Retinol Serum

B-Loved

Where to buy Possibly in stock

About this product

The B-Loved Retinol Serum is a emulsion. Our analysis of its 50 ingredients (41 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
50
Low-risk
41
Fragrance
Fragrance-free
Origin
Türkiye
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 18/6
Good for dry skin
Mannitol Anhydroxylitol Betaine Sodium Acetylated Hyaluronate Squalane Inositol Xylitol Xylitylglucoside Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Hydroxypropyltrimonium Hyaluronate Hydrolyzed Hyaluronic Acid Hyaluronic Acid Camellia Sinensis Leaf Extract Zinc PCA Hydrolyzed Soy Protein
Caution for dry skin
Ruscus Aculeatus Root Extract Cellulose Glycerin Hydroxypropyl Methylcellulose Camellia Sinensis Leaf Extract Polysorbate 20
Oily/Acne-Prone Skin 3/0
Good for oily/acne-prone skin
Ruscus Aculeatus Root Extract Camellia Sinensis Leaf Extract Retinol
Sensitive Skin 8/10
Good for sensitive skin
Melatonin Ruscus Aculeatus Root Extract Ubiquinone Calcium Ascorbate Glycerin Camellia Sinensis Leaf Extract Tocopheryl Acetate Allantoin
Caution for sensitive skin
Mannitol Butylene Glycol Glycerin Taurine Arnica Montana Flower Extract Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Phenoxyethanol Retinol

Ingredients list

50 total
Lower hazard (1) Higher hazard (9)
All50 Skin Conditioning48 Humectant22 Hair Conditioning9 Fragrance7 Antistatic Agent7 Antioxidant5 Masking5 Film Forming4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Ruscus Aculeatus Root Extract
(Astringent, Refreshing, Skin Conditioning, Soothing, Stabilising, Tonic)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
Zingiber Officinale Root Oil
(Fragrance, Perfuming, Skin Conditioning, Tonic)
PERSEA GRATISSIMA OIL
(Skin Conditioning)
persea gratissima fruit extract
(Moisturising, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
A
Hydrolyzed Soy Protein
(Antistatic Agent, Hair Conditioning, Humectant, Skin Conditioning)
1
B
Centella Asiatica Leaf Extract
(Skin Conditioning)
2
Arnica Montana Flower Extract
(Masking, Perfuming, Skin Conditioning)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
Inositol
(Antistatic Agent, Hair Conditioning, Humectant)
1
Taurine
(Fragrance, Buffering Agent)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
3
Zinc Gluconate
(Cosmetic Biocide, Skin Conditioning, Deodorant)
3
Zinc PCA
(Skin Conditioning, Humectant)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Beta-Glucan
(Bulking Agent, Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
A
1,2-Hexanediol
(Solvent)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
1
Sodium Acetylated Hyaluronate
(Humectant)
PEG-9 Diglycidyl Ether/Sodium Hyaluronate Crosspolymer
(Skin Conditioning)
1
Hydroxypropyltrimonium Hyaluronate
(Film Forming, Humectant)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
1
Potassium Hyaluronate
(Skin Conditioning)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Xylitylglucoside
(Humectant, Skin Conditioning)
1
Anhydroxylitol
(Humectant, Skin Conditioning)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
Melatonin
(Antioxidant)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Cellulose
(Absorbent, Bulking Agent, Slip Modifier, Opacifying, Viscosity Controlling)
1
Mannitol
(Binding Agent, Flavoring Agent, Humectant, Binding, Masking, Moisturising, Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Hydroxypropyl Methylcellulose
(Adhesive, Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Antistatic Agent, Binding, Surfactant, Viscosity Controlling)
1
A
Calcium Ascorbate
(Antioxidant, Skin Conditioning)
Nicotinamide Adenine Dinucleotide
(Skin Conditioning)
1
Folic Acid
(Skin Conditioning)
2
A
Tetrasodium EDTA
(Chelating Agent)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)

My Ingredient Notes

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Key ingredients

Niacinamide
Skin Conditioning
Sodium Hyaluronate
Skin Conditioning, Humectant
Ruscus Aculeatus Root Extract
Astringent, Skin Conditioning
Allantoin
Skin Conditioning, Skin Protecting
Panthenol
Skin Conditioning
Butylene Glycol
Skin Conditioning, Humectant

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
Retinol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Ruscus Aculeatus Root Extract
Astringent, Refreshing
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentRefreshingSkin conditioningSoothingStabilisingTonic
Zingiber Officinale Root Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioningTonic
PERSEA GRATISSIMA OIL
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
persea gratissima fruit extract
Moisturising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A MoisturisingSkin conditioningSkin conditioning emollientSmoothingSoothing
Hydrolyzed Soy Protein
Antistatic agent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR A Antistatic agentHair conditioningHumectantSkin conditioning
Centella Asiatica Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
Arnica Montana Flower Extract
Masking, Perfuming
Low-hazard ingredient.Read moreShow less
EWG 2 MaskingPerfumingSkin conditioning
Inositol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioningHumectant
Taurine
Fragrance, Buffering agent
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceBuffering agent
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
Zinc Gluconate
Cosmetic biocide, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 Cosmetic biocideSkin conditioningDeodorant
Zinc PCA
Skin conditioning, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 Skin conditioningHumectant
Beta-Glucan
Bulking agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Bulking agentSkin conditioning
+ 24 more — see the full ingredients list above
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Calcium Ascorbate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide, Nicotinamide Adenine Dinucleotide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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