Advanced Brightening Face Serum

Mama’s Choice

Where to buy Possibly in stock

About this product

The Mama’s Choice Advanced Brightening Face Serum is a serums, essence, ampoule. Our analysis of its 26 ingredients (21 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to dry skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
26
Low-risk
21
Fragrance
Contains fragrance
Origin
Indonesia

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/1
Good for dry skin
Sodium Acetylated Hyaluronate Sodium Hyaluronate Crosspolymer Butylene Glycol Sodium Hyaluronate Glycerin Hydroxypropyltrimonium Hyaluronate Hydrolyzed Hyaluronic Acid Hyaluronic Acid
Caution for dry skin
Glycerin
Oily/Acne-Prone Skin No data
Sensitive Skin 2/3
Good for sensitive skin
Glycerin Allantoin
Caution for sensitive skin
Menthyl Lactate Butylene Glycol Glycerin

Ingredients list

26 total
Lower hazard (1) Higher hazard (2)
All26 Skin Conditioning22 Humectant9 Solvent5 Hair Conditioning5 Fragrance4 Viscosity Controlling3 Skin Protecting3 Film Forming2
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Ammonium Acryloyldimethyltaurate/Carboxyethyl Acrylate Crosspolymer
(Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Paeonia Albiflora Flower Extract
(Tonic)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
2
A
Chlorphenesin
(Cosmetic Biocide, Antimicrobial, Preservative)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
Menthyl Lactate
(Flavoring Agent, Fragrance, Masking, Refreshing)
1
A
Panthenol
(Antistatic Agent, Hair Conditioning, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
PARFUM
(Fragrance, Perfuming)
3-O-ETHYL ASCORBIC ACID
(Skin Conditioning)
Oryza sativa bran oil
(Skin Conditioning, Skin Conditioning Emollient)
1
A
1,2-Hexanediol
(Solvent)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
1
Hydroxypropyltrimonium Hyaluronate
(Film Forming, Humectant)
1
Hydrolyzed Hyaluronic Acid
(Hair Conditioning, Humectant, Skin Conditioning)
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
Potassium Hyaluronate
(Skin Conditioning)
1
Sodium Hyaluronate Crosspolymer
(Humectant, Skin Conditioning)
1
Sodium Acetylated Hyaluronate
(Humectant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Ethylhexylglycerin
Skin Conditioning
Allantoin
Skin Conditioning, Skin Protecting
Panthenol
Skin Conditioning

Benefits

Good for dry skin

Concerns

Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Ammonium Acryloyldimethyltaurate/Carboxyethyl Acrylate Crosspolymer
Viscosity controlling
Limited public safety data.Read moreShow less
EWG N/A Viscosity controlling
Paeonia Albiflora Flower Extract
Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Tonic
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Chlorphenesin
Cosmetic biocide, Antimicrobial
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A Cosmetic biocideAntimicrobialPreservative
Disodium EDTA
Chelating agent, Viscosity controlling
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Chelating agentViscosity controlling
Menthyl Lactate
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentFragranceMaskingRefreshing
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
3-O-ETHYL ASCORBIC ACID
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Oryza sativa bran oil
Skin conditioning, Skin conditioning emollient
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning emollient
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Ceramide NP
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
Hydroxypropyltrimonium Hyaluronate
Film forming, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Film formingHumectant
Hydrolyzed Hyaluronic Acid
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningHumectantSkin conditioning
+ 6 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Panthenol
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentHair conditioningSkin conditioning Good for Dry Skin
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning works well: Antioxidants like vitamin C pair well with daytime use under sunscreen.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

3-O-ETHYL ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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