Thickening Shampoo

Keeps

Where to buy Possibly in stock

About this product

The Keeps Thickening Shampoo is a emulsion. Our analysis of its 30 ingredients (24 low-risk) rates it Excellent (96/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
30
Low-risk
24
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/8
Good for dry skin
Argania Spinosa Kernel Oil Butylene Glycol Hydrolyzed Keratin Camellia Sinensis Leaf Extract
Caution for dry skin
Lauramine Oxide Sodium Laureth-13 Carboxylate PPG-26-Buteth-26 Camellia Sinensis Leaf Extract Sodium Laureth Sulfate PEG-150 Distearate PEG-40 Hydrogenated Castor Oil PEG-80 Sorbitan Laurate
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Camellia Sinensis Leaf Extract
Sensitive Skin 4/9
Good for sensitive skin
Spirulina Platensis Extract Apigenin Camellia Sinensis Leaf Extract Tocopheryl Acetate
Caution for sensitive skin
Lauramine Oxide Sodium Chloride Caffeine Butylene Glycol PPG-26-Buteth-26 Camellia Sinensis Leaf Extract PEG-40 Hydrogenated Castor Oil Phenoxyethanol PEG-80 Sorbitan Laurate

Ingredients list

30 total
Lower hazard (1) Higher hazard (5)
All30 Skin Conditioning24 Hair Conditioning11 Fragrance9 Surfactant6 Emulsifying6 Viscosity Controlling6 Foam Boosting5 Sufactant4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
5
B
PEG-80 Sorbitan Laurate
(Fragrance, Sufactant, Surfactant, Emulsifying)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
3
Sodium Laureth Sulfate
(Cleansing, Emulsifying, Foaming, Surfactant)
Bad for Oily Skin
Bad for Oily Skin
Sulfate
Sulfate
1
A
Disodium Cocoamphodiacetate
(Hair Conditioning, Sufactant, Foam Boosting, Hydrotrope, Skin Conditioning)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
3
B
PEG-150 Distearate
(Emulsifying, Surfactant, Viscosity Controlling)
2
Sodium Laureth-13 Carboxylate
(Cleansing, Emulsifying, Foaming, Surfactant)
1
B
Lauramine Oxide
(Fragrance, Hair Conditioning, Sufactant, Surfactant Foam Booster, Hydrotrope, Antistatic Agent, Foam Boosting, Perfuming, Viscosity Controlling)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
PPG-26-Buteth-26
(Fragrance, Hair Conditioning, Skin Conditioning, Emulsifying, Surfactant)
3
B
PEG-40 Hydrogenated Castor Oil
(Fragrance, Emulsifying, Surfactant, Perfuming)
Fungal Acne
Fungal Acne Trigger
1
Apigenin
(Antioxidant, Hair Conditioning)
1
Oleanolic Acid
(Skin Conditioning)
1
Biotinoyl Tripeptide-1
(Hair Conditioning)
1
A
Argania Spinosa Kernel Oil
(Emollient, Skin Conditioning)
Fungal Acne
Fungal Acne Trigger
cocos nucifera oil
(Fragrance, Hair Conditioning, Perfuming, Skin Conditioning)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Biotin
(Hair Conditioning, Skin Conditioning, Antiseborrhoeic)
Quercus Serrata Extract
(Skin Conditioning)
1
Macrocystis Pyrifera Extract
(Viscosity Controlling)
2
A
Hydrolyzed Keratin
(Hair Conditioning, Nail Conditioning Agent, Skin Conditioning, Antistatic Agent, Film Forming, Humectant)
1
Spirulina Platensis Extract
(Skin Protecting)
1
Caffeine
(Fragrance, Skin Conditioning, Masking)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
Mentha Piperita Oil
(Fragrance, Perfuming, Refreshing, Tonic)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cocamidopropyl Betaine
Skin Conditioning
Disodium Cocoamphodiacetate
Skin Conditioning
Butylene Glycol
Skin Conditioning, Humectant
PPG-26-Buteth-26
Skin Conditioning
Apigenin
Antioxidant
Oleanolic Acid
Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Contains sulfate
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Disodium Cocoamphodiacetate
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSufactantFoam boostingHydrotropeSkin conditioning
Sodium Chloride
Bulking agent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 Bulking agentMaskingOral care agentViscosity controlling
PEG-150 Distearate
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactantViscosity controlling
Sodium Laureth-13 Carboxylate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 2 CleansingEmulsifyingFoamingSurfactant
Lauramine Oxide
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceHair conditioningSufactantSurfactant -foam boosterHydrotropeAntistatic agentFoam boostingPerfumingViscosity controlling
PPG-26-Buteth-26
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A FragranceHair conditioningSkin conditioningEmulsifyingSurfactant
Apigenin
Antioxidant, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantHair conditioning
Oleanolic Acid
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Biotinoyl Tripeptide-1
Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioning
cocos nucifera oil
Fragrance, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceHair conditioningPerfumingSkin conditioning
Biotin
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntiseborrhoeic
Quercus Serrata Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Macrocystis Pyrifera Extract
Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 Viscosity controlling
+ 6 more — see the full ingredients list above
PEG-80 Sorbitan Laurate
Fragrance, Sufactant
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR B FragranceSufactantSurfactantEmulsifying
Sodium Laureth Sulfate
Cleansing, Emulsifying
Potentially comedogenic - can block poresRead moreShow less
EWG 3 CleansingEmulsifyingFoamingSurfactant Bad for Oily SkinSulfate
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
PEG-40 Hydrogenated Castor Oil
Fragrance, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceEmulsifyingSurfactantPerfuming Fungal-acne trigger
Argania Spinosa Kernel Oil
Emollient, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientSkin conditioning Fungal-acne trigger
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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