Regenerating Retinol Serum

Luv it!

Where to buy Possibly in stock

About this product

The Luv it! Regenerating Retinol Serum is a serums, essence, ampoule. Our analysis of its 52 ingredients (41 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
52
Low-risk
41
Fragrance
Fragrance-free
Origin
Türkiye

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 19/4
Good for dry skin
Glucose Anhydroxylitol Betaine Sodium Acetylated Hyaluronate Squalane Isononyl Isononanoate Xylitol Xylitylglucoside Caprylic/Capric Triglyceride Sodium Hyaluronate Glycerin Fructose Hydroxypropyltrimonium Hyaluronate Hydrolyzed Hyaluronic Acid Hyaluronic Acid Zinc PCA Lecithin Dimethylaminoethanol Tartrate Hydrolyzed Soy Protein
Caution for dry skin
Glycerin Polyglyceryl-10 Myristate Polysorbate 20 Lecithin
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Retinol
Sensitive Skin 7/10
Good for sensitive skin
Melatonin Ubiquinone Calcium Ascorbate Glycerin Haematococcus Pluvialis Extract Thioctic Acid Allantoin
Caution for sensitive skin
Juniperus Virginiana Oil Caprylic/Capric Triglyceride Glycerin Taurine Hydroxypropyl Cyclodextrin Cupressus Sempervirens Oil Arnica Montana Flower Extract Abies Sibirica Oil Phenoxyethanol Retinol

Ingredients list

52 total
Lower hazard (1) Higher hazard (9)
All52 Skin Conditioning50 Humectant19 Hair Conditioning9 Antioxidant6 Masking6 Antistatic Agent6 Emollient5 Perfuming5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
3
Zinc PCA
(Skin Conditioning, Humectant)
Zingiber Officinale Root Oil
(Fragrance, Perfuming, Skin Conditioning, Tonic)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
PERSEA GRATISSIMA OIL
(Skin Conditioning)
persea gratissima fruit extract
(Moisturising, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
A
Hydrolyzed Soy Protein
(Antistatic Agent, Hair Conditioning, Humectant, Skin Conditioning)
1
B
Centella Asiatica Leaf Extract
(Skin Conditioning)
2
Arnica Montana Flower Extract
(Masking, Perfuming, Skin Conditioning)
1
Haematococcus Pluvialis Extract
(Antioxidant)
1
A
Fructose
(Flavoring Agent, Humectant)
1
A
Glucose
(Flavoring Agent, Humectant, Skin Conditioning Agent Miscellaneous)
1
Pongamia Glabra Seed Oil
(Hair Conditioning, Skin Conditioning)
2
Cupressus Sempervirens Oil
(Masking)
1
Juniperus Virginiana Oil
(Masking, Tonic)
3
Abies Sibirica Oil
(Masking, Perfuming, Tonic)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Beta-Glucan
(Bulking Agent, Skin Conditioning)
1
Taurine
(Fragrance, Buffering Agent)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
3
Zinc Gluconate
(Cosmetic Biocide, Skin Conditioning, Deodorant)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Hydroxypropyl Cyclodextrin
(Chelating Agent, Emulsion Stabilising, Masking, Skin Conditioning)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
1
Sodium Acetylated Hyaluronate
(Humectant)
PEG-9 Diglycidyl Ether/Sodium Hyaluronate Crosspolymer
(Skin Conditioning)
1
Hydroxypropyltrimonium Hyaluronate
(Film Forming, Humectant)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
1
Potassium Hyaluronate
(Skin Conditioning)
3
B
Polysorbate 20
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
Ethyl Lauroyl Arginate HCl
(Hair Conditioning, Skin Conditioning)
1
Polyglyceryl-10 Myristate
(Skin Conditioning, Emulsifying, Surfactant)
1
Xylitylglucoside
(Humectant, Skin Conditioning)
1
Anhydroxylitol
(Humectant, Skin Conditioning)
1
Xylitol
(Flavoring Agent, Humectant, Skin Conditioning)
1
Melatonin
(Antioxidant)
1
Ubiquinone
(Antioxidant, Skin Conditioning)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Calcium Ascorbate
(Antioxidant, Skin Conditioning)
Nicotinamide Adenine Dinucleotide
(Skin Conditioning)
1
B
Isononyl Isononanoate
(Skin Conditioning, Emollient, Antistatic Agent)
2
Thioctic Acid
(Antioxidant)
Dimethylaminoethanol Tartrate
(Emollient)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Caprylic/Capric Triglyceride
Emollient, Skin Conditioning
Sodium Hyaluronate
Skin Conditioning, Humectant
Lecithin
Skin Conditioning, Emollient
Zinc PCA
Skin Conditioning, Humectant
Zingiber Officinale Root Oil
Skin Conditioning

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains paraben
Not fungal acne (malassezia) safe
Retinol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Zinc PCA
Skin conditioning, Humectant
Low-to-moderate hazard.Read moreShow less
EWG 3 Skin conditioningHumectant
Zingiber Officinale Root Oil
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfumingSkin conditioningTonic
PERSEA GRATISSIMA OIL
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
persea gratissima fruit extract
Moisturising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A MoisturisingSkin conditioningSkin conditioning emollientSmoothingSoothing
Hydrolyzed Soy Protein
Antistatic agent, Hair conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR A Antistatic agentHair conditioningHumectantSkin conditioning
Centella Asiatica Leaf Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioning
Arnica Montana Flower Extract
Masking, Perfuming
Low-hazard ingredient.Read moreShow less
EWG 2 MaskingPerfumingSkin conditioning
Haematococcus Pluvialis Extract
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Fructose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectant
Glucose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantSkin-conditioning agent- miscellaneous
Pongamia Glabra Seed Oil
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
+ 30 more — see the full ingredients list above
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Polysorbate 20
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Calcium Ascorbate

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide, Nicotinamide Adenine Dinucleotide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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