Vitamin Enriched Smoothing Serum

Bobbi Brown

Where to buy Possibly in stock

About this product

The Bobbi Brown Vitamin Enriched Smoothing Serum is a serums, essence, ampoule. Our analysis of its 76 ingredients (59 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
76
Low-risk
59
Fragrance
Fragrance-free
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 16/7
Good for dry skin
Passiflora Edulis Seed Oil Glutamic Acid Glycereth-26 Methyl Gluceth-20 Acetyl Hexapeptide-8 Caprylyl Glycol Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Cholesterol Histidine Hydrogenated Polydecene Bis-PEG-18 Methyl Ether Dimethyl Silane Sodium Lactate PEG-8
Caution for dry skin
Glycerin Potassium Cetyl Phosphate t-Butyl Alcohol Sodium Hydroxide Polysorbate 20 PPG-5-Ceteth-20 Jojoba Wax PEG-120 Esters
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Magnesium Ascorbyl Phosphate
Sensitive Skin 7/31
Good for sensitive skin
Magnesium Ascorbyl Phosphate Ascorbyl Glucoside Ethylbisiminomethylguaiacol Manganese Chloride Glycerin Laminaria Digitata Extract Tocopheryl Acetate BHT
Caution for sensitive skin
Glycine Glutamic Acid Lysine Valine Serine Pelargonium Graveolens Flower Oil Sodium Citrate Aspartic Acid Alanine Arginine Isoleucine Caffeine Butylene Glycol Glycerin Tyrosine Threonine Phenylalanine Proline Histidine t-Butyl Alcohol Citric Acid Hydrogenated Polydecene Sodium Benzoate Potassium Sorbate Phenoxyethanol Linalool Citronellol Limonene BHT Citral Geraniol

Ingredients list

76 total
Lower hazard (1) Higher hazard (7)
All76 Skin Conditioning64 Fragrance31 Hair Conditioning24 Masking17 Antistatic Agent15 Humectant15 Viscosity Controlling9 Solvent8
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
Olea Europaea Fruit Oil
(Fragrance, Perfuming, Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Methyl Gluceth-20
(Humectant, Moisturising)
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
3
Bis-PEG-18 Methyl Ether Dimethyl Silane
(Humectant, Foam Boosting, Hydrotrope, Emollient, Hair Conditioning, Skin Conditioning)
1
Ascorbyl Glucoside
(Antioxidant)
1
B
Potassium Cetyl Phosphate
(Emulsifying, Surfactant)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Pyrus Malus Fruit Extract
(Skin Conditioning)
Lens Esculenta Fruit Extract
(Skin Conditioning)
Citrullus Lanatus Fruit Extract
(Skin Conditioning)
1
A
Passiflora Edulis Seed Oil
(Emollient)
1
Glycereth-26
(Humectant, Viscosity Decreasing Agent, Solvent, Viscosity Controlling)
1
Acetyl Glucosamine
(Skin Conditioning)
1
Lactobacillus Ferment
(Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
Hydrogenated Palm Glycerides
(Skin Conditioning, Skin Conditioning Emollient, Surfactant Emulsifying, Viscosity Controlling)
2
A
Hydrogenated Polydecene
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Solvent)
1
Sigesbeckia Orientalis Extract
(Skin Conditioning, Tonic)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Caffeine
(Fragrance, Skin Conditioning, Masking)
1
A
Cholesterol
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Emollient, Emulsifying, Stabilising, Viscosity Controlling)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Whey Protein
(Hair Conditioning, Skin Conditioning)
citrus grandis peel oil
(Fragrance, Perfuming, Skin Conditioning)
1
Pelargonium Graveolens Flower Oil
(Masking)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
1
7-Dehydrocholesterol
(Skin Conditioning, Viscosity Increasing Agent, Emulsion Stabilising, Viscosity Controlling)
Zea Mays Oil
(Fragrance, Hair Conditioning, Perfuming, Skin Conditioning, Surfactant Emulsifying)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Laminaria Digitata Extract
(Skin Protecting)
2
Beta-Carotene
(Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Glutamic Acid
(Fragrance, Hair Conditioning, Humectant, Antistatic Agent)
Cereus Grandiflorus Flower Extract
(Skin Conditioning)
1
Acetyl Hexapeptide-8
(Humectant, Skin Conditioning)
1
A
Aspartic Acid
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Leucine
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
1
A
Alanine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Lysine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Tyrosine
(Fragrance, Hair Conditioning, Proprietary, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Masking, Skin Conditioning)
1
A
Phenylalanine
(Fragrance, Hair Conditioning, Skin Conditioning)
1
A
Threonine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Hair Waving Or Straightening)
1
A
Valine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Proline
(Fragrance, Hair Conditioning, Skin Conditioning)
1
A
Isoleucine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
A
Histidine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Humectant)
1
A
Magnesium Ascorbyl Phosphate
(Antioxidant)
1
Polyacrylate Crosspolymer-6
(Emulsion Stabilising, Viscosity Controlling)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
A
PEG-8
(Humectant, Solvent)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
3
B
PPG-5-Ceteth-20
(Emulsifying, Surfactant)
3
Jojoba Wax PEG-120 Esters
(Surfactant)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
2
A
t-Butyl Alcohol
(Denaturant, Fragrance, Solvent, Perfuming)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
A
Glycine
(Buffering Agent, Fragrance, Hair Conditioning, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Skin Conditioning)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
6
A
BHT
(Antioxidant, Fragrance, Masking)
1
Ethylbisiminomethylguaiacol Manganese Chloride
(Antioxidant)
3
A
Potassium Sorbate
(Fragrance, Preservative)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Peptides
Supports skin hydration and improves firmness.
Show all 6 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Reduces IrritationEases discomfort and supports skin resilience.
Anti-AgingSoftens lines and helps skin look youthful.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
BrighteningRestores radiance to dull, tired skin.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
Citral — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Olea Europaea Fruit Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioning
Methyl Gluceth-20
Humectant, Moisturising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A HumectantMoisturising
Butyrospermum Parkii Butter
Skin conditioning, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningViscosity controlling
Bis-PEG-18 Methyl Ether Dimethyl Silane
Humectant, Foam boosting
Low-to-moderate hazard.Read moreShow less
EWG 3 HumectantFoam boostingHydrotropeEmollientHair conditioningSkin conditioning
Ascorbyl Glucoside
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Potassium Cetyl Phosphate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmulsifyingSurfactant
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Pyrus Malus Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Lens Esculenta Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Citrullus Lanatus Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Passiflora Edulis Seed Oil
Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emollient
Glycereth-26
Humectant, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 HumectantViscosity decreasing agentSolventViscosity controlling
Acetyl Glucosamine
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Lactobacillus Ferment
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 45 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Beta-Carotene
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 Skin conditioning Good for Dry Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens
BHT
Antioxidant, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A AntioxidantFragranceMasking
+ 1 more — see the full ingredients list above

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Glucoside, Magnesium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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