Retinol Serum

Elbbub

Where to buy Possibly in stock

About this product

The Elbbub Retinol Serum is a emulsion. Our analysis of its 20 ingredients (14 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
20
Low-risk
14
Fragrance
Fragrance-free
Origin
United Kingdom
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/2
Good for dry skin
Caprylyl Glycol Sodium Hyaluronate Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Extract
Caution for dry skin
Camellia Sinensis Leaf Extract Polysorbate 20
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Camellia Sinensis Leaf Extract Retinol
Sensitive Skin 2/3
Good for sensitive skin
Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Extract
Caution for sensitive skin
Cellulose Gum Camellia Sinensis Leaf Extract Retinol

Ingredients list

20 total
Lower hazard (1) Higher hazard (9)
All20 Skin Conditioning15 Film Forming7 Humectant5 Emulsion Stabilising5 Solvent3 Viscosity Controlling3 Emollient3 Skin Conditioning Emollient3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
Physostegia Virginiana Leaf/Stem Extract
(Anti Sebum, Skin Conditioning, Surfactant Cleansing)
1
3
B
Aloe Barbadensis Leaf Extract
(Emollient, Humectant, Oral Care Agent, Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
SIMMONDSIA CHINENSIS SEED OIL
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
Triticum Vulgare Germ Oil
(Humectant, Skin Conditioning, Skin Conditioning Emollient)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
A
Phospholipids
(Skin Conditioning)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
1
A
Cellulose Gum
(Binding Agent, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
Chitosan
(Film Forming, Hair Fixing)
1
B
Potassium Phosphate
(Ph Adjuster, Buffering Agent)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
Chondrus Crispus
(Fragrance, Skin Conditioning)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Isopentyldiol
(Solvent)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Physostegia Virginiana Leaf/Stem Extract
Skin Conditioning
Aloe Barbadensis Leaf Extract
Emollient, Humectant
SIMMONDSIA CHINENSIS SEED OIL
Skin Conditioning
Triticum Vulgare Germ Oil
Humectant, Skin Conditioning
Sodium Hyaluronate
Skin Conditioning, Humectant
Pentylene Glycol
Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Not fungal acne (malassezia) safe
Retinol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Physostegia Virginiana Leaf/Stem Extract
Anti sebum, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Anti sebumSkin conditioningSurfactant cleansing
SIMMONDSIA CHINENSIS SEED OIL
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollient
Triticum Vulgare Germ Oil
Humectant, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A HumectantSkin conditioningSkin conditioning emollient
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Phospholipids
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Glycine Soja Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioningSkin conditioning emollient
Cellulose Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingFragranceViscosity increasing agentBindingMaskingViscosity controlling
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion stabilising, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsion stabilisingFilm formingViscosity controlling
Chitosan
Film forming, Hair fixing
Low-hazard ingredient.Read moreShow less
EWG 1 Film formingHair fixing
Potassium Phosphate
Ph adjuster, Buffering agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Ph adjusterBuffering agent
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Chondrus Crispus
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Isopentyldiol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Aloe Barbadensis Leaf Extract
Emollient, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 1–3 CIR B EmollientHumectantOral care agentSkin conditioning Good for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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