Keep It Fluffy

LUSH

Where to buy Possibly in stock

About this product

The LUSH Keep It Fluffy is a misc. Our analysis of its 24 ingredients (10 low-risk) rates it Excellent (80/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
24
Low-risk
10
Fragrance
Contains fragrance
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 2/2
Good for dry skin
Saccharide Hydrolysate Sucrose
Caution for dry skin
Sodium Coco-Sulfate Xanthan Gum
Oily/Acne-Prone Skin No data
Sensitive Skin 3/9
Good for sensitive skin
Vanilla Planifolia Fruit Extract Sucrose Gelidium Cartilagineum Extract
Caution for sensitive skin
Cananga Odorata Flower Oil Linalool Citronellol Alpha-Isomethyl Ionone Benzyl Benzoate Citral Geraniol Hydroxycitronellal Cymbopogon Flexuosus Leaf Oil

Ingredients list

24 total
Lower hazard (1) Higher hazard (7)
All24 Skin Conditioning9 Masking8 Fragrance8 Perfuming4 Skin Protecting3 Emulsion Stabilising2 Viscosity Controlling2 Solvent2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
A
Sucrose
(Flavoring Agent, Humectant, Skin Conditioning, Soothing)
1
Gelidium Cartilagineum Extract
(Skin Protecting)
1
Saccharide Hydrolysate
(Humectant)
1
A
Sodium Coco-Sulfate
(Cleansing, Emulsifying, Surfactant)
1
Althaea Officinalis Root Extract
(Skin Conditioning)
PARFUM
(Fragrance, Perfuming)
Zea Mays Starch
(Abrasive, Absorbent, Anticaking, Skin Protecting, Viscosity Controlling)
Cicer Arietinum Seed Extract
(Hair Conditioning, Skin Conditioning)
Jasminum Grandiflorum Flower Extract
(Fragrance, Perfuming)
Cymbopogon Flexuosus Leaf Oil
(Masking)
3
Cananga Odorata Flower Oil
(Masking, Perfuming)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Vanilla Planifolia Fruit Extract
(Skin Conditioning, Skin Protecting, Smoothing)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Prunus Amygdalus Dulcis Oil
(Skin Conditioning)
Potassium Bitartrate
(Buffering)
1
Water
(Solvent)
5
Alpha-Isomethyl Ionone
(Perfuming, Skin Conditioning)
Allergens
Allergens
6
A
Benzyl Benzoate
(Fragrance, Solvent, Antimicrobial, Masking)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens
7
Hydroxycitronellal
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
2
CI 17200
(Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Sucrose
Humectant, Skin Conditioning
Gelidium Cartilagineum Extract
Skin Protecting
Saccharide Hydrolysate
Humectant
Althaea Officinalis Root Extract
Skin Conditioning
Zea Mays Starch
Skin Protecting
Cicer Arietinum Seed Extract
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe

Concerns

Contains eu allergen
Citral — higher EWG
Geraniol — higher EWG
Hydroxycitronellal — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Sucrose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantSkin conditioningSoothing
Gelidium Cartilagineum Extract
Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin protecting
Saccharide Hydrolysate
Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Humectant
Sodium Coco-Sulfate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A CleansingEmulsifyingSurfactant
Althaea Officinalis Root Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Zea Mays Starch
Abrasive, Absorbent
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAbsorbentAnticakingSkin protectingViscosity controlling
Cicer Arietinum Seed Extract
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioning
Jasminum Grandiflorum Flower Extract
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Cymbopogon Flexuosus Leaf Oil
Masking
Limited public safety data.Read moreShow less
EWG N/A Masking
Vanilla Planifolia Fruit Extract
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningSkin protectingSmoothing
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Prunus Amygdalus Dulcis Oil
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Potassium Bitartrate
Buffering
Limited public safety data.Read moreShow less
EWG N/A Buffering
Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
+ 1 more — see the full ingredients list above
Cananga Odorata Flower Oil
Masking, Perfuming
Strong essential oil which can irritate skinRead moreShow less
EWG 3 MaskingPerfuming Bad for Sensitive Skin
Alpha-Isomethyl Ionone
Perfuming, Skin conditioning
Moderate-hazard ingredient.Read moreShow less
EWG 5 PerfumingSkin conditioning Allergens
Benzyl Benzoate
Fragrance, Solvent
Moderate-hazard ingredient.Read moreShow less
EWG 6 CIR A FragranceSolventAntimicrobialMasking Allergens
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens
Hydroxycitronellal
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMasking Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

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