Murad Firm and Tone Serum

Murad

Where to buy Possibly in stock

About this product

The Murad Firm and Tone Serum is a serums, essence, ampoule. Our analysis of its 52 ingredients (37 low-risk) rates it Excellent (81/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
52
Low-risk
37
Fragrance
Contains fragrance
Origin
United States

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 11/12
Good for dry skin
Dimethiconol Ethoxydiglycol Caprylic/Capric Triglyceride Butylene Glycol Sodium PCA Glycerin Mentha Piperita (Peppermint) Leaf Extract PPG-2 Isoceteth-20 Acetate Cyclopentasiloxane Lactic Acid Lecithin
Caution for dry skin
Microcrystalline Cellulose Maltodextrin Centella Asiatica Extract Punica Granatum Extract Lycium Barbarum Fruit Extract Xanthan Gum Glycerin Salicylic Acid PPG-2 Isoceteth-20 Acetate Menthol Alcohol Denat. Lecithin
Oily/Acne-Prone Skin 5/1
Good for oily/acne-prone skin
Punica Granatum Extract Lycium Barbarum Fruit Extract Salicylic Acid Alcohol Denat. Retinol
Caution for oily/acne-prone skin
Mentha Piperita (Peppermint) Leaf Extract
Sensitive Skin 5/24
Good for sensitive skin
Centella Asiatica Extract Ascorbyl Palmitate Glycerin Tocopheryl Acetate Menthol
Caution for sensitive skin
Punica Granatum Extract Ascorbyl Palmitate Ethoxydiglycol Caffeine Caprylic/Capric Triglyceride Butylene Glycol Glycerin Salicylic Acid Mentha Piperita (Peppermint) Leaf Extract Retinyl Palmitate (Vitamin A) Menthol Lactic Acid Methylparaben Alcohol Denat. Ethylparaben Phenoxyethanol Linalool Benzyl Alcohol Limonene Butylparaben Isobutylparaben Propylparaben Fragrance Retinol

Ingredients list

52 total
Lower hazard (1) Higher hazard (9)
All52 Skin Conditioning44 Fragrance15 Masking13 Solvent10 Hair Conditioning9 Preservative8 Emulsion Stabilising8 Viscosity Controlling7
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
Alcohol Denat.
(Antifoaming Agent, Antimicrobial, Astringent, Masking, Solvent, Viscosity Controlling)
Bad for Dry Skin
Bad for Dry Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Perfluorononylethyl Stearyl Dimethicone
(Film Forming, Skin Conditioning)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
PPG-2 Isoceteth-20 Acetate
(Skin Conditioning, Emollient, Emulsifying, Surfactant)
3
A
Cyclopentasiloxane
(Hair Conditioning, Skin Conditioning, Emollient, Solvent)
Silicone
Silicone
1
Dimethyl Isosorbide
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Ethoxydiglycol
(Fragrance, Solvent, Viscosity Decreasing Agent, Humectant, Perfuming)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
B
Sodium PCA
(Hair Conditioning, Humectant, Antistatic Agent, Skin Conditioning)
Good for Dry Skin
Good for Dry Skin
1
A
Dimethiconol
(Antifoaming Agent, Skin Conditioning, Emollient, Moisturising)
Silicone
Silicone
1
Punica Granatum Extract
(Astringent, Masking, Tonic)
1
A
Phospholipids
(Skin Conditioning)
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
9
Retinyl Palmitate (Vitamin A) Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Ascorbyl Palmitate
(Antioxidant, Masking)
Fungal Acne
Fungal Acne Trigger
1
Uncaria Tomentosa Extract
(Skin Conditioning)
1
Lycium Barbarum Fruit Extract
(Astringent, Hair Conditioning, Skin Conditioning)
1
Paullinia Cupana Seed Extract
(Skin Conditioning, Tonic)
1
Cysteic Acid
(Skin Conditioning)
1
B
Mentha Piperita (Peppermint) Leaf Extract
(Fragrance, Skin Conditioning, Skin Conditioning Agent Occlusive, Deodorant, Masking, Refreshing, Tonic)
1
Pantetheine Sulfonate
(Skin Conditioning)
1
B
Carnitine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
4
B
Lactic Acid
(Exfoliant, Fragrance, Humectant, Ph Adjuster, Skin Conditioning Agent Humectant, Skin Conditioning, Buffering Agent)
Bad for Sensitive Skin
Bad for Sensitive Skin
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
9
A
Retinol
(Skin Conditioning)
Bad for Sensitive Skin
Bad for Sensitive Skin
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
1
Caffeine
(Fragrance, Skin Conditioning, Masking)
1
Atelocollagen
(Hair Conditioning, Skin Conditioning)
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
Esculin
(Uv Absorber, Tonic)
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Menthol
(Denaturant, External Analgesic, Flavoring Agent, Fragrance, Oral Health Caredrug, Masking, Refreshing, Soothing)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
Bad for Dry Skin
Bad for Dry Skin
1
B
Capsicum Frutescens Fruit Extract
(Skin Conditioning)
1
A
Carbomer
(Emulsion Stabilising, Viscosity Increasing Agent, Gel Forming, Viscosity Controlling)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
(Emulsion Stabilising, Film Forming, Viscosity Controlling)
1
A
Maltodextrin
(Absorbent, Binding Agent, Emulsion Stabilising, Film Forming, Hair Conditioning, Skin Conditioning, Suspending Agent Nonsurfactant, Binding)
1
A
Microcrystalline Cellulose
(Abrasive, Absorbent, Anticaking Agent, Bulking Agent, Emulsion Stabilising, Slip Modifier, Viscosity Increasing Agent)
3
A
Aminomethyl Propanol
(Ph Adjuster, Buffering Agent)
1
Benzyl Nicotinate
(Skin Conditioning, Antistatic Agent)
1
Sodium Chondroitin Sulfate
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
4
A
Methylparaben
(Fragrance, Preservative)
Paraben
Paraben
7
A
Propylparaben
(Fragrance, Preservative, Perfuming)
Paraben
Paraben
4
A
Ethylparaben
(Fragrance, Preservative)
Paraben
Paraben
7
A
Butylparaben
(Fragrance, Preservative, Masking)
Paraben
Paraben
7
A
Isobutylparaben
(Preservative)
Paraben
Paraben
6
Limonene
(Deodorant, Perfuming, Solvent)
Allergens
Allergens
5
Linalool
(Fragrance, Deodorant, Masking)
Allergens
Allergens
8
Fragrance
(Deodorant, Masking, Perfuming)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Alcohol Denat.
Astringent
Perfluorononylethyl Stearyl Dimethicone
Skin Conditioning
Glycerin
Humectant, Skin Protecting
PPG-2 Isoceteth-20 Acetate
Skin Conditioning, Emollient
Cyclopentasiloxane
Skin Conditioning, Emollient
Ethoxydiglycol
Humectant

