Shampure Nurturing Shampoo

Aveda

Shampure Nurturing Shampoo

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About this product

The Aveda Shampure Nurturing Shampoo is a misc. Our analysis of its 25 ingredients (17 low-risk) rates it Excellent (87/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
25
Low-risk
17
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/4
Good for dry skin
Glycerin PEG-60 Almond Glycerides
Caution for dry skin
Ammonium Lauryl Sulfate Glycerin Polysorbate 80 PEG-60 Almond Glycerides
Oily/Acne-Prone Skin No data
Sensitive Skin 1/13
Good for sensitive skin
Glycerin
Caution for sensitive skin
Bixa Orellana Seed Extract Sodium Chloride Glycerin Citric Acid Benzoic Acid Sodium Benzoate Potassium Sorbate Phenoxyethanol Linalool Citronellol Limonene Benzyl Benzoate Geraniol

Ingredients list

25 total
Lower hazard (1) Higher hazard (7)
All25 Fragrance11 Masking9 Solvent5 Skin Conditioning5 Preservative4 Foam Boosting4 Viscosity Controlling4 Surfactant3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Ammonium Lauryl Sulfate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
1
Cocamide MIPA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
B
Babassuamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Crambe Abyssinica Seed Oil
(Hair Conditioning, Skin Conditioning)
1
Bixa Orellana Seed Extract
(Masking, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
B
PEG-60 Almond Glycerides
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
3
B
Polysorbate 80
(Denaturant, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
PARFUM
(Fragrance, Perfuming)
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
6
A
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
CI 75120
(Colorant)

My Ingredient Notes

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Key ingredients

Babassuamidopropyl Betaine
Skin Conditioning
Crambe Abyssinica Seed Oil
Skin Conditioning
Bixa Orellana Seed Extract
Skin Conditioning
Glycerin
Humectant, Skin Protecting
PEG-60 Almond Glycerides
Skin Conditioning, Emollient

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.

Concerns

Contains paraben
Contains sulfate
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamide MIPA
Foam boosting, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 Foam boostingViscosity increasing agentEmulsifyingEmulsion stabilisingViscosity controlling
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Babassuamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Crambe Abyssinica Seed Oil
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioning
Bixa Orellana Seed Extract
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioning
PEG-60 Almond Glycerides
Skin conditioning, Emollient
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Skin conditioningEmollientEmulsifyingSurfactant
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Sodium Phytate
Chelating agent, Oral care agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agentOral care agent
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
CI 75120
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
Ammonium Lauryl Sulfate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant Sulfate
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Polysorbate 80
Denaturant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantEmulsifyingSurfactant Fungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Benzyl Benzoate
Fragrance, Solvent
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A FragranceSolventAntimicrobialMasking Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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