Midnight Brunette Colour Deepening Shampoo

John Frieda

Midnight Brunette Colour Deepening Shampoo

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About this product

The John Frieda Midnight Brunette Colour Deepening Shampoo is a misc. Our analysis of its 32 ingredients (16 low-risk) rates it Excellent (80/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
32
Low-risk
16
Fragrance
Contains fragrance
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 5/4
Good for dry skin
Glycol Distearate Betaine Cetyl Alcohol Propylene Glycol Lactic Acid
Caution for dry skin
Cetyl Alcohol Sodium Laureth Sulfate Sodium Hydroxide Sodium Lauryl Sulfate
Oily/Acne-Prone Skin No data
Sensitive Skin 0/13
Caution for sensitive skin
Glycine Cetyl Alcohol Sodium Chloride Propylene Glycol Sodium Benzoate Potassium Sorbate Lactic Acid Phenoxyethanol Benzyl Alcohol Limonene Methylisothiazolinone Hydroxycitronellal Malic Acid

Ingredients list

32 total
Lower hazard (1) Higher hazard (7)
All32 Fragrance11 Skin Conditioning10 Viscosity Controlling9 Preservative7 Viscosity Increasing Agent6 Foam Boosting6 Emulsifying5 Humectant5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3
Sodium Laureth Sulfate
(Cleansing, Emulsifying, Foaming, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
Sulfate
Sulfate
1
2
Sodium Lauryl Sulfate
(Cleansing, Denaturant, Emulsifying, Foaming, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
Sulfate
Sulfate
1
A
Glycol Distearate
(Opacifying, Viscosity Increasing Agent, Emollient, Emulsifying, Skin Conditioning, Viscosity Controlling)
Fungal Acne
Fungal Acne Trigger
1
A
Cetyl Alcohol
(Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
PARFUM
(Fragrance, Perfuming)
1
4
B
Cocamide MEA
(Foam Boosting, Viscosity Increasing Agent, Emulsifying, Emulsion Stabilising, Viscosity Controlling)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
4
B
Malic Acid
(Fragrance, Ph Adjuster, Buffering Agent)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Guar Hydroxypropyltrimonium Chloride
(Antistatic Agent, Hair Conditioning, Viscosity Increasing Agent, Film Forming, Skin Conditioning, Viscosity Controlling)
6
Acid Violet 43
(Cosmetic Colorant)
5
Acid Orange 7
(Cosmetic Colorant)
Acid Yellow 1
(Hair Dyeing)
1
A
Glycine
(Buffering Agent, Fragrance, Hair Conditioning, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Skin Conditioning)
oenothera biennis oil
(Skin Conditioning Emollient)
1
B
PPG-9
(Skin Conditioning)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
Theobroma Cacao Extract
(Skin Conditioning)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
6
B
Methylchloroisothiazolinone
(Preservative)
7
B
Methylisothiazolinone
(Preservative)
1
A
Potassium Benzoate
(Preservative)
3
A
Potassium Sorbate
(Fragrance, Preservative)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
7
Hydroxycitronellal
(Fragrance, Masking)
Allergens
Allergens
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens

My Ingredient Notes

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Key ingredients

AHA
Exfoliates skin for a brighter complexion.
Exfoliators
Removes dead skin cells to smoothe texture.

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
BrighteningRestores radiance to dull, tired skin.
Reduces IrritationEases discomfort and supports skin resilience.
Scar HealingImproves the look of marks and scars.
Dark SpotsFades dark spots for even skin tone.
Barrier RepairStrengthen and restore your skin's natural barrier.
Anti-AgingSoftens lines and helps skin look youthful.
Good For Oily SkinBalances oil and helps reduce shine.

Concerns

Contains paraben
Contains sulfate
Contains eu allergen
Not fungal acne (malassezia) safe
Methylisothiazolinone — higher EWG
Hydroxycitronellal — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cetyl Alcohol
Emulsion stabilising, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingFragranceOpacifyingEmulsifyingSurfactantFoam boostingViscosity increasing agentEmollientMaskingViscosity controlling
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Cocamide MEA
Foam boosting, Viscosity increasing agent
Low-to-moderate hazard.Read moreShow less
EWG 1–4 CIR B Foam boostingViscosity increasing agentEmulsifyingEmulsion stabilisingViscosity controlling
Malic Acid
Fragrance, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3–4 CIR B FragrancePh adjusterBuffering agent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Hydroxide
Denaturant, Ph adjuster
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B DenaturantPh adjusterBuffering agent
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Guar Hydroxypropyltrimonium Chloride
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningViscosity increasing agentFilm formingSkin conditioningViscosity controlling
Acid Yellow 1
Hair dyeing
Limited public safety data.Read moreShow less
EWG N/A Hair dyeing
Glycine
Buffering agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Buffering agentFragranceHair conditioningSkin-conditioning agent -miscellaneousAntistatic agentSkin conditioning
oenothera biennis oil
Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning emollient
PPG-9
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
+ 4 more — see the full ingredients list above
Sodium Laureth Sulfate
Cleansing, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 3 CleansingEmulsifyingFoamingSurfactant Bad for Oily SkinSulfate
Sodium Lauryl Sulfate
Cleansing, Denaturant
Potentially comedogenic - can block poresRead moreShow less
EWG 1–2 CleansingDenaturantEmulsifyingFoamingSurfactant Bad for Oily SkinSulfate
Glycol Distearate
Opacifying, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A OpacifyingViscosity increasing agentEmollientEmulsifyingSkin conditioningViscosity controlling Fungal-acne trigger
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Acid Violet 43
Cosmetic colorant
Moderate-hazard ingredient.Read moreShow less
EWG 6 Cosmetic colorant
Acid Orange 7
Cosmetic colorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 Cosmetic colorant
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Methylchloroisothiazolinone
Preservative
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR B Preservative
Methylisothiazolinone
Preservative
Higher-hazard ingredient.Read moreShow less
EWG 7 CIR B Preservative
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Hydroxycitronellal
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMasking Allergens
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid, Malic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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