Niacinamide 10% Brightening Serum

Eiem Beauty

Where to buy Possibly in stock

About this product

The Eiem Beauty Niacinamide 10% Brightening Serum is a serums, essence, ampoule. Our analysis of its 23 ingredients (20 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry and sensitive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
23
Low-risk
20
Fragrance
Fragrance-free
Origin
Indonesia
Data updated
Jun 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/4
Good for dry skin
Beeswax Panax Ginseng Root Extract Glycerin Lecithin
Caution for dry skin
Beeswax Sodium Coco-Glucoside Tartrate Glycerin Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 6/3
Good for sensitive skin
Resveratrol Panax Ginseng Root Extract Glycerin Thioctic Acid Tocopheryl Acetate Allantoin
Caution for sensitive skin
Beeswax Glycerin Phenoxyethanol

Ingredients list

23 total
Lower hazard (1) Higher hazard (4)
All23 Skin Conditioning15 Skin Protecting7 Hair Conditioning5 Solvent4 Film Forming4 Viscosity Controlling4 Fragrance4 Emulsion Stabilising4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Palmitoyl Tripeptide-5
(Skin Conditioning)
1
Resveratrol
(Antioxidant, Skin Protecting)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
Beeswax
(Binding Agent, Emulsion Stabilising, Epilating Agent, Fragrance, Skin Conditioning Agent Miscellaneous, Emulsifying, Surfactant, Viscosity Increasing Agent, Emollient, Film Forming, Perfuming)
Euphorbia Cerifera Cera
(Astringent, Emulsion Stabilising, Film Forming, Perfuming, Skin Conditioning, Viscosity Controlling)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Niacin
(Hair Conditioning, Skin Conditioning, Antistatic Agent, Smoothing)
2
Thioctic Acid
(Antioxidant)
THEOBROMA CACAO SEED BUTTER
(Fragrance, Skin Conditioning, Skin Conditioning Emollient, Skin Protecting)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Panax Ginseng Root Extract
(Emollient, Hair Conditioning, Skin Protecting, Tonic)
1
Dimethyl Sulfone
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Portulaca Oleracea Extract
(Skin Conditioning)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
Sodium Coco-Glucoside Tartrate
(Cleansing, Emulsifying, Surfactant)
2
A
Tetrasodium EDTA
(Chelating Agent)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Peptides
Supports skin hydration and improves firmness.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Skin TextureSmooths rough patches and refines texture.

Concerns

Contains paraben
Not fungal acne (malassezia) safe

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Palmitoyl Tripeptide-5
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Resveratrol
Antioxidant, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin protecting
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Beeswax
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 Binding agentEmulsion stabilisingEpilating agentFragranceSkin-conditioning agent -miscellaneousEmulsifyingSurfactantViscosity increasing agentEmollientFilm formingPerfuming
Euphorbia Cerifera Cera
Astringent, Emulsion stabilising
Limited public safety data.Read moreShow less
EWG N/A AstringentEmulsion stabilisingFilm formingPerfumingSkin conditioningViscosity controlling
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Niacin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntistatic agentSmoothing
Thioctic Acid
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 2 Antioxidant
THEOBROMA CACAO SEED BUTTER
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioningSkin conditioning emollientSkin protecting
Panax Ginseng Root Extract
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningSkin protectingTonic
Dimethyl Sulfone
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Portulaca Oleracea Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
+ 3 more — see the full ingredients list above
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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