Prime Serum Cream

Iona

Where to buy Possibly in stock

About this product

The Iona Prime Serum Cream is a moisturizer. Our analysis of its 40 ingredients (30 low-risk) rates it Excellent (99/100). Based on its ingredients, it looks well-suited to dry skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Moisturizers
Ingredients
40
Low-risk
30
Fragrance
Fragrance-free
Origin
Japan

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 10/5
Good for dry skin
Dipotassium Glycyrrhizate Soluble Collagen Butylene Glycol Sodium Hyaluronate Glycerin Triethylhexanoin Hydrolyzed Collagen Hydrolyzed Hyaluronic Acid Sodium Lactate Dipentaerythrityl Tri-Polyhydroxystearate
Caution for dry skin
Glycerin PVP Hydrogenated Lecithin Polysorbate 20 PEG-5 Glyceryl Stearate
Oily/Acne-Prone Skin No data
Sensitive Skin 3/7
Good for sensitive skin
Superoxide Dismutase Stearyl Glycyrrhetinate Glycerin
Caution for sensitive skin
Sodium Citrate Butylene Glycol Glycerin Triethylhexanoin Citric Acid Tromethamine Phenoxyethanol

Ingredients list

40 total
Lower hazard (1) Higher hazard (4)
All40 Skin Conditioning34 Hair Conditioning12 Humectant9 Fragrance8 Solvent5 Buffering Agent5 Film Forming5 Emulsion Stabilising5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
Triethylhexanoin
(Fragrance, Hair Conditioning, Antistatic Agent, Emollient, Masking, Refatting, Skin Conditioning, Solvent)
Dipentaerythrityl Tri-Polyhydroxystearate
(Emollient, Skin Conditioning)
Roe Extract
(Hair Conditioning, Skin Conditioning)
1
A
Stearyl Glycyrrhetinate
(Flavoring Agent, Skin Conditioning, Soothing)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
1
Superoxide Dismutase
(Reducing, Skin Conditioning, Antioxidant)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Melissa Officinalis Leaf Extract
(Skin Conditioning)
1
Houttuynia Cordata Extract
(Skin Conditioning)
1
A
Palmitoyl Tetrapeptide-7
(Skin Conditioning)
1
A
Palmitoyl Tripeptide-1
(Skin Conditioning)
Ceramide EOP
(Hair Conditioning, Skin Conditioning)
Ceramide NS
(Hair Conditioning, Skin Conditioning)
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
Ceramide AS
(Hair Conditioning, Skin Conditioning)
Ceramide AP
(Hair Conditioning, Skin Conditioning)
Bourbon Extract
(Antifoaming, Astringent, Fragrance)
1
Soluble Collagen
(Hair Conditioning, Skin Conditioning, Antistatic Agent, Film Forming, Humectant)
1
A
Hydrolyzed Collagen
(Hair Conditioning, Nail Conditioning Agent, Skin Conditioning, Antistatic Agent, Emollient, Film Forming, Humectant)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Phytosterols
(Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
3
B
Sodium Lactate
(Buffering Agent, Exfoliant, Humectant, Keratolytic)
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Sodium Citrate
(Ph Adjuster, Buffering Agent, Chelating, Masking)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
3
PEG-5 Glyceryl Stearate
(Emulsifying, Surfactant)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
3
B
Potassium Hydroxide
(Ph Adjuster, Buffering Agent)
1
A
PVP
(Binding Agent, Emulsion Stabilising, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding, Viscosity Controlling)
Hedta
(Absorbent, Bulking, Chelating, Opacifying, Viscosity Controlling)
2
A
Tromethamine
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Ceramides
Locks in moisture and supports skin barrier.
Hyaluronic Acid
Hydrates by attracting and holding water.
Peptides
Supports skin hydration and improves firmness.
Antioxidants
Shields skin from free radical damage.
Vitamin E
Protects skin and soothes irritation.
Niacinamide
Strengthens, smooths, and brightens skin.
Show all 6 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Anti-AgingSoftens lines and helps skin look youthful.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
BrighteningRestores radiance to dull, tired skin.
Skin TextureSmooths rough patches and refines texture.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Triethylhexanoin
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningAntistatic agentEmollientMaskingRefattingSkin conditioningSolvent
Dipentaerythrityl Tri-Polyhydroxystearate
Emollient, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A EmollientSkin conditioning
Roe Extract
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioning
Stearyl Glycyrrhetinate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningSoothing
Dipotassium Glycyrrhizate
Flavoring agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentSkin conditioningHumectant
Superoxide Dismutase
Reducing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 ReducingSkin conditioningAntioxidant
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Melissa Officinalis Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Houttuynia Cordata Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Palmitoyl Tetrapeptide-7
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Palmitoyl Tripeptide-1
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Ceramide EOP
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioning
Ceramide NS
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioning
Ceramide NP
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
+ 19 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply near the end of your routine, after thinner serums.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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