Superpurify Clay Facial Mask

e.l.f. Cosmetics

Where to buy Possibly in stock

About this product

The e.l.f. Cosmetics Superpurify Clay Facial Mask is a wash-off mask. Our analysis of its 20 ingredients (17 low-risk) rates it Excellent (98/100).

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Wash-Off Mask
Ingredients
20
Low-risk
17
Fragrance
Fragrance-free
Origin
United States
Status
Discontinued
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/7
Good for dry skin
Glyceryl Stearate Mannitol Glycerin Trehalose
Caution for dry skin
Sodium Cocoyl Glycinate Charcoal Powder Stearic Acid Kaolin Glycerin Hydrogenated Lecithin Hectorite
Oily/Acne-Prone Skin No data
Sensitive Skin 2/5
Good for sensitive skin
Kaolin Glycerin
Caution for sensitive skin
Mannitol Myristic Acid Stearic Acid Glycerin Phenoxyethanol

Ingredients list

20 total
Lower hazard (1) Higher hazard (4)
All20 Skin Conditioning7 Humectant5 Colorant5 Fragrance4 Emulsifying4 Cosmetic Colorant4 Absorbent4 Opacifying4
EWG CIR Ingredient Name & Cosmetic Functions Notes
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Water
(Solvent)
1
A
Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
B
Sodium Cocoyl Glycinate
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent)
1
A
Myristic Acid
(Fragrance, Opacifying, Sufactant, Emulsifying, Perfuming)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
2
A
Hectorite
(Absorbent, Bulking Agent, Opacifying, Suspending Agent Nonsurfactant, Viscosityincreasing Agent Aqueous, Viscosity Controlling)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
1
A
Glyceryl Stearate
(Emollient, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
Mannitol
(Binding Agent, Flavoring Agent, Humectant, Binding, Masking, Moisturising, Skin Conditioning)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
Zea Mays Starch
(Abrasive, Absorbent, Anticaking, Skin Protecting, Viscosity Controlling)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
1
Charcoal Powder
(Abrasive, Absorbent, Colorant, Opacifying, Cosmetic Colorant)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
CI 77891
(Colorant)
1
2
CI 77491
(Colorant, Cosmetic Colorant)
3
CI 19140
(Colorant, Cosmetic Colorant)
2
CI 42090
(Colorant, Cosmetic Colorant)

My Ingredient Notes

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Key ingredients

Exfoliators
Removes dead skin cells to smoothe texture.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Good For Oily SkinBalances oil and helps reduce shine.
Acne FightingFights acne and helps prevent breakouts.
Anti-AgingSoftens lines and helps skin look youthful.
Reduces Large PoresMinimizes the look of enlarged pores.
Scar HealingImproves the look of marks and scars.
Show all 7 benefits

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Kaolin
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Sodium Cocoyl Glycinate
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - cleansingagent
Hectorite
Absorbent, Bulking agent
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A AbsorbentBulking agentOpacifyingSuspending agent - nonsurfactantViscosityincreasing agent - aqueousViscosity controlling
Mannitol
Binding agent, Flavoring agent
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentFlavoring agentHumectantBindingMaskingMoisturisingSkin conditioning
Trehalose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantMoisturising
Zea Mays Starch
Abrasive, Absorbent
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAbsorbentAnticakingSkin protectingViscosity controlling
Hydrogenated Lecithin
Skin conditioning, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Skin conditioningEmulsifyingSurfactantSuspending agent- nonsurfactant
Charcoal Powder
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 AbrasiveAbsorbentColorantOpacifyingCosmetic colorant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
CI 77891
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
CI 77491
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 1–2 ColorantCosmetic colorant
CI 19140
Colorant, Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 3 ColorantCosmetic colorant
CI 42090
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 2 ColorantCosmetic colorant
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Myristic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantEmulsifyingPerfuming Bad for Oily SkinFungal-acne trigger
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Glyceryl Stearate
Emollient, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientEmulsifying Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Use as the first step, on clean hands, before the rest of your routine.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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