Serum Optimizer

Ayura

Where to buy Possibly in stock

About this product

The Ayura Serum Optimizer is a serums, essence, ampoule. Our analysis of its 27 ingredients (17 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
27
Low-risk
17
Fragrance
Fragrance-free
Origin
Japan
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/2
Good for dry skin
Dipotassium Glycyrrhizate Maltitol Sodium Acetylated Hyaluronate Butylene Glycol Sodium Hyaluronate Glycerin Trehalose Hydrolyzed Hyaluronic Acid
Caution for dry skin
Glycerin Tranexamic Acid
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Tranexamic Acid
Sensitive Skin 2/5
Good for sensitive skin
Glycerin Sodium Metabisulfite
Caution for sensitive skin
Maltitol Algin Butylene Glycol Glycerin Phenoxyethanol

Ingredients list

27 total
Lower hazard (1) Higher hazard (4)
All27 Skin Conditioning17 Humectant10 Solvent4 Fragrance4 Viscosity Controlling3 Flavoring Agent3 Preservative3 Perfuming3
EWG CIR Ingredient Name & Cosmetic Functions Notes
Tranexamic Acid
(Cosmetic Astringent, Skin Conditioning)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
Thymus Extract
(Skin Conditioning)
Pisum Sativum Extract
(Skin Conditioning, Skin Protecting)
Mentha Piperita Leaf Extract
(Skin Conditioning)
MELALEUCA ALTERNIFOLIA LEAF EXTRACT
(Perfuming, Skin Conditioning)
1
Royal Jelly
(Skin Conditioning)
1
Isomerized Safflower Acid
(Oral Care Agent, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Sodium Acetylated Hyaluronate
(Humectant)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
Trimethylpyrazine
(Perfuming)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Maltitol
(Flavoring Agent, Humectant, Masking, Moisturising, Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
2
Pentane
(Propellant, Solvent, Viscosity Decreasing Agent)
1
A
1,2-Hexanediol
(Solvent)
Polyoxymethylene Glycol Urea
(Preservative)
Polyglyceryl-3 Hydroxypropyl Ethylhexyl Ether
(Cleansing, Surfactant Cleansing, Surfactant Emulsifying)
1
A
Algin
(Binding Agent, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Oily Skin
Bad for Oily Skin
1
Polyvinylalcohol Crosspolymer
(Bulking Agent)
4
A
Sodium Metabisulfite
(Antioxidant, Preservative, Reducing)
1
B
Sodium Metaphosphate
(Buffering Agent, Chelating Agent, Oral Care Agent)
1
Pentasodium Ethylenediamine Tetramethylene Phosphonate
(Chelating Agent, Viscosity Controlling)
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Hyaluronic Acid
Hydrates by attracting and holding water.
Tranexamic Acid
Helps fade dark spots and even skin tone.
Antioxidants
Shields skin from free radical damage.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Anti-AgingSoftens lines and helps skin look youthful.
Barrier RepairStrengthen and restore your skin's natural barrier.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
BrighteningRestores radiance to dull, tired skin.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Tranexamic Acid
Cosmetic astringent, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Cosmetic astringentSkin conditioning
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
Thymus Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Pisum Sativum Extract
Skin conditioning, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin protecting
Mentha Piperita Leaf Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
MELALEUCA ALTERNIFOLIA LEAF EXTRACT
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
Royal Jelly
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Isomerized Safflower Acid
Oral care agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Oral care agentSkin conditioning
Sodium Acetylated Hyaluronate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Hydrolyzed Hyaluronic Acid
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningHumectantSkin conditioning
Trehalose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMoisturising
Trimethylpyrazine
Perfuming
Limited public safety data.Read moreShow less
EWG N/A Perfuming
Maltitol
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMaskingMoisturisingSkin conditioning
Pentane
Propellant, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1–2 PropellantSolventViscosity decreasing agent
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
+ 7 more — see the full ingredients list above
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Algin
Binding agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFragranceViscosity increasing agentBindingMaskingViscosity controlling Bad for Sensitive SkinBad for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

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