The Max Serum

IMAGE skincare

Where to buy Possibly in stock

About this product

The IMAGE skincare The Max Serum is a serums, essence, ampoule. Our analysis of its 56 ingredients (47 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
56
Low-risk
47
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 16/11
Good for dry skin
Sucrose Palmitate Acetyl Octapeptide-3 Acetyl Hexapeptide-8 Isomalt Echinacea Purpurea Extract Caprylyl Glycol Butylene Glycol Sodium Hyaluronate Glycerin Propylene Glycol Camellia Sinensis Leaf Extract Sodium Lactate PEG-8 Glyceryl Linoleate Lecithin Nannochloropsis Oculata Extract
Caution for dry skin
Centella Asiatica Extract Sodium Dextran Sulfate Sucrose Palmitate Xanthan Gum Glycerin PVP Camellia Sinensis Leaf Extract Sodium Hydroxide Polysorbate 20 Glyceryl Linoleate Lecithin
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Camellia Sinensis Leaf Extract
Sensitive Skin 7/11
Good for sensitive skin
Centella Asiatica Extract Superoxide Dismutase Arabidopsis Thaliana Extract Glycerin Tetrahexyldecyl Ascorbate Camellia Sinensis Leaf Extract Tocopheryl Acetate
Caution for sensitive skin
Butylene Glycol Glycerin Propylene Glycol Hydroxypropyl Cyclodextrin Citric Acid Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Phenoxyethanol Limonene Citral

Ingredients list

56 total
Lower hazard (1) Higher hazard (7)
All56 Skin Conditioning49 Humectant14 Viscosity Controlling10 Emulsion Stabilising9 Fragrance9 Film Forming7 Masking6 Hair Conditioning6
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
Sucrose Palmitate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
2
3
A
Glyceryl Linoleate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
citrus grandis peel oil
(Fragrance, Perfuming, Skin Conditioning)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
1
Glyceryl Polymethacrylate
(Film Forming, Viscosity Controlling)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Pullulan
(Binding Agent, Film Forming, Binding)
B
Malus Domestica Fruit Cell Culture Extract
(Skin Conditioning)
1
Tetrahexyldecyl Ascorbate
(Antioxidant, Skin Conditioning)
1
A
Isomalt
(Anticaking Agent, Bulking Agent, Flavoring Agent, Humectant)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
Macrocystis Pyrifera Extract
(Viscosity Controlling)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Hydrolyzed Rice Protein
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
imperata Cylindrica Root Extract
(Skin Conditioning)
1
A
PVP
(Binding Agent, Emulsion Stabilising, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding, Viscosity Controlling)
1
Echinacea Purpurea Extract
(Moisturising, Skin Conditioning, Tonic)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
Leontopodium Alpinum Meristem Cell Culture
(Skin Conditioning)
Nannochloropsis Oculata Extract
(Humectant, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Hydrolyzed Vegetable Protein
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
Glycine Soja Protein
(Hair Conditioning, Skin Conditioning, Surfactant Emulsifying)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
Superoxide Dismutase
(Reducing, Skin Conditioning, Antioxidant)
3
A
PEG-8
(Humectant, Solvent)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
A
Hydroxypropyl Cyclodextrin
(Chelating Agent, Emulsion Stabilising, Masking, Skin Conditioning)
1
Palmitoyl Tripeptide-38
(Skin Conditioning)
1
Spiraea Ulmaria Flower Extract
(Skin Conditioning)
1
Leuconostoc/Radish Root Ferment Filtrate
(Antidandruff Agent, Antimicrobial)
Phaseolus Radiatus Meristem Cell Culture Extract
(Skin Conditioning)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
Acetyl Hexapeptide-8
(Humectant, Skin Conditioning)
1
Arabidopsis Thaliana Extract
(Antioxidant)
Argania Spinosa Callus Culture Extract
(Skin Conditioning)
1
Plankton Extract
(Skin Conditioning)
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
1
A
Sodium Dextran Sulfate
(Suspending Agent Nonsurfactant, Gel Forming, Viscosity Controlling)
1
Acetyl Octapeptide-3
(Humectant, Skin Conditioning)
1
A
Palmitoyl Tripeptide-1
(Skin Conditioning)
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)

My Ingredient Notes

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Key ingredients

Antioxidants
Shields skin from free radical damage.
Peptides
Supports skin hydration and improves firmness.
Vitamin C
Brightens, evens tone, and supports collagen.
Vitamin E
Protects skin and soothes irritation.
Hyaluronic Acid
Hydrates by attracting and holding water.

Benefits

Anti-AgingSoftens lines and helps skin look youthful.
HydratingBoosts hydration and relieves dry, tight skin.
Redness ReducingSoothes visible redness and calms irritation.
Barrier RepairStrengthen and restore your skin's natural barrier.
BrighteningRestores radiance to dull, tired skin.
Scar HealingImproves the look of marks and scars.
Skin TextureSmooths rough patches and refines texture.
Reduces IrritationEases discomfort and supports skin resilience.

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
Citral — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Carbomer
Emulsion stabilising, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingViscosity increasing agentGel formingViscosity controlling
Sucrose Palmitate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollientEmulsifyingSurfactant
Glyceryl Linoleate
Skin conditioning, Emollient
Low-to-moderate hazard.Read moreShow less
EWG 2–3 CIR A Skin conditioningEmollientEmulsifyingSurfactant
citrus grandis peel oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioning
Glyceryl Polymethacrylate
Film forming, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Film formingViscosity controlling
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Pullulan
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingBinding
Malus Domestica Fruit Cell Culture Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning
Tetrahexyldecyl Ascorbate
Antioxidant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin conditioning
Isomalt
Anticaking agent, Bulking agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Anticaking agentBulking agentFlavoring agentHumectant
Centella Asiatica Extract
Cleansing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSkin conditioningSmoothingSoothingTonic
Macrocystis Pyrifera Extract
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity controlling
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
+ 30 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Tetrahexyldecyl Ascorbate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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