Rejuvenating Shampoo

Ecru New York

Where to buy Possibly in stock

About this product

The Ecru New York Rejuvenating Shampoo is a misc. Our analysis of its 73 ingredients (58 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
73
Low-risk
58
Fragrance
Contains fragrance
Origin
United States
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 16/12
Good for dry skin
Glycol Distearate Butyloctanol Undeceth-11 Isomalt Sodium PCA Glycerin Propylene Glycol Trehalose Haberlea Rhodopensis Leaf Extract Hydrogenated Castor Oil/Sebacic Acid Copolymer Histidine Sodium Lactate PCA Lactic Acid Lecithin Acacia Seyal Gum Extract
Caution for dry skin
Sodium Lauroyl Oat Amino Acids Sodium Lauroyl Methyl Isethionate Undeceth-11 Undeceth-5 Xanthan Gum Glycerin Trideceth-10 Alcohol Laureth-7 Sodium Lauroyl Sarcosinate Polysorbate 20 Lecithin
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alcohol
Sensitive Skin 2/21
Good for sensitive skin
Glycerin Tocopheryl Acetate
Caution for sensitive skin
Glycine Valine Serine Aspartic Acid Alanine Arginine Isoleucine Glycerin Propylene Glycol Tartaric Acid Threonine Phenylalanine Proline Histidine Citric Acid Alcohol Sodium Benzoate Potassium Sorbate Lactic Acid Phenoxyethanol Benzyl Alcohol

Ingredients list

73 total
Lower hazard (1) Higher hazard (6)
All73 Skin Conditioning56 Hair Conditioning29 Fragrance22 Antistatic Agent18 Humectant17 Masking10 Viscosity Controlling9 Surfactant8
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
B
Sodium Lauroyl Methyl Isethionate
(Cleansing, Surfactant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
B
Cocamidopropylamine Oxide
(Hair Conditioning, Sufactant, Foam Boosting, Hydrotrope)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
3
B
Sodium Lauroyl Sarcosinate
(Antistatic Agent, Cleansing, Emulsifying, Foaming, Hair Conditioning, Skin Conditioning, Surfactant, Viscosity Controlling)
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
PARFUM
(Fragrance, Perfuming)
1
Acrylates/Vinyl Neodecanoate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
Hydroxypropylgluconamide
(Hair Conditioning, Humectant)
1
Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
(Hair Conditioning)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
PEG-7 Dimethicone
(Film Forming, Hair Conditioning, Skin Conditioning)
1
B
Sodium Lauroyl Oat Amino Acids
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent, Antistatic Agent)
1
Silicone Quaternium-8
(Antistatic Agent, Hair Conditioning)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
1
Trisodium Ethylenediamine Disuccinate
(Chelating Agent)
1
Silicone Quaternium-16
(Hair Conditioning, Skin Conditioning)
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
1
B
Trideceth-10
(Emulsifying, Surfactant)
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
3
B
Laureth-7
(Emulsifying, Surfactant)
1
Undeceth-11
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Undeceth-5
(Emulsifying, Surfactant)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
Butyloctanol
(Humectant, Solvent)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Aspartic Acid
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
3
B
PCA
(Humectant, Moisturising)
2
A
Tetrasodium EDTA
(Chelating Agent)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
A
Glycine
(Buffering Agent, Fragrance, Hair Conditioning, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Skin Conditioning)
1
A
Alanine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
Tartaric Acid
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Serine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Valine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)
1
A
Isoleucine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
A
Proline
(Fragrance, Hair Conditioning, Skin Conditioning)
1
A
Threonine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Hair Waving Or Straightening)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
B
Malus Domestica Fruit Cell Culture Extract
(Skin Conditioning)
1
A
Histidine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Humectant)
1
A
Phenylalanine
(Fragrance, Hair Conditioning, Skin Conditioning)
1
A
Dehydroacetic Acid
(Preservative)
3
A
Potassium Sorbate
(Fragrance, Preservative)
4
6
B
Iodopropynyl Butylcarbamate
(Preservative)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Isomalt
(Anticaking Agent, Bulking Agent, Flavoring Agent, Humectant)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
Hydrogenated Castor Oil/Sebacic Acid Copolymer
(Emollient, Hair Conditioning, Skin Conditioning)
Polyquaternium-113
(Hair Conditioning)
Acacia Seyal Gum Extract
(Humectant)
Hydrolyzed Pea Protein PG-Propyl Silanetriol
(Hair Conditioning, Skin Conditioning)
Vitis Vinifera Fruit Cell Extract
(Skin Conditioning)
2
Alcohol
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Tamarindus Indica Seed Polysaccharide
(Skin Conditioning)
1
A
Trehalose
(Flavoring Agent, Humectant, Moisturising)
ASCORBIC ACID
(Antioxidant, Buffering, Fragrance, Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
Myrothamnus Flabellifolia Leaf/Stem Extract
(Humectant, Skin Conditioning)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Beta Vulgaris Root Extract
(Skin Conditioning)
1
Haberlea Rhodopensis Leaf Extract
(Humectant, Skin Conditioning)
1
Yeast Extract
(Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
AHA
Exfoliates skin for a brighter complexion.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Scar HealingImproves the look of marks and scars.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sodium Lauroyl Methyl Isethionate
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
Cocamidopropylamine Oxide
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSufactantFoam boostingHydrotrope
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Lauroyl Sarcosinate
Antistatic agent, Cleansing
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Antistatic agentCleansingEmulsifyingFoamingHair conditioningSkin conditioningSurfactantViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Acrylates/Vinyl Neodecanoate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
Hydroxypropylgluconamide
Hair conditioning, Humectant
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningHumectant
Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioning
PEG-7 Dimethicone
Film forming, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 Film formingHair conditioningSkin conditioning
Sodium Lauroyl Oat Amino Acids
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - cleansingagentAntistatic agent
Silicone Quaternium-8
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentHair conditioning
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
Trisodium Ethylenediamine Disuccinate
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agent
+ 44 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Tartaric Acid
Fragrance, Ph adjuster
Skin irritation can occur at high concentrationRead moreShow less
EWG 1 FragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Iodopropynyl Butylcarbamate
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 4–6 CIR B Preservative
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Alcohol
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 2 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid, Tartaric Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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