Avon Anew Platinum Serum
The Avon Anew Platinum Serum is a serums, essence, ampoule. Our analysis of its 34 ingredients (29 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Avon Anew Platinum Serum is a serums, essence, ampoule. Our analysis of its 34 ingredients (29 low-risk) rates it Excellent (94/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling) |
Good for Dry Skin
|
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Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning) |
Silicone
|
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SD Alcohol 40-B
(Astringent, Solvent, Viscosity Controlling) |
Bad for Dry Skin
Bad for Sensitive Skin
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Isohexadecane
(Skin Conditioning, Emollient, Solvent) |
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Isododecane
(Fragrance, Solvent, Emollient, Perfuming) |
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Aluminum Starch Octenylsuccinate
(Absorbent, Anticaking Agent, Viscosity Increasing Agent, Viscosity Controlling) |
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Peat Extract
(Skin Conditioning) |
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Sapindus Mukurossi Fruit Extract
(Cleansing) |
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Nonoxynol-8 | |
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Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding) |
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Phenylalanine
(Fragrance, Hair Conditioning, Skin Conditioning) |
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Palmitoyl Silk Amino Acids
(Cleansing, Hair Conditioning) |
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Phytol
(Fragrance, Skin Conditioning, Emollient, Masking) |
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Biosaccharide Gum-1
(Skin Conditioning) |
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Dilauryl Thiodipropionate
(Antioxidant) |
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Dimethicone Crosspolymer
(Emulsion Stabilising, Hair Fixing, Suspending Agent Nonsurfactant, Viscosity Increasingagent Nonaqueous, Viscosity Controlling) |
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Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling) |
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Pentaerythrityl Tetraethylhexanoate
(Binding Agent, Skin Conditioning Agent Occlusive, Viscosity Increasing Agent, Emollient, Viscosity Controlling) |
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Bis-PEG-18 Methyl Ether Dimethyl Silane
(Humectant, Foam Boosting, Hydrotrope, Emollient, Hair Conditioning, Skin Conditioning) |
|
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PEG-40 Stearate
(Emulsifying, Surfactant) |
Fungal Acne Trigger
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Steareth-2
(Emulsifying, Surfactant) |
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Polysorbate 60
(Emulsifying, Surfactant) |
Fungal Acne Trigger
|
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Sorbitan Isostearate
(Emulsifying, Surfactant) |
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PEG-20 Methyl Glucose Sesquistearate
(Skin Conditioning, Emollient, Emulsifying, Surfactant) |
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Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling) |
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Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling) |
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Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(Emulsion Stabilising, Viscosity Controlling) |
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Phenoxyethanol
(Fragrance, Preservative) |
Paraben
|
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Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant) |
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Disodium EDTA
(Chelating Agent, Viscosity Controlling) |
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Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent) |
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Fragrance
(Deodorant, Masking, Perfuming) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
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