Wow Brow Gel

e.l.f. Cosmetics

Where to buy Possibly in stock

About this product

The e.l.f. Cosmetics Wow Brow Gel is a misc. Our analysis of its 21 ingredients (18 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
21
Low-risk
18
Fragrance
Fragrance-free
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/5
Good for dry skin
Glyceryl Stearate Caprylyl Glycol
Caution for dry skin
Magnesium Aluminum Silicate Kaolin Alcohol Polysorbate 20 PEG-100 Stearate
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alcohol
Sensitive Skin 2/2
Good for sensitive skin
Kaolin Tocopheryl Acetate
Caution for sensitive skin
Alcohol Phenoxyethanol

Ingredients list

21 total
Lower hazard (1) Higher hazard (4)
All21 Viscosity Controlling7 Skin Conditioning7 Solvent4 Film Forming4 Opacifying4 Binding2 Cosmetic Colorant2 Surfactant2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Euphorbia Cerifera Cera
(Astringent, Emulsion Stabilising, Film Forming, Perfuming, Skin Conditioning, Viscosity Controlling)
1
C10-13 Isoparaffin
(Solvent)
1
A
Glyceryl Stearate
(Emollient, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
A
Kaolin
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Opacifying, Skin Protecting, Slip Modifier)
1
A
Magnesium Aluminum Silicate
(Absorbent, Anticaking Agent, Opacifying, Slip Modifier, Viscosity Increasing Agent, Viscosity Controlling)
3
A
PEG-100 Stearate
(Surfactant)
Fungal Acne
Fungal Acne Trigger
2
Mica
(Cosmetic Colorant, Opacifying)
1
C9-11 Isoparaffin
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Nylon-66
(Bulking Agent, Opacifying, Viscosity Controlling)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
2
Polyacrylate-13
(Film Forming)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Microcrystalline Wax
(Binding, Bulking, Emulsion Stabilising, Viscosity Controlling)
1
A
Polyisobutene
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Viscosity Controlling)
Sodium Glycerophosphate
(Antiplaque, Oral Care Agent)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
2
Iron Oxides
(Colorant, Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Vitamin E
Protects skin and soothes irritation.
Antioxidants
Shields skin from free radical damage.
Exfoliators
Removes dead skin cells to smoothe texture.

Benefits

Good For Oily SkinBalances oil and helps reduce shine.
Acne FightingFights acne and helps prevent breakouts.
BrighteningRestores radiance to dull, tired skin.
Reduces Large PoresMinimizes the look of enlarged pores.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit dry skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Euphorbia Cerifera Cera
Astringent, Emulsion stabilising
Limited public safety data.Read moreShow less
EWG N/A AstringentEmulsion stabilisingFilm formingPerfumingSkin conditioningViscosity controlling
C10-13 Isoparaffin
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Kaolin
Abrasive, Absorbent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbrasiveAbsorbentAnticaking agentBulking agentOpacifyingSkin protectingSlip modifier
Magnesium Aluminum Silicate
Absorbent, Anticaking agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AbsorbentAnticaking agentOpacifyingSlip modifierViscosity increasing agentViscosity controlling
Mica
Cosmetic colorant, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 2 Cosmetic colorantOpacifying
C9-11 Isoparaffin
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Nylon-66
Bulking agent, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Bulking agentOpacifyingViscosity controlling
Polyacrylate-13
Film forming
Low-hazard ingredient.Read moreShow less
EWG 2 Film forming
Microcrystalline Wax
Binding, Bulking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A BindingBulkingEmulsion stabilisingViscosity controlling
Polyisobutene
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingViscosity increasing agentBindingViscosity controlling
Sodium Glycerophosphate
Antiplaque, Oral care agent
Limited public safety data.Read moreShow less
EWG N/A AntiplaqueOral care agent
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Iron Oxides
Colorant, Cosmetic colorant
Low-hazard ingredient.Read moreShow less
EWG 2 ColorantCosmetic colorant
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Glyceryl Stearate
Emollient, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientEmulsifying Fungal-acne trigger
PEG-100 Stearate
Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Surfactant Fungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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