Midas Touch Revitalising Eye Serum

Emma Hardie

Midas Touch Revitalising Eye Serum

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About this product

The Emma Hardie Midas Touch Revitalising Eye Serum is a eye care. Our analysis of its 37 ingredients (27 low-risk) rates it Excellent (91/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Eye Care
Ingredients
37
Low-risk
27
Fragrance
Contains fragrance
Origin
United Kingdom
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/6
Good for dry skin
Plukenetia Volubilis Seed Oil Isopropyl Palmitate Butylene Glycol Sodium Hyaluronate Glycerin Swertia Chirata Extract Lecithin
Caution for dry skin
Glycerin Hydroxypropyl Methylcellulose Laureth-12 Sodium Hydroxide PEG-40 Hydrogenated Castor Oil Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 5/12
Good for sensitive skin
Plukenetia Volubilis Seed Oil Glycerin Tocopheryl Acetate Allantoin Aloe Barbadensis Leaf Juice Powder
Caution for sensitive skin
Isopropyl Palmitate Albizia Julibrissin Bark Extract Butylene Glycol Glycerin Sodium Benzoate PEG-40 Hydrogenated Castor Oil Phenoxyethanol Linalool Benzyl Alcohol Citronellol Limonene Geraniol

Ingredients list

37 total
Lower hazard (1) Higher hazard (7)
All37 Skin Conditioning21 Fragrance11 Film Forming8 Solvent7 Masking7 Humectant6 Viscosity Controlling5 Perfuming5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Polysilicone-11
(Film Forming)
Prunus Amygdalus Dulcis Oil
(Skin Conditioning)
1
B
Isopropyl Palmitate
(Binding Agent, Fragrance, Skin Conditioning, Emollient, Antistatic Agent, Binding, Perfuming, Solvent)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
3
B
Sodium Acrylates Copolymer
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Opacifying, Viscosity Controlling)
1
A
Hydroxypropyl Methylcellulose
(Adhesive, Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Antistatic Agent, Binding, Surfactant, Viscosity Controlling)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
A
Pullulan
(Binding Agent, Film Forming, Binding)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Plukenetia Volubilis Seed Oil
(Emollient, Humectant, Skin Protecting)
Rubus Idaeus Seed Oil
(Skin Conditioning Emollient)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
3
Aloe Barbadensis Leaf Juice Powder
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Porphyridium Cruentum Extract
(Skin Conditioning)
3
B
Laureth-12
(Emulsifying, Surfactant)
1
Albizia Julibrissin Bark Extract
(Masking, Skin Conditioning)
1
Swertia Chirata Extract
(Humectant)
1
A
1,2-Hexanediol
(Solvent)
1
A
Dehydroacetic Acid
(Preservative)
A
Biosaccharide Gum-4
(Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
Darutoside
(Skin Conditioning)
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Vitamin E
Protects skin and soothes irritation.
Hyaluronic Acid
Hydrates by attracting and holding water.
Antioxidants
Shields skin from free radical damage.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Good For Oily SkinBalances oil and helps reduce shine.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Polysilicone-11
Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Film forming
Prunus Amygdalus Dulcis Oil
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sodium Acrylates Copolymer
Binding agent, Film forming
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Binding agentFilm formingViscosity increasing agentBindingOpacifyingViscosity controlling
Hydroxypropyl Methylcellulose
Adhesive, Binding agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AdhesiveBinding agentEmulsion stabilisingFilm formingViscosity increasing agentAntistatic agentBindingSurfactantViscosity controlling
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Pullulan
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingBinding
Plukenetia Volubilis Seed Oil
Emollient, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHumectantSkin protecting
Rubus Idaeus Seed Oil
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Porphyridium Cruentum Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Laureth-12
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
Albizia Julibrissin Bark Extract
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioning
+ 8 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Isopropyl Palmitate
Binding agent, Fragrance
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR B Binding agentFragranceSkin conditioningEmollientAntistatic agentBindingPerfumingSolvent Bad for Oily SkinFungal-acne trigger
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Aloe Barbadensis Leaf Juice Powder
Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 1–3 Skin conditioning Good for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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