Benefits

Good for oily/acne-prone skin

Concerns

Contains paraben
Contains silicone
Contains eu allergen
Not fungal acne (malassezia) safe
Retinyl Palmitate (Vitamin A) — higher EWG
Retinol — higher EWG
Propylparaben — higher EWG
May not suit dry skin

EWG flags hazard, not real-world risk — ratings don't account for how much of an ingredient a product contains. Treat these as things to research, not verdicts. How we score →

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Perfluorononylethyl Stearyl Dimethicone
Film forming, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Film formingSkin conditioning
PPG-2 Isoceteth-20 Acetate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 2 Skin conditioningEmollientEmulsifyingSurfactant
Dimethyl Isosorbide
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Ethoxydiglycol
Fragrance, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSolventViscosity decreasing agentHumectantPerfuming
Punica Granatum Extract
Astringent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentMaskingTonic
Phospholipids
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioning
Uncaria Tomentosa Extract
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Lycium Barbarum Fruit Extract
Astringent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentHair conditioningSkin conditioning
Paullinia Cupana Seed Extract
Skin conditioning, Tonic
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioningTonic
Cysteic Acid
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Mentha Piperita (Peppermint) Leaf Extract
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B FragranceSkin conditioningSkin-conditioning agent -occlusiveDeodorantMaskingRefreshingTonic
Pantetheine Sulfonate
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Carnitine
Antistatic agent, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Caprylic/Capric Triglyceride
Emollient, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientMaskingPerfumingSkin conditioningSolvent
+ 14 more — see the full ingredients list above
Alcohol Denat.
Antifoaming agent, Antimicrobial
Causes moisture evaporation - prone to dry out skinRead moreShow less
EWG 4 Antifoaming agentAntimicrobialAstringentMaskingSolventViscosity controlling Bad for Dry SkinBad for Sensitive Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Cyclopentasiloxane
Hair conditioning, Skin conditioning
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A Hair conditioningSkin conditioningEmollientSolvent Silicone
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Sodium PCA
Hair conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Hair conditioningHumectantAntistatic agentSkin conditioning Good for Dry Skin
Dimethiconol
Antifoaming agent, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antifoaming agentSkin conditioningEmollientMoisturising Silicone
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin
Retinyl Palmitate (Vitamin A)
Other
Higher-hazard ingredient.Read moreShow less
EWG 9 Good for Dry SkinFungal-acne trigger
Ascorbyl Palmitate
Antioxidant, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A AntioxidantMasking Fungal-acne trigger
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Lactic Acid
Exfoliant, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B ExfoliantFragranceHumectantPh adjusterSkin-conditioning agent -humectantSkin conditioningBuffering agent Bad for Sensitive Skin
Retinol
Skin conditioning
Potentially a skin irritantRead moreShow less
EWG 9 CIR A Skin conditioning Bad for Sensitive Skin
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Menthol
Denaturant, External analgesic
Potentially a skin irritantRead moreShow less
EWG 1 DenaturantExternal analgesicFlavoring agentFragranceOral health caredrugMaskingRefreshingSoothing Good for Oily SkinBad for Sensitive SkinBad for Dry Skin
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
+ 8 more — see the full ingredients list above

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinyl Palmitate (Vitamin A), Retinol)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinyl Palmitate (Vitamin A), Retinol

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

Ascorbyl Palmitate

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

AHA (acid exfoliant) 5–10% (OTC)

OTC leave-on AHAs are usually 5–10%. The effect also depends on pH and free-acid value, not the percentage alone.

Lactic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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