Elastic Skin Firming & Plumping Serum

iNNBEAUTY PROJECT

Where to buy Possibly in stock

About this product

The iNNBEAUTY PROJECT Elastic Skin Firming & Plumping Serum is a serums, essence, ampoule. Our analysis of its 54 ingredients (45 low-risk) rates it Excellent (99/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
54
Low-risk
45
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 12/11
Good for dry skin
Diheptyl Succinate Mannitol Betaine Cetyl Alcohol Squalane Caprylic/Capric Triglyceride Butylene Glycol Sodium PCA Sodium Hyaluronate Glycerin Sodium Polyacrylate Zinc PCA
Caution for dry skin
C12-20 Alkyl Glucoside Decyl Glucoside Centella Asiatica Extract Cetyl Alcohol Sorbitan Olivate Xanthan Gum Glycerin Phosphatidylcholine Hydrogenated Lecithin Sodium Polyacrylate Sodium Hydroxide
Oily/Acne-Prone Skin No data
Sensitive Skin 6/10
Good for sensitive skin
Centella Asiatica Extract Capryloyl Glycerin/Sebacic Acid Copolymer Glycerin Haematococcus Pluvialis Extract Hydroxyacetophenone Allantoin
Caution for sensitive skin
Mannitol Cetyl Alcohol Cellulose Gum Sodium Chloride Caprylic/Capric Triglyceride Butylene Glycol Glycerin Sodium Benzoate Potassium Sorbate Phenoxyethanol

Ingredients list

54 total
Lower hazard (1) Higher hazard (4)
All54 Skin Conditioning41 Emulsion Stabilising13 Humectant11 Fragrance10 Hair Conditioning10 Viscosity Controlling8 Solvent7 Masking7
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
Diheptyl Succinate
(Emollient, Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
A
1,2-Hexanediol
(Solvent)
Helianthus Annuus Seed Oil
(Fragrance, Skin Conditioning, Skin Conditioning Emollient)
Dioscorea Villosa Root Extract
(Skin Conditioning)
1
A
Copper Tripeptide-1
(Skin Conditioning)
1
Oligopeptide-1
(Skin Conditioning)
Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-76
(Skin Conditioning)
Nicotiana Benthamiana Hexapeptide-40 Sh-Polypeptide-9
(Hair Conditioning)
Acetyl Sh-Hexapeptide-5 Amide Acetate
(Skin Conditioning)
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
A
Beta-Glucan
(Bulking Agent, Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Haematococcus Pluvialis Extract
(Antioxidant)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
Ananas Sativus Fruit Extract
(Skin Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
Bisabolol
(Fragrance, Skin Conditioning, Soothing)
3
Zinc PCA
(Skin Conditioning, Humectant)
1
B
C12-20 Alkyl Glucoside
(Emulsifying, Surfactant)
1
C14-22 Alcohols
(Emulsion Stabilising)
3
B
Sodium Polyacrylate
(Absorbent, Emulsion Stabilising, Film Forming, Hair Fixing, Skin Conditioning Agent Emollient, Viscosity Controlling Agent, Viscosity Increasing Agent, Binding, Skin Conditioning)
1
Capryloyl Glycerin/Sebacic Acid Copolymer
(Film Forming, Hair Conditioning, Skin Conditioning, Skin Protecting)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
A
Sorbitan Olivate
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Cellulose Gum
(Binding Agent, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
1
B
Cetearyl Olivate
(Hair Conditioning)
1
Mannitol
(Binding Agent, Flavoring Agent, Humectant, Binding, Masking, Moisturising, Skin Conditioning)
1
A
Phosphatidylcholine
(Skin Conditioning, Emulsifying, Surfactant)
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
1
B
Decyl Glucoside
(Cleansing, Emulsion Stabilising, Surfactant)
1
B
Dipotassium Phosphate
(Anticorrosive, Ph Adjuster, Buffering Agent)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
B
Potassium Phosphate
(Ph Adjuster, Buffering Agent)
3
A
Potassium Sorbate
(Fragrance, Preservative)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
Hydroxyacetophenone
(Antioxidant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Peptides
Supports skin hydration and improves firmness.
Antioxidants
Shields skin from free radical damage.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Ceramides
Locks in moisture and supports skin barrier.
Hyaluronic Acid
Hydrates by attracting and holding water.
Zinc
Helps control oil and supports healing.
Show all 7 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.
Reduces IrritationEases discomfort and supports skin resilience.
Anti-AgingSoftens lines and helps skin look youthful.
Scar HealingImproves the look of marks and scars.
Acne FightingFights acne and helps prevent breakouts.
BrighteningRestores radiance to dull, tired skin.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Diheptyl Succinate
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 EmollientSkin conditioning
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Helianthus Annuus Seed Oil
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioningSkin conditioning emollient
Dioscorea Villosa Root Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Copper Tripeptide-1
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Oligopeptide-1
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-76
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Nicotiana Benthamiana Hexapeptide-40 Sh-Polypeptide-9
Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioning
Acetyl Sh-Hexapeptide-5 Amide Acetate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Ceramide NP
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
+ 31 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Sorbitan Olivate
Emulsifying, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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