ANEW Platinum Lift and Tighten Serum
The Avon ANEW Platinum Lift and Tighten Serum is a serums, essence, ampoule. Our analysis of its 24 ingredients (16 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Avon ANEW Platinum Lift and Tighten Serum is a serums, essence, ampoule. Our analysis of its 24 ingredients (16 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling) |
Bad for Dry Skin
Bad for Sensitive Skin
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C13-15 Alkane
(Solvent) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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PVP
(Binding Agent, Emulsion Stabilising, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding, Viscosity Controlling) |
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Ethylhexyl Isononanoate
(Skin Conditioning, Emollient) |
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Isododecane
(Fragrance, Solvent, Emollient, Perfuming) |
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Phytol
(Fragrance, Skin Conditioning, Emollient, Masking) |
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1,2-Hexanediol
(Solvent) |
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Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant) |
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Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant) |
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PARFUM
(Fragrance, Perfuming) |
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Polyvinyl Alcohol
(Binding Agent, Film Forming, Viscosity Increasing Agent, Viscosity Controlling) |
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Prunus Amygdalus Dulcis Seed Extract
(Skin Conditioning) |
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Disodium EDTA
(Chelating Agent, Viscosity Controlling) |
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Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling) |
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Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
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Punica Granatum Fruit Juice
(Masking, Skin Conditioning) |
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THIAZOLYLALANINE
(Skin Conditioning) |
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Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent) |
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olea europaea leaf extract
(Perfuming, Skin Conditioning) |
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daucus carota sativa root extract
(Skin Conditioning) |
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Foeniculum Vulgare Fruit Extract
(Skin Conditioning, Skin Conditioning Emollient, Soothing, Tonic) |
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Medicago Sativa Extract
(Tonic) |
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How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
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