Purifying Foam Cleanser

Believe Beauty

Where to buy Possibly in stock

About this product

The Believe Beauty Purifying Foam Cleanser is a cleanser. Our analysis of its 25 ingredients (18 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
25
Low-risk
18
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/7
Good for dry skin
Caprylyl Glycol Butylene Glycol Palmitic Acid Camellia Sinensis Leaf Extract
Caution for dry skin
Lauric Acid Charcoal Powder Capric Acid Palmitic Acid Camellia Sinensis Leaf Extract Alcohol Denat. Lauryl Glycol Hydroxypropyl Ether
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Camellia Sinensis Leaf Extract Alcohol Denat.
Sensitive Skin 2/10
Good for sensitive skin
Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Lauric Acid Myristic Acid Capric Acid Butylene Glycol Palmitic Acid Citric Acid Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Alcohol Denat.

Ingredients list

25 total
Lower hazard (1) Higher hazard (4)
All25 Skin Conditioning10 Fragrance9 Masking6 Solvent5 Opacifying4 Perfuming4 Emollient3 Humectant3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Myristic Acid
(Fragrance, Opacifying, Sufactant, Emulsifying, Perfuming)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
Lauryl Glycol Hydroxypropyl Ether
(Foam Boosting, Skin Conditioning, Surfactant)
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
1
A
Lauric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Lauric Acid., Emulsifying)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
3
Sodium Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Film Forming)
1
Charcoal Powder
(Abrasive, Absorbent, Colorant, Opacifying, Cosmetic Colorant)
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
Charcoal Extract
(Opacifying, Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Palmitic Acid
(Fragrance, Opacifying, Sufactant, Surfactant Emulsifying Agentsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Palmitic Acid., Emollient)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
MELALEUCA ALTERNIFOLIA LEAF EXTRACT
(Perfuming, Skin Conditioning)
1
Carica Papaya (Papaya) Fruit Extract
(Skin Conditioning)
1
Capric Acid
(Fragrance, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Capric Acid., Emulsifying, Masking, Perfuming)
1
A
1,2-Hexanediol
(Solvent)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
CI 77891
(Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Exfoliators
Removes dead skin cells to smoothe texture.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Reduces IrritationEases discomfort and supports skin resilience.
Good For Oily SkinBalances oil and helps reduce shine.
Redness ReducingSoothes visible redness and calms irritation.
Barrier RepairStrengthen and restore your skin's natural barrier.
Acne FightingFights acne and helps prevent breakouts.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.

Concerns

Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Lauryl Glycol Hydroxypropyl Ether
Foam boosting, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Foam boostingSkin conditioningSurfactant
Potassium Hydroxide
Ph adjuster, Buffering agent
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Ph adjusterBuffering agent
Sodium Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Film forming
Low-to-moderate hazard.Read moreShow less
EWG 3 Film forming
Charcoal Powder
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 AbrasiveAbsorbentColorantOpacifyingCosmetic colorant
Chlorphenesin
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Cosmetic biocideAntimicrobialPreservative
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Charcoal Extract
Opacifying, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A OpacifyingSkin conditioning
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
MELALEUCA ALTERNIFOLIA LEAF EXTRACT
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
Carica Papaya (Papaya) Fruit Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Capric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of capric acid.
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of capric acid.EmulsifyingMaskingPerfuming
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
+ 2 more — see the full ingredients list above
Myristic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantEmulsifyingPerfuming Bad for Oily SkinFungal-acne trigger
Lauric Acid
Fragrance, Sufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantsurfactant-cleansing agent is included as a function for the soap form of lauric acid.Emulsifying Bad for Oily SkinFungal-acne trigger
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Palmitic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantSurfactant -emulsifying agentsurfactant-cleansing agent is included as a function for the soap form of palmitic acid.Emollient Bad for Oily SkinFungal-acne trigger
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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