ANEW Platinum Lift and Tighten Serum

Avon

Where to buy Possibly in stock

About this product

The Avon ANEW Platinum Lift and Tighten Serum is a serums, essence, ampoule. Our analysis of its 24 ingredients (16 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
24
Low-risk
16
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/6
Good for dry skin
Ethylhexyl Isononanoate Isododecane Caprylyl Glycol Glycerin Phytol
Caution for dry skin
Xanthan Gum Glycerin PVP Hydrogenated Lecithin Sodium Hydroxide Alcohol Denat.
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alcohol Denat.
Sensitive Skin 1/5
Good for sensitive skin
Glycerin
Caution for sensitive skin
Punica Granatum Fruit Juice Isododecane Glycerin Phytol Alcohol Denat.

Ingredients list

24 total
Lower hazard (1) Higher hazard (4)
All24 Skin Conditioning14 Solvent6 Viscosity Controlling6 Film Forming5 Emulsion Stabilising5 Emollient4 Fragrance4 Perfuming4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
C13-15 Alkane
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
PVP
(Binding Agent, Emulsion Stabilising, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding, Viscosity Controlling)
1
B
Ethylhexyl Isononanoate
(Skin Conditioning, Emollient)
1
B
Isododecane
(Fragrance, Solvent, Emollient, Perfuming)
1
Phytol
(Fragrance, Skin Conditioning, Emollient, Masking)
1
A
1,2-Hexanediol
(Solvent)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
PARFUM
(Fragrance, Perfuming)
1
A
Polyvinyl Alcohol
(Binding Agent, Film Forming, Viscosity Increasing Agent, Viscosity Controlling)
Prunus Amygdalus Dulcis Seed Extract
(Skin Conditioning)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
Punica Granatum Fruit Juice
(Masking, Skin Conditioning)
THIAZOLYLALANINE
(Skin Conditioning)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
olea europaea leaf extract
(Perfuming, Skin Conditioning)
daucus carota sativa root extract
(Skin Conditioning)
Foeniculum Vulgare Fruit Extract
(Skin Conditioning, Skin Conditioning Emollient, Soothing, Tonic)
Medicago Sativa Extract
(Tonic)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Alcohol Denat.
Astringent
Glycerin
Humectant, Skin Protecting
Ethylhexyl Isononanoate
Skin Conditioning, Emollient
Isododecane
Emollient
Phytol
Skin Conditioning, Emollient
Hydrogenated Lecithin
Skin Conditioning

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.

Concerns

Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
C13-15 Alkane
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
PVP
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingHair fixingSuspending agent - nonsurfactantAntistatic agentBindingViscosity controlling
Ethylhexyl Isononanoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
Isododecane
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSolventEmollientPerfuming
Phytol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSkin conditioningEmollientMasking
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Hydrogenated Lecithin
Skin conditioning, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Skin conditioningEmulsifyingSurfactantSuspending agent- nonsurfactant
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Polyvinyl Alcohol
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingViscosity increasing agentViscosity controlling
Prunus Amygdalus Dulcis Seed Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
+ 7 more — see the full ingredients list above
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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