxidant, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A AntioxidantSkin conditioning
ASCORBIC ACID
Antioxidant, Buffering
Limited public safety data.Read moreShow less
EWG N/A AntioxidantBufferingFragranceSkin conditioning
Moroccan Lava Clay
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 AbrasiveAbsorbentBulking agentEmulsion stabilisingOpacifyingViscosityincreasing agent - aqueousViscosity controlling
Illite
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 AbrasiveAbsorbentAnticaking agentBulking agent
Bentonite
Absorbent, Bulking agent
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A AbsorbentBulking agentEmulsion stabilisingOpacifyingSuspending agent -nonsurfactantViscosity increasing agentViscosity controlling
Kaolin
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Laminaria Digitata Powder
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
No flagged concerns — nice!

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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