Holy Grail Serum Concentrate

Murshmallow

Where to buy Possibly in stock

About this product

The Murshmallow Holy Grail Serum Concentrate is a serums, essence, ampoule. Our analysis of its 24 ingredients (15 low-risk) rates it Excellent (100/100). Based on its ingredients, it looks well-suited to oily / acne-prone, dry, and sensitive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
24
Low-risk
15
Fragrance
Fragrance-free
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 4/3
Good for dry skin
Squalane Caprylic/Capric Triglyceride Hyaluronic Acid Camellia Sinensis Leaf Extract
Caution for dry skin
Centella Asiatica Extract Punica Granatum Extract Camellia Sinensis Leaf Extract
Oily/Acne-Prone Skin 3/0
Good for oily/acne-prone skin
Punica Granatum Extract Azelaic Acid Camellia Sinensis Leaf Extract
Sensitive Skin 5/4
Good for sensitive skin
Resveratrol Centella Asiatica Extract Ferulic Acid Camellia Sinensis Leaf Extract Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Punica Granatum Extract Azelaic Acid Caprylic/Capric Triglyceride Camellia Sinensis Leaf Extract

Ingredients list

24 total
Lower hazard (1) Higher hazard (2)
All24 Skin Conditioning20 Hair Conditioning5 Skin Protecting4 Antioxidant4 Masking4 Tonic3 Emollient3 Smoothing3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
3-O-ETHYL ASCORBIC ACID
(Skin Conditioning)
B
Malus Domestica Fruit Cell Culture Extract
(Skin Conditioning)
2
Ferulic Acid
(Antioxidant, Preservative, Uv Absorber, Antimicrobial)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
1
A
Hyaluronic Acid
(Skin Conditioning, Viscosity Increasing Agent, Antistatic Agent, Humectant, Moisturising)
1
A
Azelaic Acid
(Fragrance, Ph Adjuster, Buffering Agent, Masking)
1
B
Centella Asiatica Extract
(Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic)
1
Resveratrol
(Antioxidant, Skin Protecting)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
Acetyl Tetrapeptide-2
(Skin Conditioning)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
Citrus Paradisi Peel Extract
(Perfuming, Skin Conditioning)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
Citrus Nobilis Fruit Extract
(Fragrance, Skin Conditioning)
1
Punica Granatum Extract
(Astringent, Masking, Tonic)
daucus carota sativa root extract
(Skin Conditioning)
1
B
Camellia Sinensis Leaf Extract
(Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Oral Care Agent, Skin Conditioning, Skin Protecting, Tonic, Uv Absorber)
Good for Oily Skin
Good for Oily Skin
1
Cymbopogon Citratus Extract
(Hair Conditioning, Skin Conditioning)
Chamomilla Vulgaris Extract
(Skin Protecting)
TOCOPHEROL
(Antioxidant, Fragrance, Skin Conditioning)
1
A
Caprylic/Capric Triglyceride
(Emollient, Masking, Perfuming, Skin Conditioning, Solvent)
1
B
Cetearyl Olivate
(Hair Conditioning)
1
Phytosphingosine
(Hair Conditioning, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

3-O-ETHYL ASCORBIC ACID
Skin Conditioning
Malus Domestica Fruit Cell Culture Extract
Skin Conditioning
Ferulic Acid
Antioxidant, Uv Absorber
Niacinamide
Skin Conditioning
Hyaluronic Acid
Skin Conditioning, Humectant
Centella Asiatica Extract
Skin Conditioning, Soothing

Benefits

Fungal-acne (Malassezia) safe
Good for dry skin
Good for oily/acne-prone skin
Good for sensitive skin

Concerns

No major concerns flagged

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
3-O-ETHYL ASCORBIC ACID
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Malus Domestica Fruit Cell Culture Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning
Ferulic Acid
Antioxidant, Preservative
Low-hazard ingredient.Read moreShow less
EWG 2 AntioxidantPreservativeUv absorberAntimicrobial
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Hyaluronic Acid
Skin conditioning, Viscosity increasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningViscosity increasing agentAntistatic agentHumectantMoisturising
Azelaic Acid
Fragrance, Ph adjuster
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragrancePh adjusterBuffering agentMasking
Centella Asiatica Extract
Cleansing, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSkin conditioningSmoothingSoothingTonic
Resveratrol
Antioxidant, Skin protecting
Low-hazard ingredient.Read moreShow less
EWG 1 AntioxidantSkin protecting
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Acetyl Tetrapeptide-2
Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Skin conditioning
Citrus Paradisi Peel Extract
Perfuming, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A PerfumingSkin conditioning
glycyrrhiza glabra root extract
Bleaching, Perfuming
Limited public safety data.Read moreShow less
EWG N/A BleachingPerfumingSkin conditioningSkin conditioning emollientSmoothingSoothing
Citrus Nobilis Fruit Extract
Fragrance, Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A FragranceSkin conditioning
Punica Granatum Extract
Astringent, Masking
Low-hazard ingredient.Read moreShow less
EWG 1 AstringentMaskingTonic
+ 7 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Camellia Sinensis Leaf Extract
Antimicrobial, Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B AntimicrobialAntioxidantAstringentEmollientHumectantMaskingOral care agentSkin conditioningSkin protectingTonicUv absorber Good for Oily Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning only: Apply as the last step of your AM routine, after moisturiser, and reapply every ~2 hours of sun exposure.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Vitamin C (ascorbic) 5–20%

L-ascorbic acid is usually used at 5–20% (around 10–15% is common). Above ~20% adds little and tends to irritate more; it also needs a low pH to work.

3-O-ETHYL ASCORBIC ACID

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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