Potion Miracle Styling Potion

It’s a 10

Where to buy Possibly in stock

About this product

The It’s a 10 Potion Miracle Styling Potion is a emulsion. Our analysis of its 29 ingredients (21 low-risk) rates it Excellent (85/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
29
Low-risk
21
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 11/3
Good for dry skin
C13-14 Isoparaffin Dimethiconol Silk Amino Acids Caprylyl Glycol Sodium PCA Propylene Glycol Hydrolyzed Silk Dimethicone Dimethicone PEG-8 Meadowfoamate Cyclopentasiloxane PEG-8 Methicone
Caution for dry skin
Hexylene Glycol Laureth-7 Sodium Hydroxide
Oily/Acne-Prone Skin No data
Sensitive Skin 1/10
Good for sensitive skin
Dimethicone
Caution for sensitive skin
Propylene Glycol Hexylene Glycol Citric Acid Potassium Sorbate Phenoxyethanol Linalool Hexyl Cinnamal Limonene Butylphenyl Methylpropional Geraniol

Ingredients list

29 total
Lower hazard (1) Higher hazard (7)
All29 Skin Conditioning17 Hair Conditioning9 Fragrance9 Emollient7 Humectant7 Solvent6 Masking4 Perfuming4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
A
Cyclopentasiloxane
(Hair Conditioning, Skin Conditioning, Emollient, Solvent)
Silicone
Silicone
3
A
Dimethicone
(Antifoaming Agent, Skin Protecting, Emollient, Skin Conditioning)
Silicone
Silicone
1
A
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising)
Silicone
Silicone
4
B
Polyacrylamide
(Binding Agent, Film Forming, Hair Fixing, Antistatic Agent, Binding)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
C13-14 Isoparaffin
(Emollient, Solvent)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Hydrolyzed Silk
(Hair Conditioning, Skin Conditioning, Antistatic Agent, Humectant)
1
A
Silk Amino Acids
(Hair Conditioning, Humectant, Skin Conditioning)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Phenyl Trimethicone
(Antifoaming Agent, Hair Conditioning, Skin Conditioning)
Silicone
Silicone
3
PEG-8 Methicone
(Hair Conditioning, Skin Conditioning, Emollient)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
3
B
Laureth-7
(Emulsifying, Surfactant)
1
A
Hexylene Glycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Emulsifying, Perfuming, Skin Conditioning, Surfactant)
3
Dimethicone PEG-8 Meadowfoamate
(Hair Conditioning, Skin Conditioning, Emollient)
3
A
Potassium Sorbate
(Fragrance, Preservative)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
PARFUM
(Fragrance, Perfuming)
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
5
Hexyl Cinnamal
(Fragrance, Masking)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
7
Butylphenyl Methylpropional
(Perfuming)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
3
CI 19140
(Colorant, Cosmetic Colorant)
3
CI 14700
(Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cyclopentasiloxane
Skin Conditioning, Emollient
Dimethicone
Skin Protecting, Emollient
Dimethiconol
Skin Conditioning, Emollient
Propylene Glycol
Humectant, Skin Conditioning
C13-14 Isoparaffin
Emollient
Panthenol
Skin Conditioning

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.

Concerns

Contains paraben
Contains silicone
Contains eu allergen
Butylphenyl Methylpropional — higher EWG
Geraniol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Polyacrylamide
Binding agent, Film forming
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Binding agentFilm formingHair fixingAntistatic agentBinding
C13-14 Isoparaffin
Emollient, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B EmollientSolvent
Hydrolyzed Silk
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntistatic agentHumectant
Silk Amino Acids
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningHumectantSkin conditioning
PEG-8 Methicone
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 Hair conditioningSkin conditioningEmollient
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
Laureth-7
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant
Hexylene Glycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentEmulsifyingPerfumingSkin conditioningSurfactant
Dimethicone PEG-8 Meadowfoamate
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 Hair conditioningSkin conditioningEmollient
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
CI 19140
Colorant, Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 3 ColorantCosmetic colorant
CI 14700
Cosmetic colorant
Low-to-moderate hazard.Read moreShow less
EWG 3 Cosmetic colorant
Cyclopentasiloxane
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Hair conditioningSkin conditioningEmollientSolvent Silicone
Dimethicone
Antifoaming agent, Skin protecting
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Antifoaming agentSkin protectingEmollientSkin conditioning Silicone
Dimethiconol
Antifoaming agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentSkin conditioningEmollientMoisturising Silicone
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Phenyl Trimethicone
Antifoaming agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentHair conditioningSkin conditioning Silicone
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Hexyl Cinnamal
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Butylphenyl Methylpropional
Perfuming
Higher-hazard ingredient.Read moreShow less
EWG 7 Perfuming Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

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