Vitamin C Serum

Ancient Wisdom

Where to buy Possibly in stock

About this product

The Ancient Wisdom Vitamin C Serum is a emulsion. Our analysis of its 15 ingredients (9 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
15
Low-risk
9
Fragrance
Fragrance-free
Origin
United Kingdom
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/3
Good for dry skin
Glycerin Propylene Glycol
Caution for dry skin
Xanthan Gum Glycerin Alcohol Denat.
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Sodium Ascorbyl Phosphate Alcohol Denat.
Sensitive Skin 3/5
Good for sensitive skin
Sodium Ascorbyl Phosphate Glycerin Aloe Barbadensis Leaf Powder
Caution for sensitive skin
Glycerin Propylene Glycol Citric Acid Alcohol Denat. Phenoxyethanol

Ingredients list

15 total
Lower hazard (1) Higher hazard (4)
All15 Skin Conditioning7 Solvent4 Humectant4 Astringent4 Fragrance4 Viscosity Controlling3 Viscosity Decreasing Agent2 Perfuming2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Sodium Ascorbyl Phosphate
(Antioxidant)
Hamamelis Virginiana Water
(Astringent, Hair Conditioning, Skin Conditioning, Soothing)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
2
Aloe Barbadensis Leaf Powder
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Potassium Benzoate
(Preservative)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Vaccinium Macrocarpon Fruit Extract
(Astringent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Vaccinium Myrtillus Fruit Extract
(Skin Conditioning)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
Citrus Grandis
(Not Reported)
Citrus Grandis Fruit Extract
(Astringent, Perfuming, Skin Conditioning, Tonic)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Sodium Ascorbyl Phosphate
Antioxidant
Hamamelis Virginiana Water
Astringent, Skin Conditioning
Alcohol Denat.
Astringent
Aloe Barbadensis Leaf Powder
Skin Conditioning
Xanthan Gum
Skin Conditioning
Vaccinium Macrocarpon Fruit Extract
Astringent

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
Hamamelis Virginiana Water
Astringent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentHair conditioningSkin conditioningSoothing
Potassium Benzoate
Preservative
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Preservative
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Vaccinium Macrocarpon Fruit Extract
Astringent
Limited public safety data.Read moreShow less
EWG N/A Astringent
Vaccinium Myrtillus Fruit Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Citrus Grandis
Not reported
Limited public safety data.Read moreShow less
EWG N/A Not reported
Citrus Grandis Fruit Extract
Astringent, Perfuming
Limited public safety data.Read moreShow less
EWG N/A AstringentPerfumingSkin conditioningTonic
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Aloe Barbadensis Leaf Powder
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1–2 Skin conditioning Good for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Sodium Ascorbyl Phosphate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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