Fake It Natural Look Self Tan Milk

Madara

Fake It Natural Look Self Tan Milk

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About this product

The Madara Fake It Natural Look Self Tan Milk is a misc. Our analysis of its 37 ingredients (21 low-risk) rates it Excellent (87/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
37
Low-risk
21
Fragrance
Contains fragrance
Origin
Latvia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 10/6
Good for dry skin
Glyceryl Stearate Citrate Dicaprylyl Carbonate Betaine Cetearyl Alcohol Caprylic/Capric Triglyceride Sodium PCA Sodium Hyaluronate Glycerin Palmitic Acid Lactic Acid
Caution for dry skin
Alchemilla Vulgaris Extract Cellulose Stearic Acid Xanthan Gum Glycerin Palmitic Acid
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Alchemilla Vulgaris Extract
Sensitive Skin 2/14
Good for sensitive skin
Ascorbyl Palmitate Glycerin
Caution for sensitive skin
Stearic Acid Ascorbyl Palmitate Caprylic/Capric Triglyceride Glycerin Palmitic Acid Sodium Benzoate Potassium Sorbate Lactic Acid Linalool Benzyl Alcohol Citronellol Limonene Citral Geraniol

Ingredients list

37 total
Lower hazard (1) Higher hazard (7)
All37 Skin Conditioning19 Fragrance14 Masking9 Humectant8 Viscosity Controlling6 Opacifying5 Emulsion Stabilising5 Emollient5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
4
Dihydroxyacetone
(Cosmetic Colorant, Skin Conditioning, Reducing, Tanning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
SIMMONDSIA CHINENSIS SEED OIL
(Hair Conditioning, Skin Conditioning, Skin Conditioning Emollient)
1
B
Glyceryl Stearate Citrate
(Skin Conditioning, Emollient, Emulsifying)
Fungal Acne
Fungal Acne Trigger
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
Dicaprylyl Carbonate
(Skin Conditioning, Emollient)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
Erythrulose
(Cosmetic Colorant, Tanning)
2
Mica
(Cosmetic Colorant, Opacifying)
AROMA
(Flavouring)
PARFUM
(Fragrance, Perfuming)
CI 77891
(Colorant)
1
Alchemilla Vulgaris Extract
(Astringent, Skin Conditioning)
Trifolium Pratense Flower Extract
(Astringent, Fragrance)
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
Butyrospermum Parkii Butter
(Skin Conditioning, Viscosity Controlling)
1
A
Cellulose
(Absorbent, Bulking Agent, Slip Modifier, Opacifying, Viscosity Controlling)
1
A
Palmitic Acid
(Fragrance, Opacifying, Sufactant, Surfactant Emulsifying Agentsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Palmitic Acid., Emollient)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
Rubus Idaeus Seed Oil
(Skin Conditioning Emollient)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
1
Sodium Phytate
(Chelating Agent, Oral Care Agent)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
2
A
Tin Oxide
(Abrasive, Bulking Agent, Opacifying, Viscosity Controlling)
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
7
Citral
(Flavoring Agent, Fragrance, Masking)
Allergens
Allergens
5
Citronellol
(Fragrance, Masking)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
7
Geraniol
(Fragrance, Masking, Tonic)
Allergens
Allergens

My Ingredient Notes

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Key ingredients

Dihydroxyacetone
Skin Conditioning
Glycerin
Humectant, Skin Protecting
SIMMONDSIA CHINENSIS SEED OIL
Skin Conditioning
Glyceryl Stearate Citrate
Skin Conditioning, Emollient
Caprylic/Capric Triglyceride
Emollient, Skin Conditioning
Dicaprylyl Carbonate
Skin Conditioning, Emollient

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
Citral — higher EWG
Geraniol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Dihydroxyacetone
Cosmetic colorant, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 1–4 Cosmetic colorantSkin conditioningReducingTanning
SIMMONDSIA CHINENSIS SEED OIL
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSkin conditioning emollient
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
Dicaprylyl Carbonate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningEmollient
Betaine
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioningViscosity controlling
Cetearyl Alcohol
Emulsion stabilising, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingOpacifyingFoam boostingViscosity increasingagent - aqueousViscosity increasing agentEmollientEmulsifyingViscosity controlling
Erythrulose
Cosmetic colorant, Tanning
Low-hazard ingredient.Read moreShow less
EWG 1 Cosmetic colorantTanning
Mica
Cosmetic colorant, Opacifying
Low-hazard ingredient.Read moreShow less
EWG 2 Cosmetic colorantOpacifying
AROMA
Flavouring
Limited public safety data.Read moreShow less
EWG N/A Flavouring
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
CI 77891
Colorant
Limited public safety data.Read moreShow less
EWG N/A Colorant
Alchemilla Vulgaris Extract
Astringent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentSkin conditioning
Trifolium Pratense Flower Extract
Astringent, Fragrance
Limited public safety data.Read moreShow less
EWG N/A AstringentFragrance
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
+ 8 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Glyceryl Stearate Citrate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollientEmulsifying Fungal-acne trigger
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Palmitic Acid
Fragrance, Opacifying
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceOpacifyingSufactantSurfactant -emulsifying agentsurfactant-cleansing agent is included as a function for the soap form of palmitic acid.Emollient Bad for Oily SkinFungal-acne trigger
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Limonene
Deodorant, Perfuming
Moderate-hazard ingredient.Read moreShow less
EWG 6 DeodorantPerfumingSolvent Allergens
Citral
Flavoring agent, Fragrance
Higher-hazard ingredient.Read moreShow less
EWG 7 Flavoring agentFragranceMasking Allergens
Citronellol
Fragrance, Masking
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceMasking Allergens
Linalool
Fragrance, Deodorant
Moderate-hazard ingredient.Read moreShow less
EWG 5 FragranceDeodorantMasking Allergens
Geraniol
Fragrance, Masking
Higher-hazard ingredient.Read moreShow less
EWG 7 FragranceMaskingTonic Allergens

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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