Power Glow Activated Serum

Kitschy Beauty

Where to buy Possibly in stock

About this product

The Kitschy Beauty Power Glow Activated Serum is a serums, essence, ampoule. Our analysis of its 31 ingredients (23 low-risk) rates it Excellent (94/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
31
Low-risk
23
Fragrance
Fragrance-free
Origin
Indonesia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 6/3
Good for dry skin
Butylene Glycol Sodium Hyaluronate Glycerin Propylene Glycol Hydrolyzed Corn Starch Camellia Sinensis Leaf Extract
Caution for dry skin
Rosa Canina Flower Extract Glycerin Camellia Sinensis Leaf Extract
Oily/Acne-Prone Skin 2/0
Good for oily/acne-prone skin
Rosa Canina Flower Extract Camellia Sinensis Leaf Extract
Sensitive Skin 5/11
Good for sensitive skin
Glycerin Sodium Nitrate Camellia Sinensis Leaf Extract Allantoin Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Butylene Glycol Glycerin Propylene Glycol Citric Acid Tromethamine Camellia Sinensis Leaf Extract Sodium Benzoate Potassium Sorbate Methylparaben Phenoxyethanol Glyoxal

Ingredients list

31 total
Lower hazard (1) Higher hazard (10)
All31 Skin Conditioning19 Fragrance9 Humectant8 Solvent7 Viscosity Controlling6 Masking5 Preservative4 Skin Protecting4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
Rosa Canina Flower Extract
(Astringent)
3
B
Propylene Glycol
(Fragrance, Humectant, Skin Conditioningagent Miscellaneous, Solvent, Viscosity Decreasing Agent, Skin Conditioning, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
A
1,2-Hexanediol
(Solvent)
1
Phytic Acid
(Chelating Agent, Oral Care Agent)
Prunus Persica Fruit Extract
(Abrasive, Bulking, Moisturising, Skin Conditioning)
Phragmites Karka Extract
(Skin Conditioning)
1
Poria Cocos Extract
(Skin Conditioning)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
Beta Vulgaris Root Extract
(Skin Conditioning)
1
A
Hydrolyzed Corn Starch
(Binding, Humectant, Skin Conditioning, Viscosity Controlling)
Decapeptide-12
(Bleaching, Skin Conditioning)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
2
A
Tromethamine
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
Sodium Nitrate
(Oral Care Agent, Soothing)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
4
A
Methylparaben
(Fragrance, Preservative)
Paraben
Paraben
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
3
A
Potassium Sorbate
(Fragrance, Preservative)
10
B
Glyoxal
(Antimicrobial)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

AHA
Exfoliates skin for a brighter complexion.
Niacinamide
Strengthens, smooths, and brightens skin.
Hyaluronic Acid
Hydrates by attracting and holding water.
Peptides
Supports skin hydration and improves firmness.
Antioxidants
Shields skin from free radical damage.
Exfoliators
Removes dead skin cells to smoothe texture.
Show all 6 key ingredients

Benefits

HydratingBoosts hydration and relieves dry, tight skin.
Barrier RepairStrengthen and restore your skin's natural barrier.
Redness ReducingSoothes visible redness and calms irritation.
Anti-AgingSoftens lines and helps skin look youthful.
Reduces IrritationEases discomfort and supports skin resilience.
BrighteningRestores radiance to dull, tired skin.
Scar HealingImproves the look of marks and scars.
Good For Oily SkinBalances oil and helps reduce shine.

Concerns

Contains paraben
Not fungal acne (malassezia) safe
Glyoxal — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Rosa Canina Flower Extract
Astringent
Low-hazard ingredient.Read moreShow less
EWG 1 Astringent
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Phytic Acid
Chelating agent, Oral care agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agentOral care agent
Prunus Persica Fruit Extract
Abrasive, Bulking
Limited public safety data.Read moreShow less
EWG N/A AbrasiveBulkingMoisturisingSkin conditioning
Phragmites Karka Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Poria Cocos Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Beta Vulgaris Root Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydrolyzed Corn Starch
Binding, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A BindingHumectantSkin conditioningViscosity controlling
Decapeptide-12
Bleaching, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A BleachingSkin conditioning
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
+ 5 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Propylene Glycol
Fragrance, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B FragranceHumectantSkin-conditioningagent - miscellaneousSolventViscosity decreasing agentSkin conditioningViscosity controlling Good for Dry Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Methylparaben
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Glyoxal
Antimicrobial
Higher-hazard ingredient.Read moreShow less
EWG 10 CIR B Antimicrobial

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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