Firm & Lift Serum

GoPure

Where to buy Possibly in stock

About this product

The GoPure Firm & Lift Serum is a serums, essence, ampoule. Our analysis of its 33 ingredients (21 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
33
Low-risk
21
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/7
Good for dry skin
Equisetum Arvense Extract Glycerin Camellia Sinensis Leaf Extract
Caution for dry skin
Lysolecithin Centella Asiatica Extract Sodium Stearoyl Glutamate Equisetum Arvense Extract Xanthan Gum Glycerin Camellia Sinensis Leaf Extract
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Equisetum Arvense Extract Camellia Sinensis Leaf Extract
Sensitive Skin 5/7
Good for sensitive skin
Centella Asiatica Extract Equisetum Arvense Extract Glycerin Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Pelargonium Graveolens Flower Oil Glycerin Citric Acid Camellia Sinensis Leaf Extract Benzoic Acid Sodium Benzoate Potassium Sorbate

Ingredients list

33 total
Lower hazard (1) Higher hazard (3)
All33 Skin Conditioning20 Fragrance7 Solvent5 Masking5 Viscosity Controlling5 Emulsion Stabilising4 Hair Conditioning4 Viscosity Decreasing Agent4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
Hydroxypinacolone Retinoate
(Skin Conditioning)
1
B
Sodium Stearoyl Glutamate
(Hair Conditioning, Skin Conditioning, Surfactant Cleansingagent, Emulsifying)
1
Bakuchiol
(Cosmetic Biocide, Antimicrobial)
1
Geranium Maculatum Extract
(Tonic)
1
Equisetum Arvense Extract
(Astringent, Emollient, Soothing, Tonic)
Hamamelis Virginiana Water
(Astringent, Hair Conditioning, Skin Conditioning, Soothing)
Taraxacum Officinale Extract
(Skin Conditioning)
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
Tamarindus Indica Seed Polysaccharide
(Skin Conditioning)
1
Dimethyl Sulfone
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Sclerotium Gum
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Lysolecithin
(Emulsifying, Surfactant)
1
A
Pullulan
(Binding Agent, Film Forming, Binding)
3
A
Benzoic Acid
(Fragrance, Ph Adjuster, Preservative, Bulking Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Pelargonium Graveolens Flower Oil
(Masking)
SIMMONDSIA CHINENSIS SEED OIL
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
Oryza Sativa Bran Extract
(Skin Conditioning, Skin Protecting)
rosmarinus officinalis leaf extract
(Antimicrobial, Fragrance, Skin Conditioning)
Helianthus Annuus Seed Extract
(Skin Conditioning)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)
Carrageenan
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
Lonicera Caprifolium Flower Extract
(Perfuming, Skin Conditioning)
Lonicera Japonica Flower Extract
(Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Retinoid
Visibly reduces the signs of aging.
Vitamin E
Protects skin and soothes irritation.
Bakuchiol
Encourages gentle skin renewal and boosts firmness.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Anti-AgingSoftens lines and helps skin look youthful.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Good For Oily SkinBalances oil and helps reduce shine.

Concerns

Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Hydroxypinacolone Retinoate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sodium Stearoyl Glutamate
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningSkin conditioningSurfactant - cleansingagentEmulsifying
Bakuchiol
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic biocideAntimicrobial
Geranium Maculatum Extract
Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Tonic
Equisetum Arvense Extract
Astringent, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentEmollientSoothingTonic
Hamamelis Virginiana Water
Astringent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A AstringentHair conditioningSkin conditioningSoothing
Taraxacum Officinale Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Centella Asiatica Extract
Cleansing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSkin conditioningSmoothingSoothingTonic
Tamarindus Indica Seed Polysaccharide
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Dimethyl Sulfone
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Sclerotium Gum
Emulsion stabilising, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingSkin conditioningViscosity increasing agentViscosity controlling
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
+ 13 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Benzoic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePh adjusterPreservativeBulking agentMasking Bad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Hydroxypinacolone Retinoate)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Hydroxypinacolone Retinoate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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