Hydrating Primer Serum

B-Pure

Where to buy Possibly in stock

About this product

The B-Pure Hydrating Primer Serum is a serums, essence, ampoule. Our analysis of its 23 ingredients (18 low-risk) rates it Excellent (96/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
23
Low-risk
18
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/6
Good for dry skin
Aluminum Hydroxide Glycerin Propylene Glycol
Caution for dry skin
Maltodextrin Xanthan Gum Glycerin Alcohol PEG-40 Hydrogenated Castor Oil Triethanolamine
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alcohol
Sensitive Skin 3/7
Good for sensitive skin
Aluminum Hydroxide Glycerin Hydroxyacetophenone
Caution for sensitive skin
Dipropylene Glycol Glycerin Propylene Glycol Alcohol PEG-40 Hydrogenated Castor Oil Phenoxyethanol Triethanolamine

Ingredients list

23 total
Lower hazard (1) Higher hazard (5)
All23 Skin Conditioning10 Fragrance8 Viscosity Controlling7 Emulsion Stabilising6 Solvent6 Humectant5 Masking3 Viscosity Decreasing Agent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Isopentyldiol
(Solvent)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
3
Titanium/Titanium Dioxide
(Cosmetic Colorant, Opacifying)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
5
B
Triethanolamine
(Fragrance, Ph Adjuster, Emulsifying, Surfactant, Buffering Agent, Masking)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Synthetic Fluorphlogopite
(Bulking Agent, Viscosity Increasing Agent, Viscosity Controlling)
PARFUM
(Fragrance, Perfuming)
Rosa Rugosa Flower Extract
(Skin Conditioning)
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
1
Hydroxyacetophenone
(Antioxidant)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
A
Aluminum Hydroxide
(Emollient, Humectant, Opacifying, Skin Protecting, Viscosity Controlling)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
2
Iron Oxides
(Colorant, Cosmetic Colorant)
CI 75470
(Colorant, Fragrance)

My Ingredient Notes

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Key ingredients

Vitamin E
Protects skin and soothes irritation.
Hyaluronic Acid
Hydrates by attracting and holding water.
Antioxidants
Shields skin from free radical damage.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Redness ReducingSoothes visible redness and calms irritation.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Show all 7 benefits

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Isopentyldiol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Chlorphenesin
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Cosmetic biocideAntimicrobialPreservative
Titanium/Titanium Dioxide
Cosmetic colorant, Opacifying
Low-to-moderate hazard.Read moreShow less
EWG 1–3 Cosmetic colorantOpacifying
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Synthetic Fluorphlogopite
Bulking agent, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Bulking agentViscosity increasing agentViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Rosa Rugosa Flower Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Hydroxyacetophenone
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Maltodextrin
Absorbent, Binding agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbsorbentBinding agentEmulsion stabilisingFilm formingHair conditioningSkin conditioningSuspending agent - nonsurfactantBinding
Aluminum Hydroxide
Emollient, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHumectantOpacifyingSkin protectingViscosity controlling
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Iron Oxides
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 2 ColorantCosmetic colorant
+ 1 more — see the full ingredients list above
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Triethanolamine
Fragrance, Ph adjuster
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR B FragrancePh adjusterEmulsifyingSurfactantBuffering agentMasking

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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