Niacinamide 5% Face Serum

Minimalist

Where to buy Possibly in stock

About this product

The Minimalist Niacinamide 5% Face Serum is a serums, essence, ampoule. Our analysis of its 15 ingredients (13 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
15
Low-risk
13
Fragrance
Fragrance-free
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe Minimal Ingredients

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 3/2
Good for dry skin
Ethoxydiglycol Sodium Hyaluronate Lecithin
Caution for dry skin
Xanthan Gum Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 0/2
Caution for sensitive skin
Ethoxydiglycol Phenoxyethanol

Ingredients list

15 total
Lower hazard (1) Higher hazard (4)
All15 Skin Conditioning14 Emulsion Stabilising6 Viscosity Controlling5 Solvent4 Film Forming4 Viscosity Increasing Agent3 Binding Agent3 Binding3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
Bifida Ferment Lysate
(Skin Conditioning)
Avena sativa Kernel Extract
(Abrasive, Antioxidant, Skin Conditioning, Skin Conditioning Emollient)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Ethoxydiglycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Humectant, Perfuming)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
A
Ethylhexylglycerin
(Deodorant, Skin Conditioning)
1
A
Hydroxyethylcellulose
(Binding Agent, Emulsion Stabilising, Film Forming, Viscosity Increasing Agent, Binding, Stabilising, Viscosity Controlling)
1
A
Pullulan
(Binding Agent, Film Forming, Binding)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
A
Sclerotium Gum
(Emulsion Stabilising, Skin Conditioning, Viscosity Increasing Agent, Viscosity Controlling)
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Bifida Ferment Lysate
Skin Conditioning
Avena sativa Kernel Extract
Antioxidant, Skin Conditioning
Niacinamide
Skin Conditioning
Ethoxydiglycol
Humectant
Sodium Hyaluronate
Skin Conditioning, Humectant
Ethylhexylglycerin
Skin Conditioning

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin

Concerns

Contains paraben
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Bifida Ferment Lysate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Avena sativa Kernel Extract
Abrasive, Antioxidant
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAntioxidantSkin conditioningSkin conditioning emollient
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Ethoxydiglycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentHumectantPerfuming
Ethylhexylglycerin
Deodorant, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A DeodorantSkin conditioning
Hydroxyethylcellulose
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingFilm formingViscosity increasing agentBindingStabilisingViscosity controlling
Pullulan
Binding agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentFilm formingBinding
Xanthan Gum
Binding agent, Emulsion stabilising
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Binding agentEmulsion stabilisingSkin conditioningSurfactant -emulsifying agentViscosity increasing agentBindingGel formingViscosity controlling
Sclerotium Gum
Emulsion stabilising, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Emulsion stabilisingSkin conditioningViscosity increasing agentViscosity controlling
Lecithin
Skin conditioning, Emulsifying
Low-to-moderate hazard.Read moreShow less
EWG 2–3 Skin conditioningEmulsifyingSurfactantAntistatic agentEmollient
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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