Intelligence Serum

Charms Cosmetic Skincare

Where to buy Possibly in stock

About this product

The Charms Cosmetic Skincare Intelligence Serum is a serums, essence, ampoule. Our analysis of its 35 ingredients (30 low-risk) rates it Excellent (99/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
35
Low-risk
30
Fragrance
Fragrance-free
Origin
Malaysia
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 16/6
Good for dry skin
Glucose Maltose Methyl Gluceth-20 Anhydroxylitol Xylitol Xylitylglucoside Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Trehalose Fructose Scutellaria Baicalensis Root Extract Camellia Sinensis Leaf Extract Sodium Lactate Urea
Caution for dry skin
Centella Asiatica Extract Xanthan Gum Glycerin Scutellaria Baicalensis Root Extract Camellia Sinensis Leaf Extract Sodium Hydroxide
Oily/Acne-Prone Skin 3/0
Good for oily/acne-prone skin
Sodium Ascorbyl Phosphate Scutellaria Baicalensis Root Extract Camellia Sinensis Leaf Extract
Sensitive Skin 7/7
Good for sensitive skin
Centella Asiatica Extract Sodium Ascorbyl Phosphate Glycerin Polygonum Cuspidatum Root Extract Scutellaria Baicalensis Root Extract Camellia Sinensis Leaf Extract Allantoin
Caution for sensitive skin
Maltose Sodium Chloride Butylene Glycol Glycerin Citric Acid Camellia Sinensis Leaf Extract Phenoxyethanol

Ingredients list

35 total
Lower hazard (1) Higher hazard (4)
All35 Skin Conditioning24 Humectant23 Fragrance6 Masking5 Flavoring Agent5 Solvent4 Soothing4 Buffering Agent4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Bifida Ferment Lysate
(Skin Conditioning)
1
A
Sodium Ascorbyl Phosphate
(Antioxidant)
Citrus Reticulata Peel Extract
(Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Fructose
(Flavoring Agent, Humectant)
3
A
Urea
(Buffering Agent, Humectant, Antistatic Agent, Skin Conditioning)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
A
Maltose
(Flavoring Agent, Humectant, Masking, Moisturising, Skin Conditioning)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
A
Glucose
(Flavoring Agent, Humectant, Skin Conditioning Agent Miscellaneous)
1
A
Methyl Gluceth-20
(Humectant, Moisturising)
1
Xylitylglucoside
(Humectant, Skin Conditioning)
1
Anhydroxylitol
(Humectant, Skin Conditioning)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
Polygonum Cuspidatum Root Extract
(Antioxidant)
1
Scutellaria Baicalensis Root Extract
(Astringent, Humectant, Soothing)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
rosmarinus officinalis leaf extract
(Antimicrobial, Fragrance, Skin Conditioning)
CHAMOMILLA RECUTITA FLOWER EXTRACT
(Fragrance, Skin Conditioning)
2
A
Tetrasodium EDTA
(Chelating Agent)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
AHA
Exfoliates skin for a brighter complexion.
Vitamin C
Brightens, evens tone, and supports collagen.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Urea
Gently exfoliates and deeply moisturizes.
Show all 6 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Skin TextureSmooths rough patches and refines texture.

Concerns

Contains paraben
Not fungal acne (malassezia) safe

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Bifida Ferment Lysate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Sodium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
Citrus Reticulata Peel Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Fructose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectant
Urea
Buffering agent, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Buffering agentHumectantAntistatic agentSkin conditioning
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Maltose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMaskingMoisturisingSkin conditioning
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Sodium Lactate
Buffering agent, Exfoliant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Buffering agentExfoliantHumectantKeratolytic
Trehalose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMoisturising
Glucose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantSkin-conditioning agent- miscellaneous
Methyl Gluceth-20
Humectant, Moisturising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A HumectantMoisturising
+ 12 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Sodium Ascorbyl Phosphate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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