Potion Miracle Shampoo
The It’s a 10 Potion Miracle Shampoo is a emulsion. Our analysis of its 35 ingredients (23 low-risk) rates it Excellent (91/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
The It’s a 10 Potion Miracle Shampoo is a emulsion. Our analysis of its 35 ingredients (23 low-risk) rates it Excellent (91/100). Heads up: it contains fragrance, which can irritate sensitive or reactive skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
Dry Skin
6/9
Oily/Acne-Prone Skin
No data
Sensitive Skin
0/8
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
1
|
|
Water
(Solvent) |
|
|
2
|
B
|
Sodium C14-16 Olefin Sulfonate
(Cleansing, Foaming, Surfactant) |
Sulfate
|
|
1
|
A
|
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising) |
Silicone
|
4
|
B
|
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling) |
|
|
|
PARFUM
(Fragrance, Perfuming) |
|
|
1
|
A
|
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning) |
Good for Dry Skin
|
|
1
|
B
|
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning) |
Good for Dry Skin
|
|
2
|
B
|
Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding) |
|
|
1
|
A
|
Potassium Cocoate
(Sufactant, Emulsifying, Surfactant) |
Fungal Acne Trigger
|
|
1
|
A
|
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling) |
|
|
1
|
A
|
Amodimethicone
(Antistatic Agent, Hair Conditioning) |
Silicone
|
|
1
|
A
|
Hydroxypropyl Methylcellulose
(Adhesive, Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Antistatic Agent, Binding, Surfactant, Viscosity Controlling) |
|
|
1
4
|
B
|
Cocamide MEA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling) |
|
|
1
|
A
|
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling) |
Fungal Acne Trigger
|
|
|
|
Crambe Abyssinica Seed Oil Phytosterol Esters
(Film Forming, Hair Conditioning, Skin Conditioning, Surfactant Emulsifying) |
|
|
1
|
A
|
Ethylhexylglycerin
(Deodorant, Skin Conditioning) |
|
|
|
|
TEA-Dodecylbenzenesulfonate
(Cleansing, Foaming, Surfactant) |
Sulfate
|
|
1
|
A
|
Cellulose Gum
(Binding Agent, Emulsion Stabilising, Film Forming, Fragrance, Viscosity Increasing Agent, Binding, Masking, Viscosity Controlling) |
|
|
1
|
A
|
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling) |
|
|
1
|
|
Tetrasodium Glutamate Diacetate
(Chelating Agent) |
|
|
3
|
B
|
Cetrimonium Chloride
(Antistatic Agent, Cosmetic Biocide, Emulsifying, Surfactant, Antimicrobial, Preservative) |
|
|
1
|
|
Trideceth-12
(Emulsifying, Surfactant) |
|
|
1
|
A
|
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent) |
|
|
1
|
A
|
Keratin Amino Acids
(Hair Conditioning, Skin Conditioning, Antistatic Agent) |
|
|
1
|
|
Phyllanthus Emblica Fruit Extract
(Humectant, Skin Conditioning) |
|
|
|
|
Bambusa Vulgaris Stem Extract
(Oral Care Agent) |
|
|
1
|
|
Rosa Rubiginosa Seed Oil
(Skin Conditioning, Emollient) |
|
|
|
|
Coffea Arabica Seed Oil
(Fragrance) |
|
|
3
|
B
|
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent) |
|
|
2
|
A
|
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking) |
Bad for Sensitive Skin
|
|
4
|
A
|
Phenoxyethanol
(Fragrance, Preservative) |
Paraben
|
|
6
|
A
|
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking) |
Allergens
|
|
6
|
|
Limonene
(Deodorant, Perfuming, Solvent) |
Allergens
|
|
5
|
|
Hexyl Cinnamal
(Fragrance, Masking) |
Allergens
|
|
5
|
|
Linalool
(Fragrance, Deodorant, Masking) |
Allergens
|
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How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
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