Serial Blonde Purple Toning Shampoo
The Bed Head by TIGI Serial Blonde Purple Toning Shampoo is a misc. Our analysis of its 42 ingredients (30 low-risk) rates it Excellent (91/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Bed Head by TIGI Serial Blonde Purple Toning Shampoo is a misc. Our analysis of its 42 ingredients (30 low-risk) rates it Excellent (91/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
|
|
|
Water
(Solvent) |
|
|
|
|
Sodium Cocoyl Isethionate
(Cleansing, Hair Conditioning, Surfactant) |
Fungal Acne Trigger
|
|
|
|
Sodium Lauryl Sulfoacetate
(Cleansing, Foaming, Surfactant) |
Sulfate
|
|
|
|
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
|
|
|
|
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling) |
|
|
|
|
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling) |
Fungal Acne Trigger
|
|
|
|
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
|
|
|
|
Phenoxyethanol
(Fragrance, Preservative) |
Paraben
|
|
|
|
PARFUM
(Fragrance, Perfuming) |
|
|
|
|
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling) |
|
|
|
|
Coconut Acid
(Cleansing, Emollient, Emulsifying, Surfactant) |
|
|
|
|
Sodium Isethionate
(Antistatic Agent, Cleansing, Hair Conditioning, Skin Conditioning) |
|
|
|
|
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising) |
Silicone
|
|
|
|
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing) |
|
|
|
|
PPG-9
(Skin Conditioning) |
|
|
|
|
Laureth-4
(Antistatic Agent, Emulsifying, Masking, Surfactant) |
Bad for Oily Skin
|
|
|
|
Nonfat Dry Milk
(Hair Conditioning, Skin Conditioning) |
|
|
|
|
Hydrolyzed Pearl
(Skin Conditioning) |
|
|
|
|
Oryza Sativa Bran Extract
(Skin Conditioning, Skin Protecting) |
|
|
|
|
Disodium EDTA
(Chelating Agent, Viscosity Controlling) |
|
|
|
|
TEA-Dodecylbenzenesulfonate
(Cleansing, Foaming, Surfactant) |
Sulfate
|
|
|
|
Amodimethicone
(Antistatic Agent, Hair Conditioning) |
Silicone
|
|
|
|
Laureth-23
(Cleansing, Emulsifying, Surfactant) |
Bad for Oily Skin
|
|
|
|
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking) |
|
|
|
|
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent) |
Bad for Sensitive Skin
|
|
|
|
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
|
|
|
|
Oryza Sativa Germ Oil
(Skin Conditioning Emollient) |
|
|
|
|
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
|
|
|
|
PEG-45M
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent) |
|
|
|
|
Magnesium Nitrate
(Hair Conditioning) |
|
|
|
|
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative) |
|
|
|
|
Trideceth-12
(Emulsifying, Surfactant) |
|
|
|
|
Potassium Chloride
(Viscosity Increasing Agent, Viscosity Controlling) |
Bad for Oily Skin
|
|
|
|
Silica
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Viscosity Controlling) |
|
|
|
|
Methylchloroisothiazolinone
(Preservative) |
|
|
|
|
Magnesium Chloride
(Viscosity Controlling) |
|
|
|
|
Methylisothiazolinone
(Preservative) |
|
|
|
|
Hexyl Cinnamal
(Fragrance, Masking) |
Allergens
|
|
|
|
Linalool
(Fragrance, Deodorant, Masking) |
Allergens
|
|
|
|
CI 60730
(Cosmetic Colorant) |
|
|
|
|
Mica
(Cosmetic Colorant, Opacifying) |
|
|
|
|
CI 77891
(Colorant) |
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.
Lactic Acid
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
From the community
Used this product? Rate it in 10 seconds
Alternatives