Midas Touch Super Serum

Emma Hardie

Where to buy Possibly in stock

About this product

The Emma Hardie Midas Touch Super Serum is a serums, essence, ampoule. Our analysis of its 38 ingredients (24 low-risk) rates it Excellent (91/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
38
Low-risk
24
Fragrance
Contains fragrance
Origin
United Kingdom
Data updated
May 2026

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 10/5
Good for dry skin
Diheptyl Succinate Squalane Ethylhexyl Palmitate Isomalt Sodium Hyaluronate Glycerin Trihydroxystearin Astragalus Membranaceus Root Extract Phytol Lecithin
Caution for dry skin
Sorbitan Olivate Xanthan Gum Glycerin Sodium Hydroxide Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 6/9
Good for sensitive skin
Ascorbyl Glucoside Ubiquinone Capryloyl Glycerin/Sebacic Acid Copolymer Glycerin Glucomannan Aloe Barbadensis Leaf Juice Powder
Caution for sensitive skin
Ethylhexyl Palmitate Glycerin Phytol Phenoxyethanol Linalool Benzyl Alcohol Citronellol Limonene Geraniol

Ingredients list

38 total
Lower hazard (1) Higher hazard (7)
All38 Skin Conditioning23 Fragrance11 Emollient7 Perfuming5 Masking5 Hair Conditioning5 Solvent5 Humectant4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
VITIS VINIFERA SEED OIL
(Skin Conditioning, Skin Conditioning Emollient)
1
Diheptyl Succinate
(Emollient, Skin Conditioning)
1
B
Ethylhexyl Palmitate
(Fragrance, Skin Conditioning, Emollient, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
Ascorbyl Glucoside
(Antioxidant)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Isomalt
(Anticaking Agent, Bulking Agent, Flavoring Agent, Humectant)
1
B
Cetearyl Olivate
(Hair Conditioning)
1
Bakuchiol
(Cosmetic Biocide, Antimicrobial)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Carthamus Tinctorius Seed Oil
(Fragrance, Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
A
Sorbitan Olivate
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
Sodium Acrylates Copolymer
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Opacifying, Viscosity Controlling)
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
3
Aloe Barbadensis Leaf Juice Powder
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
Astragalus Membranaceus Root Extract
(Emollient, Skin Conditioning)
Spilanthes Acmella Flower/Leaf/Stem Extract
(Antimicrobial)
1
Capryloyl Glycerin/Sebacic Acid Copolymer
(Film Forming, Hair Conditioning, Skin Conditioning, Skin Protecting)
1
A
Trihydroxystearin
(Viscosity Increasing Agent, Emollient, Skin Conditioning, Solvent, Viscosity Controlling)
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
1
Phytic Acid
(Chelating Agent, Oral Care Agent)
PARFUM
(Fragrance, Perfuming)
1
A
Dehydroacetic Acid
(Preservative)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
Glucomannan
(Skin Conditioning, Skin Protecting)
1
Phytol
(Fragrance, Skin Conditioning, Emollient, Masking)
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Bakuchiol
Encourages gentle skin renewal and boosts firmness.
Show all 6 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Redness ReducingSoothes visible redness and calms irritation.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Dark SpotsFades dark spots for even skin tone.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Geraniol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
VITIS VINIFERA SEED OIL
Skin conditioning, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning emollient
Diheptyl Succinate
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 EmollientSkin conditioning
Ascorbyl Glucoside
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Isomalt
Anticaking agent, Bulking agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Anticaking agentBulking agentFlavoring agentHumectant
Cetearyl Olivate
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioning
Bakuchiol
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic biocideAntimicrobial
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Carthamus Tinctorius Seed Oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Sodium Acrylates Copolymer
Binding agent, Film forming
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B Binding agentFilm formingViscosity increasing agentBindingOpacifyingViscosity controlling
Butyrospermum Parkii Butter
Skin conditioning, Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningViscosity controlling
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
+ 12 more — see the full ingredients list above
Ethylhexyl Palmitate
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSkin conditioningEmollientPerfuming Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Sorbitan Olivate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmulsifyingSurfactant Fungal-acne trigger
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Aloe Barbadensis Leaf Juice Powder
Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 1–3 Skin conditioning Good for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Glucoside

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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