Pure Abundance Volumizing Shampoo

Aveda

Pure Abundance Volumizing Shampoo

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About this product

The Aveda Pure Abundance Volumizing Shampoo is a misc. Our analysis of its 36 ingredients (23 low-risk) rates it Excellent (87/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
36
Low-risk
23
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 1/5
Good for dry skin
Jasminum Officinale (Jasmine) Extract
Caution for dry skin
Decyl Glucoside Ammonium Lauryl Sulfate Polysorbate 20 Menthol Eugenol
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Jasminum Officinale (Jasmine) Extract
Sensitive Skin 2/21
Good for sensitive skin
Jasminum Officinale (Jasmine) Extract Menthol
Caution for sensitive skin
Linalyl Acetate Pelargonium Graveolens Flower Oil Sodium Citrate Geranyl Acetate Citric Acid Jasminum Officinale (Jasmine) Extract Benzoic Acid Sodium Benzoate Cananga Odorata Flower Oil Potassium Sorbate Menthol Phenoxyethanol Linalool Benzyl Alcohol Citronellol Limonene Benzyl Benzoate Eugenol Geraniol Beta-Caryophyllene Pogostemon Cablin Leaf Oil

Ingredients list

36 total
Lower hazard (1) Higher hazard (7)
All36 Fragrance18 Masking17 Skin Conditioning10 Perfuming6 Preservative5 Tonic4 Foam Boosting4 Antistatic Agent4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Cocamidopropyl Hydroxysultaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
B
Ammonium Lauryl Sulfate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
2
B
Disodium Laureth Sulfosuccinate
(Sufactant, Foam Boosting, Hydrotrope, Foaming)
1
B
Decyl Glucoside
(Cleansing, Emulsion Stabilising, Surfactant)
1
Amaranthus Caudatus Seed Extract
(Skin Conditioning)
1
A
Hydrolyzed Rice Protein
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
1
Cocamidopropyl PG-Dimonium Chloride Phosphate
(Antistatic Agent, Hair Conditioning)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
Ammonium Sulfate
(Viscosity Increasing Agent, Reducing, Viscosity Controlling)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
PARFUM
(Fragrance, Perfuming)
2
Jasminum Officinale (Jasmine) Extract
(Fragrance, Skin Conditioning, Skin Conditioning Agent Occlusive, Masking, Moisturising, Soothing)
3
Cananga Odorata Flower Oil
(Masking, Perfuming)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Pelargonium Graveolens Flower Oil
(Masking)
Mentha Piperita Oil
(Fragrance, Perfuming, Refreshing, Tonic)
Pogostemon Cablin Leaf Oil
(Masking)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
6
A
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
7
Eugenol
(Denaturant, Fragrance, Masking, Tonic)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
1
Linalyl Acetate
(Fragrance, Masking)
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
Beta-Caryophyllene
(Masking, Perfuming, Skin Conditioning)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
Pinene
(Antifoaming, Fragrance)
1
Geranyl Acetate
(Fragrance, Perfuming, Tonic)
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

AHA
Exfoliates skin for a brighter complexion.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.

Concerns

Contains paraben
Contains sulfate
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
Eugenol — higher EWG
May not suit dry skin
May not suit oily/acne-prone skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Hydroxysultaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Disodium Laureth Sulfosuccinate
Sufactant, Foam boosting
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B SufactantFoam boostingHydrotropeFoaming
Decyl Glucoside
Cleansing, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingEmulsion stabilisingSurfactant
Amaranthus Caudatus Seed Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Hydrolyzed Rice Protein
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntistatic agent
Sodium Gluconate
Chelating agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentSkin conditioning
Cocamidopropyl PG-Dimonium Chloride Phosphate
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioning
Ammonium Sulfate
Viscosity increasing agent, Reducing
Low-hazard ingredient.Read moreShow less
EWG 2 Viscosity increasing agentReducingViscosity controlling
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Jasminum Officinale (Jasmine) Extract
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 FragranceSkin conditioningSkin-conditioning agent -occlusiveMaskingMoisturisingSoothing
Pelargonium Graveolens Flower Oil
Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Masking
Mentha Piperita Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingRefreshingTonic
Pogostemon Cablin Leaf Oil
Masking
Limited public safety data.Read moreShow less
EWG N/A Masking
+ 7 more — see the full ingredients list above
Ammonium Lauryl Sulfate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Sulfate
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Cananga Odorata Flower Oil
Masking, Perfuming
Strong essential oil which can irritate skinRead moreShow less
EWG 3 MaskingPerfuming Bad for Sensitive Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Benzyl Benzoate
Fragrance, Solvent
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A FragranceSolventAntimicrobialMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Eugenol
Denaturant, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 DenaturantFragranceMaskingTonic Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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