Midas Touch Super Serum
The Emma Hardie Midas Touch Super Serum is a serums, essence, ampoule. Our analysis of its 38 ingredients (24 low-risk) rates it Excellent (91/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The Emma Hardie Midas Touch Super Serum is a serums, essence, ampoule. Our analysis of its 38 ingredients (24 low-risk) rates it Excellent (91/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
|
|
|
Water
(Solvent) |
|
|
|
|
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing) |
|
|
|
|
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning) |
|
|
|
|
VITIS VINIFERA SEED OIL
(Skin Conditioning, Skin Conditioning Emollient) |
|
|
|
|
Diheptyl Succinate
(Emollient, Skin Conditioning) |
|
|
|
|
Ethylhexyl Palmitate
(Fragrance, Skin Conditioning, Emollient, Perfuming) |
Fungal Acne Trigger
|
|
|
|
Ascorbyl Glucoside
(Antioxidant) |
|
|
|
|
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
|
|
|
|
Isomalt
(Anticaking Agent, Bulking Agent, Flavoring Agent, Humectant) |
|
|
|
|
Cetearyl Olivate
(Hair Conditioning) |
|
|
|
|
Bakuchiol
(Cosmetic Biocide, Antimicrobial) |
|
|
|
|
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
|
|
|
|
Carthamus Tinctorius Seed Oil
(Fragrance, Skin Conditioning) |
|
|
|
|
Phenoxyethanol
(Fragrance, Preservative) |
Paraben
|
|
|
|
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent) |
|
|
|
|
Sorbitan Olivate
(Emulsifying, Surfactant) |
Fungal Acne Trigger
|
|
|
|
Sodium Acrylates Copolymer
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Opacifying, Viscosity Controlling) |
|
|
|
|
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling) |
|
|
|
|
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning) |
|
|
|
|
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking) |
Allergens
|
|
|
|
Aloe Barbadensis Leaf Juice Powder
(Skin Conditioning) |
Good for Sensitive Skin
|
|
|
|
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient) |
|
|
|
|
Astragalus Membranaceus Root Extract
(Emollient, Skin Conditioning) |
|
|
|
|
Spilanthes Acmella Flower/Leaf/Stem Extract
(Antimicrobial) |
|
|
|
|
Capryloyl Glycerin/Sebacic Acid Copolymer
(Film Forming, Hair Conditioning, Skin Conditioning, Skin Protecting) |
|
|
|
|
Trihydroxystearin
(Viscosity Increasing Agent, Emollient, Skin Conditioning, Solvent, Viscosity Controlling) |
|
|
|
|
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient) |
|
|
|
|
Phytic Acid
(Chelating Agent, Oral Care Agent) |
|
|
|
|
PARFUM
(Fragrance, Perfuming) |
|
|
|
|
Dehydroacetic Acid
(Preservative) |
|
|
|
|
Ubiquinone
(Antioxidant, Skin Conditioning) |
|
|
|
|
Sodium Hyaluronate
(Skin Conditioning, Humectant) |
Good for Dry Skin
|
|
|
|
Glucomannan
(Skin Conditioning, Skin Protecting) |
|
|
|
|
Phytol
(Fragrance, Skin Conditioning, Emollient, Masking) |
|
|
|
|
Geraniol
(Fragrance, Masking, Tonic) |
Allergens
|
|
|
|
Limonene
(Deodorant, Perfuming, Solvent) |
Allergens
|
|
|
|
Citronellol
(Fragrance, Masking) |
Allergens
|
|
|
|
Linalool
(Fragrance, Deodorant, Masking) |
Allergens
|
No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.
EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →
How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.
Ascorbyl Glucoside
Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.
Niacinamide
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
From the community
Used this product? Rate it in 10 seconds
Alternatives
Other products people analyze alongside this one.