Skin Detoxifying Clay Mask

Believe Beauty

Where to buy Possibly in stock

About this product

The Believe Beauty Skin Detoxifying Clay Mask is a wash-off mask. Our analysis of its 17 ingredients (13 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to sensitive skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Wash-Off Mask
Ingredients
17
Low-risk
13
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/6
Good for dry skin
Squalane Glycerin Sodium Polyacrylate
Caution for dry skin
Sorbitan Isostearate Kaolin Glycerin Bentonite Sodium Polyacrylate Polysorbate 60
Oily/Acne-Prone Skin No data
Sensitive Skin 2/2
Good for sensitive skin
Kaolin Glycerin
Caution for sensitive skin
Glycerin Phenoxyethanol

Ingredients list

17 total
Lower hazard (1) Higher hazard (6)
All17 Skin Conditioning5 Emulsion Stabilising5 Absorbent3 Fragrance3 Hair Conditioning3 Colorant2 Surfactant2 Emulsifying2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
A
Bentonite
(Absorbent, Bulking Agent, Emulsion Stabilising, Opacifying, Suspending Agent Nonsurfactant, Viscosity Increasing Agent, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
6
Quartz
(Abrasive)
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
B
Sodium Polyacrylate
(Absorbent, Emulsion Stabilising, Film Forming, Hair Fixing, Skin Conditioning Agent Emollient, Viscosity Controlling Agent, Viscosity Increasing Agent, Binding, Skin Conditioning)
1
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(Emulsion Stabilising, Viscosity Controlling)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
3
B
Polysorbate 60
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Sorbitan Isostearate
(Emulsifying, Surfactant)
CI 77891
(Colorant)
1
2
CI 77491
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Exfoliators
Removes dead skin cells to smoothe texture.
Niacinamide
Strengthens, smooths, and brightens skin.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Good For Oily SkinBalances oil and helps reduce shine.
Reduces Large PoresMinimizes the look of enlarged pores.
Barrier RepairStrengthen and restore your skin's natural barrier.
Acne FightingFights acne and helps prevent breakouts.
Anti-AgingSoftens lines and helps skin look youthful.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Kaolin
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Bentonite
Absorbent, Bulking agent
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A AbsorbentBulking agentEmulsion stabilisingOpacifyingSuspending agent -nonsurfactantViscosity increasing agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Chlorphenesin
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Cosmetic biocideAntimicrobialPreservative
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Sodium Polyacrylate
Absorbent, Emulsion stabilising
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B AbsorbentEmulsion stabilisingFilm formingHair fixingSkin-conditioning agent -emollientViscosity controlling agentViscosity increasing agentBindingSkin conditioning
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Emulsion stabilising, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingViscosity controlling
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Sorbitan Isostearate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmulsifyingSurfactant
CI 77891
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
CI 77491
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 1–2 ColorantCosmetic colorant
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Quartz
Abrasive
Moderate-hazard ingredient.Read moreShow less
EWG 1–6 Abrasive
Polysorbate 60
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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