2% Colloidal Oatmeal & Niacinamide Face Wash

Clever Soap

2% Colloidal Oatmeal & Niacinamide Face Wash

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About this product

The Clever Soap 2% Colloidal Oatmeal & Niacinamide Face Wash is a cleanser. Our analysis of its 15 ingredients (12 low-risk) rates it Excellent (97/100).

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Cleansers
Ingredients
15
Low-risk
12
Fragrance
Fragrance-free
Origin
United Kingdom
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

PH Level

(Know the PH? Submit it here! )

N/A - No submissions yet

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/3
Good for dry skin
Glycerin Aloe Barbadensis Leaf Extract
Caution for dry skin
Xanthan Gum Glycerin Coco-glucoside
Oily/Acne-Prone Skin No data
Sensitive Skin 3/5
Good for sensitive skin
Sodium Bicarbonate Glycerin Aloe Barbadensis Leaf Extract
Caution for sensitive skin
Hippophae Rhamnoides Extract Glycerin Benzoic Acid Sorbic Acid Benzyl Alcohol

Ingredients list

15 total
Lower hazard (1) Higher hazard (5)
All15 Skin Conditioning5 Preservative4 Fragrance4 Solvent3 Masking3 Humectant3 Oral Care Agent3 Hair Conditioning3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
3
B
Aloe Barbadensis Leaf Extract
(Emollient, Humectant, Oral Care Agent, Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
B
Coco-glucoside
(Cleansing, Foaming, Surfactant)
1
A
Sodium Cocoamphoacetate
(Hair Conditioning, Sufactant, Foam Boosting, Foaming)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Avena Sativa Kernel Flour
(Abrasive, Absorbent, Bulking, Viscosity Controlling)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
A
Dehydroacetic Acid
(Preservative)
3
A
Sorbic Acid
(Fragrance, Preservative)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Hippophae Rhamnoides Extract
(Masking, Skin Conditioning)
Quillaja Saponaria Bark
(Cleansing, Foaming, Surfactant Emulsifying)
1
A
Sodium Bicarbonate
(Abrasive, Buffering Agent, Deodorant, Oral Care Agent, Oral Health Care Drug, Phadjuster, Skin Protecting)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Exfoliators
Removes dead skin cells to smoothe texture.
Niacinamide
Strengthens, smooths, and brightens skin.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Skin TextureSmooths rough patches and refines texture.
Barrier RepairStrengthen and restore your skin's natural barrier.
Acne FightingFights acne and helps prevent breakouts.
Anti-AgingSoftens lines and helps skin look youthful.

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Coco-glucoside
Cleansing, Foaming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingFoamingSurfactant
Sodium Cocoamphoacetate
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSufactantFoam boostingFoaming
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Avena Sativa Kernel Flour
Abrasive, Absorbent
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAbsorbentBulkingViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Dehydroacetic Acid
Preservative
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Preservative
Sorbic Acid
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Hippophae Rhamnoides Extract
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioning
Quillaja Saponaria Bark
Cleansing, Foaming
Limited public safety data.Read moreShow less
EWG N/A CleansingFoamingSurfactant emulsifying
Sodium Bicarbonate
Abrasive, Buffering agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveBuffering agentDeodorantOral care agentOral health care drugPhadjusterSkin protecting
Aloe Barbadensis Leaf Extract
Emollient, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 1–3 CIR B EmollientHumectantOral care agentSkin conditioning Good for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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