Bright Idea Serum
The Bliss Bright Idea Serum is a serums, essence, ampoule. Our analysis of its 37 ingredients (28 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Bliss Bright Idea Serum is a serums, essence, ampoule. Our analysis of its 37 ingredients (28 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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3-O-ETHYL ASCORBIC ACID
(Skin Conditioning) |
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Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling) |
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Palmitoyl Tripeptide-5
(Skin Conditioning) |
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Sodium Hyaluronate
(Skin Conditioning, Humectant) |
Good for Dry Skin
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TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning) |
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glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing) |
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Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate
(Emulsion Stabilising, Hair Conditioning, Humectant, Skin Conditioning, Skin Protecting) |
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Camellia Sinensis Seed Oil
(Humectant, Skin Conditioning) |
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Glucose
(Flavoring Agent, Humectant, Skin Conditioning Agent Miscellaneous) |
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Bisabolol
(Fragrance, Skin Conditioning, Soothing) |
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Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning) |
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Hydrogenated Farnesene
(Skin Conditioning, Skin Conditioning Emollient, Solvent) |
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Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(Emulsion Stabilising, Viscosity Controlling) |
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C14-22 Alcohols
(Emulsion Stabilising) |
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Polyacrylate Crosspolymer-6
(Emulsion Stabilising, Viscosity Controlling) |
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Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking) |
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C12-20 Alkyl Glucoside
(Emulsifying, Surfactant) |
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Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
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Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
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Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling) |
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Ethoxydiglycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Humectant, Perfuming) |
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Glyceryl Stearate
(Emollient, Emulsifying) |
Fungal Acne Trigger
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Hydroxyacetophenone
(Antioxidant) |
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Tetrasodium Glutamate Diacetate
(Chelating Agent) |
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Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant) |
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Polyglyceryl-4 Laurate/Succinate
(Emulsifying, Surfactant) |
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Ethylhexylglycerin
(Deodorant, Skin Conditioning) |
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Acacia Senegal Gum
(Adhesive, Fragrance, Film Forming, Masking) |
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Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient) |
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Sclerotium Gum
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Viscosity Controlling) |
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Pullulan
(Binding Agent, Film Forming, Binding) |
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Hexylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Emulsifying, Perfuming, Skin Conditioning, Surfactant) |
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Phenoxyethanol
(Fragrance, Preservative) |
Paraben
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PARFUM
(Fragrance, Perfuming) |
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Limonene
(Deodorant, Perfuming, Solvent) |
Allergens
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How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
3-O-ETHYL ASCORBIC ACID
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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