Curl Color

As I Am

Where to buy Possibly in stock

About this product

The As I Am Curl Color is a misc. Our analysis of its 20 ingredients (14 low-risk) rates it Excellent (96/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
20
Low-risk
14
Fragrance
Contains fragrance
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/3
Good for dry skin
Betaine Behenyl Behenate Caprylyl Glycol Glycerin
Caution for dry skin
Glycerin Polyhydroxystearic Acid Lauramidopropyl Hydroxysultaine
Oily/Acne-Prone Skin No data
Sensitive Skin 1/6
Good for sensitive skin
Glycerin
Caution for sensitive skin
Sodium Chloride Glycerin Sodium Benzoate Potassium Sorbate Phenoxyethanol Linalool

Ingredients list

20 total
Lower hazard (1) Higher hazard (5)
All20 Skin Conditioning7 Fragrance7 Hair Conditioning5 Humectant5 Viscosity Controlling4 Masking3 Preservative3 Perfuming3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
Mica
(Cosmetic Colorant, Opacifying)
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
Ricinus Communis Seed Oil
(Fragrance, Perfuming, Skin Conditioning)
1
B
Behenyl Behenate
(Emollient, Skin Conditioning)
1
Polyhydroxystearic Acid
(Suspending Agent Nonsurfactant, Emulsifying)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
Lauramidopropyl Hydroxysultaine
(Antistatic Agent, Cleansing, Foam Boosting, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling)
3
A
Aminomethyl Propanol
(Ph Adjuster, Buffering Agent)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
PARFUM
(Fragrance, Perfuming)
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
1
2
CI 77491
(Colorant, Cosmetic Colorant)
CI 77891
(Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Ceramides
Locks in moisture and supports skin barrier.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Reduces IrritationEases discomfort and supports skin resilience.
Anti-AgingSoftens lines and helps skin look youthful.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Show all 6 benefits

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
Mica
Cosmetic colorant, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 2 Cosmetic colorantOpacifying
Ceramide NP
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
Ricinus Communis Seed Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioning
Behenyl Behenate
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmollientSkin conditioning
Polyhydroxystearic Acid
Suspending agent - nonsurfactant, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 Suspending agent - nonsurfactantEmulsifying
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Lauramidopropyl Hydroxysultaine
Antistatic agent, Cleansing
Limited public safety data.Read moreShow less
EWG N/A Antistatic agentCleansingFoam boostingHair conditioningSkin conditioningSurfactantViscosity controlling
Aminomethyl Propanol
Ph adjuster, Buffering agent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Ph adjusterBuffering agent
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
+ 2 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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