Long & Luxe Strengthening Shampoo

As I Am

Long & Luxe Strengthening Shampoo

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About this product

The As I Am Long & Luxe Strengthening Shampoo is a emulsion. Our analysis of its 45 ingredients (30 low-risk) rates it Excellent (93/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
45
Low-risk
30
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/7
Good for dry skin
Betaine Caprylyl Glycol Glycerin Camellia Sinensis Leaf Extract
Caution for dry skin
Maltodextrin Glycerin Trideceth-7 Carboxylic Acid Hydroxypropyl Methylcellulose Camellia Sinensis Leaf Extract Polysorbate 20 Ceteareth-60 Myristyl Glycol
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Camellia Sinensis Leaf Extract
Sensitive Skin 4/11
Good for sensitive skin
Melia Azadirachta Leaf Extract Glycerin Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Punica Granatum Fruit Juice Caffeine Glycerin Citric Acid Camellia Sinensis Leaf Extract Sodium Benzoate Phenoxyethanol Linalool Limonene Benzyl Benzoate Ceteareth-60 Myristyl Glycol

Ingredients list

45 total
Lower hazard (1) Higher hazard (7)
All45 Skin Conditioning29 Film Forming10 Hair Conditioning10 Fragrance9 Masking7 Antistatic Agent6 Foam Boosting6 Humectant6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
2
A
Disodium cocoamphodipropionate
(Hair Conditioning, Sufactant, Foam Boosting, Hydrotrope, Skin Conditioning)
1
Trideceth-7 Carboxylic Acid
(Cleansing, Foaming, Surfactant)
2
B
Disodium Laureth Sulfosuccinate
(Sufactant, Foam Boosting, Hydrotrope, Foaming)
1
Cocamide MIPA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Punica Granatum Fruit Juice
(Masking, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
Passiflora Edulis Fruit Juice
(Skin Conditioning)
1
Hydrolyzed Lupine Protein
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
1
Serenoa Serrulata Fruit Extract
(Lytic Agent, Skin Conditioning)
Linum Usitatissimum Seed Extract
(Perfuming, Skin Conditioning)
1
Melia Azadirachta Leaf Extract
(Antimicrobial, Skin Protecting)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
1
Royal Jelly
(Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Phytosterols
(Skin Conditioning)
1
Caffeine
(Fragrance, Skin Conditioning, Masking)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
Trifolium Pratense Flower Extract
(Astringent, Fragrance)
Equisetum Hyemale Extract
(Skin Conditioning)
Urtica Dioica Extract
(Anti Seborrheic, Astringent, Hair Conditioning, Skin Conditioning, Soothing, Tonic)
1
Cola Acuminata Seed Extract
(Skin Conditioning)
2
Piroctone Olamine
(Cosmetic Biocide, Preservative)
1
A
Hydroxypropyl Methylcellulose
(Adhesive, Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Antistatic Agent, Binding, Surfactant, Viscosity Controlling)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
3
A
Polyquaternium-7
(Antistatic Agent, Film Forming, Hair Fixing)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
PARFUM
(Fragrance, Perfuming)
Beta Vulgaris Extract
(Hair Conditioning, Skin Protecting)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
2
A
Tetrasodium EDTA
(Chelating Agent)
3
7
Ceteareth-60 Myristyl Glycol
(Emulsifying, Surfactant)
4
B
Polyacrylamide
(Binding Agent, Film Forming, Hair Fixing, Antistatic Agent, Binding)
6
A
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
2
CI 17200
(Cosmetic Colorant)

My Ingredient Notes

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Key ingredients

Aloe Barbadensis Leaf Juice
Skin Conditioning
Disodium cocoamphodipropionate
Skin Conditioning
Punica Granatum Fruit Juice
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Passiflora Edulis Fruit Juice
Skin Conditioning
Hydrolyzed Lupine Protein
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Ceteareth-60 Myristyl Glycol — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Disodium cocoamphodipropionate
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Hair conditioningSufactantFoam boostingHydrotropeSkin conditioning
Trideceth-7 Carboxylic Acid
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CleansingFoamingSurfactant
Disodium Laureth Sulfosuccinate
Sufactant, Foam boosting
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B SufactantFoam boostingHydrotropeFoaming
Cocamide MIPA
Foam boosting, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Foam boostingViscosity increasing agentEmulsifyingEmulsion stabilisingViscosity controlling
Punica Granatum Fruit Juice
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioning
Passiflora Edulis Fruit Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydrolyzed Lupine Protein
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningSkin conditioning
Serenoa Serrulata Fruit Extract
Lytic agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Lytic agentSkin conditioning
Linum Usitatissimum Seed Extract
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
Melia Azadirachta Leaf Extract
Antimicrobial, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AntimicrobialSkin protecting
glycyrrhiza glabra root extract
Bleaching, Perfuming
Limited public safety data.Read moreShow less
EWG N/A BleachingPerfumingSkin conditioningSkin conditioning emollientSmoothingSoothing
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
Royal Jelly
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
+ 20 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Ceteareth-60 Myristyl Glycol
Emulsifying, Surfactant
Higher-hazard ingredient.Read moreShow less
EWG 3–7 EmulsifyingSurfactant
Benzyl Benzoate
Fragrance, Solvent
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A FragranceSolventAntimicrobialMasking Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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