Serial Blonde Purple Toning Shampoo

Bed Head by TIGI

Serial Blonde Purple Toning Shampoo

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About this product

The Bed Head by TIGI Serial Blonde Purple Toning Shampoo is a misc. Our analysis of its 42 ingredients (30 low-risk) rates it Excellent (91/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
42
Low-risk
30
Fragrance
Contains fragrance
Origin
United Kingdom
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/12
Good for dry skin
Glycol Distearate Dimethiconol Glycerin Coconut Acid Lactic Acid
Caution for dry skin
Sodium Lauryl Sulfoacetate Sodium Isethionate Sodium Cocoyl Isethionate Xanthan Gum Glycerin Coconut Acid Trideceth-12 Laureth-23 Cetrimonium Chloride Silica Laureth-4 TEA-Dodecylbenzenesulfonate
Oily/Acne-Prone Skin No data
Sensitive Skin 1/10
Good for sensitive skin
Glycerin
Caution for sensitive skin
Sodium Chloride Glycerin Citric Acid Sodium Benzoate Lactic Acid Phenoxyethanol Linalool Hexyl Cinnamal Methylisothiazolinone Laureth-4

Ingredients list

42 total
Lower hazard (1) Higher hazard (7)
All42 Skin Conditioning12 Viscosity Controlling9 Surfactant8 Fragrance8 Hair Conditioning7 Emulsifying6 Cleansing6 Antistatic Agent6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Sodium Lauryl Sulfoacetate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
PARFUM
(Fragrance, Perfuming)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
A
Coconut Acid
(Cleansing, Emollient, Emulsifying, Surfactant)
1
B
Sodium Isethionate
(Antistatic Agent, Cleansing, Hair Conditioning, Skin Conditioning)
1
A
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising)
Silicone
Silicone
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
1
B
PPG-9
(Skin Conditioning)
2
3
B
Laureth-4
(Antistatic Agent, Emulsifying, Masking, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
1
Nonfat Dry Milk
(Hair Conditioning, Skin Conditioning)
1
Hydrolyzed Pearl
(Skin Conditioning)
Oryza Sativa Bran Extract
(Skin Conditioning, Skin Protecting)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
TEA-Dodecylbenzenesulfonate
(Cleansing, Foaming, Surfactant)
Sulfate
Sulfate
1
A
Amodimethicone
(Antistatic Agent, Hair Conditioning)
Silicone
Silicone
3
B
Laureth-23
(Cleansing, Emulsifying, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
Oryza Sativa Germ Oil
(Skin Conditioning Emollient)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
3
A
PEG-45M
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent)
1
Magnesium Nitrate
(Hair Conditioning)
3
B
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative)
1
Trideceth-12
(Emulsifying, Surfactant)
1
Potassium Chloride
(Viscosity Increasing Agent, Viscosity Controlling)
Bad for Oily Skin
Bad for Oily Skin
1
2
A
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling)
6
B
Methylchloroisothiazolinone
(Preservative)
1
Magnesium Chloride
(Viscosity Controlling)
7
B
Methylisothiazolinone
(Preservative)
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
3
CI 60730
(Cosmetic Colorant)
2
Mica
(Cosmetic Colorant, Opacifying)
CI 77891
(Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Exfoliators
Removes dead skin cells to smoothe texture.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Good For Oily SkinBalances oil and helps reduce shine.
Reduces Large PoresMinimizes the look of enlarged pores.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.

Concerns

Contains paraben
Contains sulfate
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Methylisothiazolinone — higher EWG
May not suit dry skin
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Coconut Acid
Cleansing, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingEmollientEmulsifyingSurfactant
Sodium Isethionate
Antistatic agent, Cleansing
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentCleansingHair conditioningSkin conditioning
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
PPG-9
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
Nonfat Dry Milk
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
Hydrolyzed Pearl
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Oryza Sativa Bran Extract
Skin conditioning, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin protecting
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Oryza Sativa Germ Oil
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
+ 10 more — see the full ingredients list above
Sodium Cocoyl Isethionate
Cleansing, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingHair conditioningSurfactant Fungal-acne trigger
Sodium Lauryl Sulfoacetate
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingFoamingSurfactant Sulfate
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Dimethiconol
Antifoaming agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentSkin conditioningEmollientMoisturising Silicone
Laureth-4
Antistatic agent, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 2–3 CIR B Antistatic agentEmulsifyingMaskingSurfactant Bad for Oily Skin
TEA-Dodecylbenzenesulfonate
Cleansing, Foaming
Limited public safety data.Read moreShow less
EWG N/A CleansingFoamingSurfactant Sulfate
Amodimethicone
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioning Silicone
Laureth-23
Cleansing, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 3 CIR B CleansingEmulsifyingSurfactant Bad for Oily Skin
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Potassium Chloride
Viscosity increasing agent, Viscosity controlling
Potentially comedogenic - can block poresRead moreShow less
EWG 1 Viscosity increasing agentViscosity controlling Bad for Oily Skin
Methylchloroisothiazolinone
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR B Preservative
Methylisothiazolinone
Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR B Preservative
+ 2 more — see the full ingredients list above

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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