Purple Reign Shampoo

Noughty

Where to buy Possibly in stock

About this product

The Noughty Purple Reign Shampoo is a misc. Our analysis of its 22 ingredients (14 low-risk) rates it Excellent (92/100). Based on its ingredients, it looks well-suited to oily / acne-prone skin. Heads up: it contains fragrance, which can irritate sensitive or reactive skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Misc
Ingredients
22
Low-risk
14
Fragrance
Contains fragrance
Origin
United Kingdom

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 1/5
Good for dry skin
Glycerin
Caution for dry skin
Lauryl Glucoside Sodium Laurate Glycerin Salicylic Acid Sodium Hydroxide
Oily/Acne-Prone Skin 1/0
Good for oily/acne-prone skin
Salicylic Acid
Sensitive Skin 1/8
Good for sensitive skin
Glycerin
Caution for sensitive skin
Sodium Chloride Glycerin Salicylic Acid Citric Acid Sodium Benzoate Sorbic Acid Potassium Sorbate Benzyl Alcohol

Ingredients list

22 total
Lower hazard (1) Higher hazard (6)
All22 Fragrance8 Preservative5 Masking5 Hair Conditioning4 Skin Conditioning4 Perfuming3 Denaturant3 Solvent3
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
4
B
Cocamidopropyl Betaine
(Antistatic Agent, Hair Conditioning, Skin Conditioning, Sufactant, Foam Boosting, Viscosity Increasing Agent, Viscosity Controlling)
Sodium Cocoyl Methyl Isethionate
(Surfactant Cleansing)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
1
A
Sodium Cocoamphoacetate
(Hair Conditioning, Sufactant, Foam Boosting, Foaming)
Vaccinium Angustifolium Fruit Extract
(Skin Protecting, Soothing)
Ribes Nigrum Fruit Extract
(Astringent, Perfuming, Skin Conditioning, Skin Conditioning Emollient)
1
Sodium Methyl Isethionate
(Emulsifying)
4
B
Salicylic Acid
(Antiacne Agent, Antidandruff Agent, Corn/Callus/Wart Remover, Denaturant, Exfoliant, Fragrance, Hair Conditioning, Skin Conditioning, Keratolytic, Masking, Preservative)
Good for Oily Skin
Good for Oily Skin
Bad for Sensitive Skin
Bad for Sensitive Skin
1
Sodium Laurate
(Cleansing, Emulsifying, Surfactant)
1
Trisodium Ethylenediamine Disuccinate
(Chelating Agent)
2
A
Citric Acid
(Chelating Agent, Fragrance, Ph Adjuster, Buffering Agent, Masking)
Bad for Sensitive Skin
Bad for Sensitive Skin
3
A
Sorbic Acid
(Fragrance, Preservative)
1
B
Lauryl Glucoside
(Cleansing, Surfactant)
PARFUM
(Fragrance, Perfuming)
3
A
Sodium Benzoate
(Fragrance, Preservative, Anticorrosive, Masking)
1
A
Polyquaternium-10
(Antistatic Agent, Film Forming, Hair Fixing)
3
A
Potassium Sorbate
(Fragrance, Preservative)
1
Sodium Chloride
(Bulking Agent, Masking, Oral Care Agent, Viscosity Controlling)
3
B
Sodium Hydroxide
(Denaturant, Ph Adjuster, Buffering Agent)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
6
Acid Violet 43
(Cosmetic Colorant)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Cocamidopropyl Betaine
Skin Conditioning
Glycerin
Humectant, Skin Protecting
Vaccinium Angustifolium Fruit Extract
Skin Protecting, Soothing
Ribes Nigrum Fruit Extract
Astringent, Skin Conditioning
Salicylic Acid
Exfoliant, Skin Conditioning

Benefits

Good for oily/acne-prone skin

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
May not suit dry skin
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Cocamidopropyl Betaine
Antistatic agent, Hair conditioning
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR B Antistatic agentHair conditioningSkin conditioningSufactantFoam boostingViscosity increasing agentViscosity controlling
Sodium Cocoyl Methyl Isethionate
Surfactant cleansing
Limited public safety data.Read moreShow less
EWG N/A Surfactant cleansing
Sodium Cocoamphoacetate
Hair conditioning, Sufactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSufactantFoam boostingFoaming
Vaccinium Angustifolium Fruit Extract
Skin protecting, Soothing
Limited public safety data.Read moreShow less
EWG N/A Skin protectingSoothing
Ribes Nigrum Fruit Extract
Astringent, Perfuming
Limited public safety data.Read moreShow less
EWG N/A AstringentPerfumingSkin conditioningSkin conditioning emollient
Sodium Methyl Isethionate
Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 Emulsifying
Sodium Laurate
Cleansing, Emulsifying
Low-hazard ingredient.Read moreShow less
EWG 1 CleansingEmulsifyingSurfactant
Trisodium Ethylenediamine Disuccinate
Chelating agent
Low-hazard ingredient.Read moreShow less
EWG 1 Chelating agent
Sorbic Acid
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
Lauryl Glucoside
Cleansing, Surfactant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B CleansingSurfactant
PARFUM
Fragrance, Perfuming
Limited public safety data.Read moreShow less
EWG N/A FragrancePerfuming
Sodium Benzoate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservativeAnticorrosiveMasking
Polyquaternium-10
Antistatic agent, Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Antistatic agentFilm formingHair fixing
Potassium Sorbate
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR A FragrancePreservative
+ 2 more — see the full ingredients list above
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Salicylic Acid
Antiacne agent, Antidandruff agent
Skin irritation can occur at high concentrationRead moreShow less
EWG 4 CIR B Antiacne agentAntidandruff agentCorn/callus/wart removerDenaturantExfoliantFragranceHair conditioningSkin conditioningKeratolyticMaskingPreservative Good for Oily SkinBad for Sensitive Skin
Citric Acid
Chelating agent, Fragrance
Skin irritation can occur at high concentrationRead moreShow less
EWG 2 CIR A Chelating agentFragrancePh adjusterBuffering agentMasking Bad for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Acid Violet 43
Cosmetic colorant
Moderate-hazard ingredient.Read moreShow less
EWG 6 Cosmetic colorant

How to use

How to use

  • 1 Evening, start slow: Best in the PM a few times a week to begin with; avoid layering with other strong actives the same night.
  • 2 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Use with caution
BHA (salicylic) (Salicylic Acid)

Low-strength topical salicylic acid (BHA) is generally considered fine. Caution is usually reserved for high-strength leave-on products and salicylic peels.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

BHA (salicylic) 0.5–2%

Salicylic acid is OTC-capped at 2%; 0.5–2% is the usual leave-on range. Much below that it acts more as a soothing agent than an exfoliant.

Salicylic Acid

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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