Avon Anew Platinum Serum

Avon

Where to buy Possibly in stock

About this product

The Avon Anew Platinum Serum is a serums, essence, ampoule. Our analysis of its 34 ingredients (29 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
34
Low-risk
29
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 10/13
Good for dry skin
Isododecane Isohexadecane Caprylyl Glycol Butylene Glycol Glycerin Pentaerythrityl Tetraethylhexanoate Phytol Dimethicone Bis-PEG-18 Methyl Ether Dimethyl Silane PEG-20 Methyl Glucose Sesquistearate
Caution for dry skin
Dimethicone Crosspolymer Maltodextrin Sapindus Mukurossi Fruit Extract Sorbitan Isostearate Glycerin Aluminum Starch Octenylsuccinate Sodium Hydroxide Steareth-2 Polysorbate 60 PEG-20 Methyl Glucose Sesquistearate PEG-40 Stearate Silica Palmitoyl Silk Amino Acids
Oily/Acne-Prone Skin 0/1
Caution for oily/acne-prone skin
Pentaerythrityl Tetraethylhexanoate
Sensitive Skin 3/7
Good for sensitive skin
Dilauryl Thiodipropionate Glycerin Dimethicone
Caution for sensitive skin
Isododecane Butylene Glycol Glycerin Phenylalanine Phytol Phenoxyethanol Fragrance

Ingredients list

34 total
Lower hazard (1) Higher hazard (8)
All34 Skin Conditioning17 Viscosity Controlling10 Emulsion Stabilising8 Emollient8 Solvent6 Hair Conditioning6 Fragrance6 Humectant5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
4
A
SD Alcohol 40-B
(Astringent, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
B
Isohexadecane
(Skin Conditioning, Emollient, Solvent)
1
B
Isododecane
(Fragrance, Solvent, Emollient, Perfuming)
2
B
Aluminum Starch Octenylsuccinate
(Absorbent, Anticaking Agent, Viscosity Increasing Agent, Viscosity Controlling)
1
Peat Extract
(Skin Conditioning)
1
Sapindus Mukurossi Fruit Extract
(Cleansing)
Nonoxynol-8
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
A
Phenylalanine
(Fragrance, Hair Conditioning, Skin Conditioning)
Palmitoyl Silk Amino Acids
(Cleansing, Hair Conditioning)
1
Phytol
(Fragrance, Skin Conditioning, Emollient, Masking)
1
A
Biosaccharide Gum-1
(Skin Conditioning)
1
B
Dilauryl Thiodipropionate
(Antioxidant)
1
A
Dimethicone Crosspolymer
(Emulsion Stabilising, Hair Fixing, Suspending Agent Nonsurfactant, Viscosity Increasingagent Nonaqueous, Viscosity Controlling)
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
1
A
Pentaerythrityl Tetraethylhexanoate
(Binding Agent, Skin Conditioning Agent Occlusive, Viscosity Increasing Agent, Emollient, Viscosity Controlling)
3
Bis-PEG-18 Methyl Ether Dimethyl Silane
(Humectant, Foam Boosting, Hydrotrope, Emollient, Hair Conditioning, Skin Conditioning)
3
A
PEG-40 Stearate
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
Steareth-2
(Emulsifying, Surfactant)
3
B
Polysorbate 60
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Sorbitan Isostearate
(Emulsifying, Surfactant)
3
A
PEG-20 Methyl Glucose Sesquistearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(Emulsion Stabilising, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
8
Fragrance
(Deodorant, Masking, Perfuming)

My Ingredient Notes

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Key ingredients

Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Dimethicone
Skin Protecting, Emollient
SD Alcohol 40-B
Astringent
Isohexadecane
Skin Conditioning, Emollient
Isododecane
Emollient

Benefits

No standout benefits flagged for this product.

Concerns

Contains paraben
Contains silicone
Not fungal acne (malassezia) safe
Fragrance — higher EWG
May not suit dry skin
May not suit oily/acne-prone skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Isohexadecane
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientSolvent
Isododecane
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSolventEmollientPerfuming
Aluminum Starch Octenylsuccinate
Absorbent, Anticaking agent
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B AbsorbentAnticaking agentViscosity increasing agentViscosity controlling
Peat Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Sapindus Mukurossi Fruit Extract
Cleansing
Low-hazard ingredient.Read moreShow less
EWG 1 Cleansing
Nonoxynol-8
Other
Limited public safety data.Read moreShow less
EWG N/A
Maltodextrin
Absorbent, Binding agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbsorbentBinding agentEmulsion stabilisingFilm formingHair conditioningSkin conditioningSuspending agent - nonsurfactantBinding
Phenylalanine
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioning
Palmitoyl Silk Amino Acids
Cleansing, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A CleansingHair conditioning
Phytol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSkin conditioningEmollientMasking
Biosaccharide Gum-1
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Dilauryl Thiodipropionate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antioxidant
Dimethicone Crosspolymer
Emulsion stabilising, Hair fixing
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingHair fixingSuspending agent - nonsurfactantViscosity increasingagent - nonaqueousViscosity controlling
Silica
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1–2 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingViscosity controlling
+ 11 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
SD Alcohol 40-B
Astringent, Solvent
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 CIR A AstringentSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
PEG-40 Stearate
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A EmulsifyingSurfactant Fungal-acne trigger
Polysorbate 60
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Fragrance
Deodorant, Masking
Higher-hazard ingredient.Read moreShow less
EWG 8 DeodorantMaskingPerfuming

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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