Honestly Pure Retinyl Serum

Honest Beauty

Where to buy Possibly in stock

About this product

The Honest Beauty Honestly Pure Retinyl Serum is a serums, essence, ampoule. Our analysis of its 22 ingredients (16 low-risk) rates it Excellent (95/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
22
Low-risk
16
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/4
Good for dry skin
Cetearyl Alcohol Cetyl Alcohol Sodium Acetylated Hyaluronate Squalane Caprylyl Glycol Glycerin Jojoba Esters
Caution for dry skin
Cetyl Alcohol Sodium Stearoyl Lactylate Xanthan Gum Glycerin
Oily/Acne-Prone Skin No data
Sensitive Skin 3/4
Good for sensitive skin
Glycerin Jojoba Esters Hydroxyacetophenone
Caution for sensitive skin
Cetyl Alcohol Glycerin Citric Acid Retinyl Linoleate

Ingredients list

22 total
Lower hazard (1) Higher hazard (9)
All22 Skin Conditioning15 Emulsion Stabilising8 Emollient5 Viscosity Increasing Agent4 Foam Boosting4 Viscosity Controlling4 Fragrance4 Humectant4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
Hydrogenated Sunflower Seed Oil Polyglyceryl-3 Esters
(Emulsion Stabilising, Skin Conditioning, Surfactant Cleansing, Surfactant Emulsifying)
Pyrus Malus Fruit Extract
(Skin Conditioning)
9
Retinyl Linoleate
(Skin Conditioning)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
1
Sodium Acetylated Hyaluronate
(Humectant)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Jojoba Esters
(Emollient, Moisturising, Skin Conditioning, Soothing)
Hydrogenated Sunflower Seed Oil Glyceryl Esters
(Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying, Viscosity Controlling)
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
Phytosteryl/Octyldodecyl Lauroyl Glutamate
(Skin Conditioning)
1
Sodium Stearoyl Lactylate
(Emulsifying, Surfactant)
1
Trisodium Ethylenediamine Disuccinate
(Chelating Agent)
1
Hydroxyacetophenone
(Antioxidant)
1
A
1,2-Hexanediol
(Solvent)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Retinoid
Visibly reduces the signs of aging.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Anti-AgingSoftens lines and helps skin look youthful.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Redness ReducingSoothes visible redness and calms irritation.
Dark SpotsFades dark spots for even skin tone.

Concerns

Not fungal acne (malassezia) safe
Retinyl Linoleate — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Hydrogenated Sunflower Seed Oil Polyglyceryl-3 Esters
Emulsion stabilising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Emulsion stabilisingSkin conditioningSurfactant cleansingSurfactant emulsifying
Pyrus Malus Fruit Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydrolyzed Sodium Hyaluronate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sodium Acetylated Hyaluronate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Jojoba Esters
Emollient, Moisturising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMoisturisingSkin conditioningSoothing
Hydrogenated Sunflower Seed Oil Glyceryl Esters
Emulsion stabilising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Emulsion stabilisingSkin conditioningSurfactant emulsifyingViscosity controlling
Cetearyl Alcohol
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingFoam boostingViscosity increasingagent - aqueousViscosity increasing agentEmollientEmulsifyingViscosity controlling
Cetyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceOpacifyingEmulsifyingSurfactantFoam boostingViscosity increasing agentEmollientMaskingViscosity controlling
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
TOCOPHEROL
Antioxidant, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AntioxidantFragranceSkin conditioning
Phytosteryl/Octyldodecyl Lauroyl Glutamate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Sodium Stearoyl Lactylate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 EmulsifyingSurfactant
+ 4 more — see the full ingredients list above
Retinyl Linoleate
Skin conditioning
Higher-hazard ingredient.Read moreShow less
EWG 9 Skin conditioning
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinyl Linoleate)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinyl Linoleate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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