Pura Soft Q10 Anti-Wrinkle Cream

Annemarie Börlind

Where to buy Possibly in stock

About this product

The Annemarie Börlind Pura Soft Q10 Anti-Wrinkle Cream is a treatment. Our analysis of its 42 ingredients (23 low-risk) rates it Excellent (88/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Treatments
Ingredients
42
Low-risk
23
Fragrance
Fragrance-free
Origin
Germany
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 11/10
Good for dry skin
Behenyl Alcohol Sorbitol Equisetum Arvense Extract Sucrose Distearate Sucrose Stearate Ethylhexyl Stearate Glycerin Palmitic Acid Hydrogenated Palm Glycerides Citrate Lecithin Phytantriol
Caution for dry skin
Sorbitan Stearate Equisetum Arvense Extract Sucrose Distearate Sucrose Stearate Stearic Acid Xanthan Gum Glycerin Palmitic Acid Alcohol Lecithin
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Equisetum Arvense Extract Alcohol
Sensitive Skin 6/16
Good for sensitive skin
Equisetum Arvense Extract Ascorbyl Palmitate Ubiquinone Glycerin Tocopheryl Acetate Allantoin
Caution for sensitive skin
Sorbitan Stearate Sorbitol Stearic Acid Ascorbyl Palmitate Arginine Glycerin Palmitic Acid Alcohol Phenoxyethanol Linalool Citronellol Hexyl Cinnamal Benzyl Benzoate Benzyl Salicylate Geraniol Coumarin

Ingredients list

42 total
Lower hazard (1) Higher hazard (7)
All42 Skin Conditioning31 Fragrance17 Masking11 Emollient8 Humectant6 Skin Conditioning Emollient5 Emulsifying5 Hair Conditioning5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Ethylhexyl Stearate
(Skin Conditioning, Emollient)
Olus oil
(Skin Conditioning Emollient)
1
A
Sorbitan Stearate
(Fragrance, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
1
Sorbitol
(Flavoring Agent, Fragrance, Humectant, Plasticizer, Skin Conditioning)
1
A
Behenyl Alcohol
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Emollient, Viscosity Controlling)
arachis hypogaea oil
(Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
Sucrose Stearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Sucrose Distearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
Triticum Vulgare Germ Oil
(Humectant, Skin Conditioning, Skin Conditioning Emollient)
2
3
A
Phytantriol
(Anticaking Agent, Hair Conditioning, Skin Conditioning, Humectant)
Zea Mays Oil
(Fragrance, Hair Conditioning, Perfuming, Skin Conditioning, Surfactant Emulsifying)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
ROSA CENTIFOLIA FLOWER CERA
(Fragrance, Skin Protecting)
Cera Alba
(Film Forming, Perfuming, Skin Conditioning Emollient, Surfactant Emulsifying)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Palmitic Acid
(Fragrance, Opacifying, Sufactant, Surfactant Emulsifying Agentsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Palmitic Acid., Emollient)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
AROMA
(Flavouring)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
6
A
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking)
Allergens
Allergens
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
Cucumis Sativus Fruit Extract
(Skin Conditioning, Skin Conditioning Emollient)
1
Equisetum Arvense Extract
(Astringent, Emollient, Soothing, Tonic)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
1
Hydrogenated Palm Glycerides Citrate
(Skin Conditioning, Emollient)
Fungal Acne
Fungal Acne Trigger
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
7
Benzyl Salicylate
(Fragrance, Uv Absorber, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
7
Coumarin
(Fragrance, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin E
Protects skin and soothes irritation.
Vitamin C
Brightens, evens tone, and supports collagen.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
BrighteningRestores radiance to dull, tired skin.
Anti-AgingSoftens lines and helps skin look youthful.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Benzyl Salicylate — higher EWG
Geraniol — higher EWG
Coumarin — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Ethylhexyl Stearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
Olus oil
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
Butyrospermum Parkii Butter
Skin conditioning, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningViscosity controlling
Sorbitol
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentFragranceHumectantPlasticizerSkin conditioning
Behenyl Alcohol
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingViscosity increasing agentBindingEmollientViscosity controlling
arachis hypogaea oil
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sucrose Stearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Sucrose Distearate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Triticum Vulgare Germ Oil
Humectant, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A HumectantSkin conditioningSkin conditioning emollient
Phytantriol
Anticaking agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 2–3 CIR A Anticaking agentHair conditioningSkin conditioningHumectant
Zea Mays Oil
Fragrance, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceHair conditioningPerfumingSkin conditioningSurfactant emulsifying
ROSA CENTIFOLIA FLOWER CERA
Fragrance, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin protecting
Cera Alba
Film forming, Perfuming
Limited public safety data.Read moreShow less
EWG N/A Film formingPerfumingSkin conditioning emollientSurfactant emulsifying
AROMA
Flavouring
Limited public safety data.Read moreShow less
EWG N/A Flavouring
+ 9 more — see the full ingredients list above
Sorbitan Stearate
Fragrance, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceEmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Palmitic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantSurfactant -emulsifying agentsurfactant-cleansing agent is included as a function for the soap form of palmitic acid.Emollient Bad for Oily SkinFungal-acne trigger
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Benzyl Benzoate
Fragrance, Solvent
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A FragranceSolventAntimicrobialMasking Allergens
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Hydrogenated Palm Glycerides Citrate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollient Fungal-acne trigger
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Hexyl Cinnamal
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Benzyl Salicylate
Fragrance, Uv absorber
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceUv absorberMasking Allergens
+ 3 more — see the full ingredients list above

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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