Rice Serum

Midha

Where to buy Possibly in stock

About this product

The Midha Rice Serum is a emulsion. Our analysis of its 40 ingredients (26 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Emulsion
Ingredients
40
Low-risk
26
Fragrance
Fragrance-free
Origin
South Korea

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 7/4
Good for dry skin
Dipotassium Glycyrrhizate Betaine Cetearyl Alcohol Butylene Glycol Glycerin Cholesterol Sodium Polyacrylate
Caution for dry skin
Stearic Acid Glycerin Hydrogenated Lecithin Sodium Polyacrylate
Oily/Acne-Prone Skin No data
Sensitive Skin 3/4
Good for sensitive skin
Glycerin Wine Extract Allantoin
Caution for sensitive skin
Stearic Acid Arginine Butylene Glycol Glycerin

Ingredients list

40 total
Lower hazard (1) Higher hazard (3)
All40 Skin Conditioning40 Hair Conditioning12 Emulsion Stabilising7 Viscosity Controlling7 Humectant6 Fragrance5 Solvent5 Emulsifying4
EWG CIR Ingredient Name & Cosmetic Functions Notes
Oryza Sativa Bran Water
(Fragrance, Perfuming)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
1,2-Hexanediol
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Oryza sativa extract
(Abrasive, Absorbent, Bulking, Hair Conditioning, Skin Conditioning)
Embryo Extract
(Moisturising, Skin Conditioning)
Heptasodium Hexacarboxymethyl Dipeptide-12
(Skin Conditioning)
Rice Sh-Oligopeptide-1
(Skin Conditioning)
1
Avena Strigosa Seed Extract
(Skin Conditioning)
1
Hordeum Vulgare Seed Extract
(Skin Conditioning)
Glycine Soja Seed Extract
(Skin Conditioning)
Sesamum Indicum Seed Extract
(Hair Conditioning, Skin Conditioning, Smoothing, Soothing)
Rheum Officinale Stem Extract
(Skin Conditioning)
Carya Ovata Bark Extract
(Skin Conditioning)
1
Wine Extract
(Antioxidant)
Pisum Sativum Extract
(Skin Conditioning, Skin Protecting)
1
Coccinia Indica Fruit Extract
(Skin Conditioning)
1
Morinda Citrifolia Fruit Extract
(Skin Conditioning)
1
B
Betaine
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning, Viscosity Controlling)
1
A
Allantoin
(Skin Conditioning, Skin Protecting, Soothing)
Good for Oily Skin
Good for Oily Skin
Good for Sensitive Skin
Good for Sensitive Skin
1
Ceramide NP
(Hair Conditioning, Skin Conditioning)
Ceramide NS
(Hair Conditioning, Skin Conditioning)
Ceramide AP
(Hair Conditioning, Skin Conditioning)
Ceramide AS
(Hair Conditioning, Skin Conditioning)
Ceramide EOP
(Hair Conditioning, Skin Conditioning)
1
Phytosphingosine
(Hair Conditioning, Skin Conditioning)
1
A
Cholesterol
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Emollient, Emulsifying, Stabilising, Viscosity Controlling)
1
Adenosine
(Skin Conditioning)
1
A
Dipotassium Glycyrrhizate
(Flavoring Agent, Skin Conditioning, Humectant)
1
Water
(Solvent)
3
B
Sodium Polyacrylate
(Absorbent, Emulsion Stabilising, Film Forming, Hair Fixing, Skin Conditioning Agent Emollient, Viscosity Controlling Agent, Viscosity Increasing Agent, Binding, Skin Conditioning)
1
A
Disodium EDTA
(Chelating Agent, Viscosity Controlling)
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Cetearyl Alcohol
(Emulsion Stabilising, Opacifying, Foam Boosting, Viscosity Increasingagent Aqueous, Viscosity Increasing Agent, Emollient, Emulsifying, Viscosity Controlling)
1
A
Stearic Acid
(Fragrance, Sufactant, Emulsifying, Surfactantsurfactant Cleansing Agent Is Included As A Function For The Soap Form Of Stearic Acid., Emulsion Stabilising, Masking, Refatting)
Bad for Oily Skin
Bad for Oily Skin
Fungal Acne
Fungal Acne Trigger
2
A
Hydrogenated Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Suspending Agent Nonsurfactant)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
A
Arginine
(Fragrance, Hair Conditioning, Skin Conditioning, Antistatic Agent, Masking)

My Ingredient Notes

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Key ingredients

Glycerin
Humectant, Skin Protecting
Butylene Glycol
Skin Conditioning, Humectant
Niacinamide
Skin Conditioning
Oryza sativa extract
Skin Conditioning
Embryo Extract
Moisturising, Skin Conditioning
Heptasodium Hexacarboxymethyl Dipeptide-12
Skin Conditioning

Benefits

Good for dry skin

Concerns

Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Oryza Sativa Bran Water
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
1,2-Hexanediol
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Oryza sativa extract
Abrasive, Absorbent
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAbsorbentBulkingHair conditioningSkin conditioning
Embryo Extract
Moisturising, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A MoisturisingSkin conditioning
Heptasodium Hexacarboxymethyl Dipeptide-12
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Rice Sh-Oligopeptide-1
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Avena Strigosa Seed Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Hordeum Vulgare Seed Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Glycine Soja Seed Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Sesamum Indicum Seed Extract
Hair conditioning, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Hair conditioningSkin conditioningSmoothingSoothing
Rheum Officinale Stem Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Carya Ovata Bark Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Wine Extract
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
+ 21 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Allantoin
Skin conditioning, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSkin protectingSoothing Good for Oily SkinGood for Sensitive Skin
Stearic Acid
Fragrance, Sufactant
Potentially comedogenic - can block poresRead moreShow less
EWG 1 CIR A FragranceSufactantEmulsifyingSurfactantsurfactant-cleansing agent is included as a function for the soap form of stearic acid.Emulsion stabilisingMaskingRefatting Bad for Oily SkinFungal-acne trigger

How to use

How to use

  • 1 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Officially notified as a cosmetic in Malaysia (NPRA). Government registration record.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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