Shirojyun Whitening Milky Lotion

Hada Labo

Shirojyun Whitening Milky Lotion

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About this product

The Hada Labo Shirojyun Whitening Milky Lotion is a moisturizer. Our analysis of its 22 ingredients (18 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Moisturizers
Ingredients
22
Low-risk
18
Fragrance
Fragrance-free
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/5
Good for dry skin
Diglycerin Behenyl Alcohol Sodium Acetylated Hyaluronate Butylene Glycol Glycerin Hydrolyzed Hyaluronic Acid Hydrogenated Polydecene Glyceryl Caprylate/Caprate
Caution for dry skin
Sorbitan Stearate Xanthan Gum Glycerin Polysorbate 80 Tranexamic Acid
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Magnesium Ascorbyl Phosphate Tranexamic Acid
Sensitive Skin 2/6
Good for sensitive skin
Magnesium Ascorbyl Phosphate Glycerin
Caution for sensitive skin
Dipropylene Glycol Sorbitan Stearate Butylene Glycol Glycerin Hydrogenated Polydecene Phenoxyethanol

Ingredients list

22 total
Lower hazard (1) Higher hazard (4)
All22 Skin Conditioning14 Emulsion Stabilising8 Humectant7 Fragrance7 Viscosity Controlling7 Solvent6 Viscosity Increasing Agent4 Hair Conditioning3
EWG CIR Ingredient Name & Cosmetic Functions Notes
Tranexamic Acid
(Cosmetic Astringent, Skin Conditioning)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
Sodium Acetylated Hyaluronate
(Humectant)
1
A
Magnesium Ascorbyl Phosphate
(Antioxidant)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Coix Lacryma-Jobi Ma-yuen Seed Extract
(Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Dipropylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Masking, Viscosity Controlling)
2
A
Hydrogenated Polydecene
(Fragrance, Hair Conditioning, Skin Conditioning, Emollient, Solvent)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Diglycerin
(Humectant, Skin Conditioning, Solvent)
limnanthes alba seed oil
(Skin Conditioning)
1
A
Sorbitan Stearate
(Fragrance, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
Polysorbate 80
(Denaturant, Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
3
Glyceryl Caprylate/Caprate
(Emollient, Emulsifying)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Behenyl Alcohol
(Binding Agent, Emulsion Stabilising, Viscosity Increasing Agent, Binding, Emollient, Viscosity Controlling)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Hyaluronic Acid
Hydrates by attracting and holding water.
Antioxidants
Shields skin from free radical damage.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Tranexamic Acid
Helps fade dark spots and even skin tone.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
BrighteningRestores radiance to dull, tired skin.
Redness ReducingSoothes visible redness and calms irritation.
Scar HealingImproves the look of marks and scars.
Dark SpotsFades dark spots for even skin tone.
Reduces IrritationEases discomfort and supports skin resilience.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Tranexamic Acid
Cosmetic astringent, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Cosmetic astringentSkin conditioning
Hydrolyzed Hyaluronic Acid
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningHumectantSkin conditioning
Sodium Acetylated Hyaluronate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Magnesium Ascorbyl Phosphate
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antioxidant
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Coix Lacryma-Jobi Ma-yuen Seed Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Dipropylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentMaskingViscosity controlling
Hydrogenated Polydecene
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A FragranceHair conditioningSkin conditioningEmollientSolvent
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Diglycerin
Humectant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 HumectantSkin conditioningSolvent
limnanthes alba seed oil
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Glyceryl Caprylate/Caprate
Emollient, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 EmollientEmulsifying
+ 2 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sorbitan Stearate
Fragrance, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceEmulsifyingSurfactant Fungal-acne trigger
Polysorbate 80
Denaturant, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantEmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply near the end of your routine, after thinner serums.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Magnesium Ascorbyl Phosphate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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