Full Potential Shampoo

Bumble and bumble.

Where to buy Possibly in stock

About this product

The Bumble and bumble. Full Potential Shampoo is a misc. Our analysis of its 55 ingredients (43 low-risk) rates it Excellent (92/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
55
Low-risk
43
Fragrance
Contains fragrance
Origin
United States
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 22/7
Good for dry skin
Linoleic Acid Orbignya Oleifera Seed Oil Bertholletia Excelsa Seed Oil Cetearyl Alcohol Cetyl Alcohol Cetyl Ethylhexanoate Squalane Caprylic/Capric Triglyceride Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Cholesterol Trehalose Pantethine Polyquaternium-51 Pentaclethra Macroloba Seed Oil Hydrolyzed Wheat Starch Hordeum Vulgare Extract Dimethicone Urea Phytantriol
Caution for dry skin
Linoleic Acid Cetyl Alcohol Stearamidopropyl Dimethylamine Glycerin Salicylic Acid Alcohol Denat. Stearalkonium Chloride
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Salicylic Acid Alcohol Denat.
Sensitive Skin 3/13
Good for sensitive skin
Glycerin Dimethicone Tocopheryl Acetate
Caution for sensitive skin
Linoleic Acid Cetyl Alcohol Sodium Chloride Caprylic/Capric Triglyceride Butylene Glycol Glycerin Salicylic Acid Citric Acid Alcohol Denat. Phenoxyethanol Linalool Limonene Butylphenyl Methylpropional

Ingredients list

55 total
Lower hazard (1) Higher hazard (7)
All55 Skin Conditioning41 Hair Conditioning17 Emollient13 Humectant12 Antistatic Agent11 Viscosity Controlling10 Fragrance9 Masking8
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
4
A
Stearalkonium Chloride
(Antistatic Agent, Preservative, Surfactant)
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Bertholletia Excelsa Seed Oil
(Emollient, Skin Conditioning)
1
A
Orbignya Oleifera Seed Oil
(Emollient)
1
Pentaclethra Macroloba Seed Oil
(Emollient)
1
A
Theobroma Grandiflorum Seed Butter
(Skin Conditioning)
Fungal Acne
Fungal Acne Trigger
1
Hordeum Vulgare Extract
(Emollient, Skin Conditioning)
Triticum Vulgare Germ Extract
(Skin Conditioning, Skin Protecting)
1
B
Hydrolyzed Wheat Protein
(Film Forming, Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
Hydroxypropyltrimonium Hydrolyzed Corn Starch
(Antistatic Agent, Film Forming, Hair Conditioning)
1
A
Hydrolyzed Wheat Starch
(Humectant, Skin Conditioning, Viscosity Controlling)
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
B
Cetyl Ethylhexanoate
(Skin Conditioning, Emollient)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
1
A
Phospholipids
(Skin Conditioning)
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Creatine
(Skin Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Panthenyl Ethyl Ether
(Antistatic Agent, Hair Conditioning)
1
Linoleic Acid
(Fragrance, Hair Conditioning, Skin Conditioning, Sufactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Linoleic Acid., Antistatic Agent, Emollient)
Fungal Acne
Fungal Acne Trigger
1
Pantethine
(Emollient, Hair Conditioning)
1
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
(Hair Conditioning, Skin Conditioning)
1
Hydrolyzed Wheat Protein PG-Propyl Silanetriol
(Hair Conditioning, Skin Conditioning)
1
A
Cholesterol
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Emollient, Emulsifying, Stabilising, Viscosity Controlling)
2
3
A
Phytantriol
(Anticaking Agent, Hair Conditioning, Skin Conditioning, Humectant)
1
Adenosine Phosphate
(Skin Conditioning)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
4
Ethylhexyl Salicylate
(Uv Absorber, Uv Filter)
6
Ethylhexyl Methoxycinnamate
(Uv Absorber, Uv Filter)
Bad for Oily Skin
Bad for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
2
Butyl Methoxydibenzoylmethane
(Uv Absorber, Uv Filter)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Disodium Cocoamphodiacetate
(Hair Conditioning, Sufactant, Foam Boosting, Hydrotrope, Skin Conditioning)
Polyacrylate Crosspolymer-7
(Not Reported, Skin Conditioning, Skin Conditioning Emollient, Surfactant Foam Boosting)
1
B
Stearamidopropyl Dimethylamine
(Antistatic Agent, Emulsifying, Hair Conditioning, Surfactant)
3
B
Behentrimonium Chloride
(Antistatic Agent, Hair Conditioning, Preservative)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
1
Polyquaternium-51
(Film Forming, Humectant, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
3
A
Urea
(Buffering Agent, Humectant, Antistatic Agent, Skin Conditioning)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
PARFUM
(Fragrance, Perfuming)
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
7
Butylphenyl Methylpropional
(Perfuming)
Allergens
Allergens
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

Browse similar misc
No close formula match yet — browse other products like this

Key ingredients

BHA
Unclogs pores and reduces excess oil.
Vitamin E
Protects skin and soothes irritation.
Hyaluronic Acid
Hydrates by attracting and holding water.
Urea
Gently exfoliates and deeply moisturizes.
Antioxidants
Shields skin from free radical damage.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.
Anti-AgingSoftens lines and helps skin look youthful.
Reduces IrritationEases discomfort and supports skin resilience.
BrighteningRestores radiance to dull, tired skin.
Redness ReducingSoothes visible redness and calms irritation.
Skin TextureSmooths rough patches and refines texture.

Concerns

Contains paraben
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Butylphenyl Methylpropional — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cetyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceOpacifyingEmulsifyingSurfactantFoam boostingViscosity increasing agentEmollientMaskingViscosity controlling
Cetearyl Alcohol
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingFoam boostingViscosity increasingagent - aqueousViscosity increasing agentEmollientEmulsifyingViscosity controlling
Stearalkonium Chloride
Antistatic agent, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A Antistatic agentPreservativeSurfactant
Bertholletia Excelsa Seed Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning
Orbignya Oleifera Seed Oil
Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emollient
Pentaclethra Macroloba Seed Oil
Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Emollient
Hordeum Vulgare Extract
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 EmollientSkin conditioning
Triticum Vulgare Germ Extract
Skin conditioning, Skin protecting
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin protecting
Hydrolyzed Wheat Protein
Film forming, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Film formingHair conditioningSkin conditioningAntistatic agent
Hydroxypropyltrimonium Hydrolyzed Corn Starch
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentFilm formingHair conditioning
Hydrolyzed Wheat Starch
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A HumectantSkin conditioningViscosity controlling
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Cetyl Ethylhexanoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
+ 23 more — see the full ingredients list above
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Theobroma Grandiflorum Seed Butter
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning Fungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Linoleic Acid
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceHair conditioningSkin conditioningSufactantsurfactant-cleansing agent is included as a function for the soap form of linoleic acid.Antistatic agentEmollient Fungal-acne trigger
Ethylhexyl Methoxycinnamate
Uv absorber, Uv filter
Potentially a skin irritantRead moreShow less
EWG 6 Uv absorberUv filter Bad for Oily SkinBad for Sensitive Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
+ 2 more — see the full ingredients list above

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

From the community

0
Reviews
0
Saved by users
0
In collections

Ratings & reviews

Write a Review
0.0
from 0 ratings

Used this product? Rate it in 10 seconds

Alternatives