.30 Retinol Serum

Makeup Artist's Choice

Where to buy Possibly in stock

About this product

The Makeup Artist's Choice .30 Retinol Serum is a serums, essence, ampoule. Our analysis of its 8 ingredients (5 low-risk) rates it Great (75/100). Based on its ingredients, it looks well-suited to oily / acne-prone and dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
8
Low-risk
5
Fragrance
Fragrance-free
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/2
Good for dry skin
Dimethiconol Ethylhexyl Cocoate Cyclomethicone Lecithin
Caution for dry skin
Phenol Lecithin
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Retinol
Sensitive Skin 0/2
Caution for sensitive skin
Phenol Retinol

Ingredients list

8 total
Lower hazard (1) Higher hazard (9)
All8 Skin Conditioning8 Emollient4 Antistatic Agent2 Preservative1 Oral Health Care Drug1 Fragrance1 Externalanalgesic1 Exfoliant1
EWG CIR Ingredient Name & Cosmetic Functions Notes
2
A
Cyclomethicone
(Antistatic Agent, Emollient, Hair Conditioning, Humectant, Solvent, Viscosity Controlling)
Silicone
Silicone
1
A
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising)
Silicone
Silicone
1
B
Ethylhexyl Cocoate
(Skin Conditioning, Emollient)
Fungal Acne
Fungal Acne Trigger
Glycine Soja Oil
(Perfuming, Skin Conditioning, Skin Conditioning Emollient)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
Glycolipids
(Skin Conditioning)
7
Phenol
(Antimicrobial Agent, Cosmetic Biocide, Denaturant, Deodorant, Exfoliant, Externalanalgesic, Fragrance, Oral Health Care Drug, Preservative)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cyclomethicone
Emollient, Humectant
Dimethiconol
Skin Conditioning, Emollient
Ethylhexyl Cocoate
Skin Conditioning, Emollient
Glycine Soja Oil
Skin Conditioning
Retinol
Skin Conditioning
Lecithin
Skin Conditioning, Emollient

Benefits

Good for dry skin
Good for oily/acne-prone skin

Concerns

Contains silicone
Not fungal acne (malassezia) safe
Retinol — higher EWG
Phenol — higher EWG
May not suit sensitive skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Glycine Soja Oil
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioningSkin conditioning emollient
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Glycolipids
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Cyclomethicone
Antistatic agent, Emollient
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Antistatic agentEmollientHair conditioningHumectantSolventViscosity controlling Silicone
Dimethiconol
Antifoaming agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentSkin conditioningEmollientMoisturising Silicone
Ethylhexyl Cocoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient Fungal-acne trigger
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Phenol
Antimicrobial agent, Cosmetic biocide
Higher-hazard ingredient.Read moreShow less
EWG 7 Antimicrobial agentCosmetic biocideDenaturantDeodorantExfoliantExternalanalgesicFragranceOral health care drugPreservative

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinol

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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