Bakuchiol & Retinol 1% Serum

Plum Goodness

Where to buy Possibly in stock

About this product

The Plum Goodness Bakuchiol & Retinol 1% Serum is a serums, essence, ampoule. Our analysis of its 29 ingredients (22 low-risk) rates it Excellent (97/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
29
Low-risk
22
Fragrance
Fragrance-free
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 9/5
Good for dry skin
Sorbitol Sucrose Squalane Isodecyl Neopentanoate Isohexadecane Caprylyl Glycol Glycerin Hydrolyzed Pea Protein Lecithin
Caution for dry skin
Cyclodextrin Xanthan Gum Glycerin Polysorbate 60 Lecithin
Oily/Acne-Prone Skin No data
Sensitive Skin 4/6
Good for sensitive skin
Sucrose Glycerin Hydroxyacetophenone Aloe Barbadensis Leaf Juice
Caution for sensitive skin
Glycine Sorbitol Glycerin Proline Phenoxyethanol Benzyl Alcohol

Ingredients list

29 total
Lower hazard (1) Higher hazard (5)
All29 Skin Conditioning26 Hair Conditioning7 Humectant6 Emollient6 Fragrance6 Solvent5 Viscosity Controlling5 Emulsion Stabilising5
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
B
Aloe Barbadensis Leaf Juice
(Skin Conditioning)
Good for Sensitive Skin
Good for Sensitive Skin
1
A
Sucrose
(Flavoring Agent, Humectant, Skin Conditioning, Soothing)
1
Propanediol
(Solvent, Viscosity Decreasing Agent, Viscosity Controlling)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
B
Isodecyl Neopentanoate
(Skin Conditioning, Emollient)
Retinyl Palmitate
(Skin Conditioning, Skin Conditioning Miscellaneous)
B
Malus Domestica Fruit Cell Culture Extract
(Skin Conditioning)
1
A
Hydrolyzed Rice Protein
(Hair Conditioning, Skin Conditioning, Antistatic Agent)
1
Hydrolyzed Pea Protein
(Antistatic Agent, Emollient, Hair Conditioning, Skin Conditioning)
1
A
Glycine
(Buffering Agent, Fragrance, Hair Conditioning, Skin Conditioning Agent Miscellaneous, Antistatic Agent, Skin Conditioning)
1
A
Proline
(Fragrance, Hair Conditioning, Skin Conditioning)
Hydrolyzed Sodium Hyaluronate
(Skin Conditioning)
Hydrolyzed Psoralea Corylifolia Extract
(Skin Conditioning)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
Hydroxyacetophenone
(Antioxidant)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
A
Xanthan Gum
(Binding Agent, Emulsion Stabilising, Skin Conditioning, Surfactant Emulsifying Agent, Viscosity Increasing Agent, Binding, Gel Forming, Viscosity Controlling)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
3
Lecithin
(Skin Conditioning, Emulsifying, Surfactant, Antistatic Agent, Emollient)
4
A
Phenoxyethanol
(Fragrance, Preservative)
Paraben
Paraben
1
Sorbitol
(Flavoring Agent, Fragrance, Humectant, Plasticizer, Skin Conditioning)
1
A
Cyclodextrin
(Absorbent, Chelating Agent)
1
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(Emulsion Stabilising, Viscosity Controlling)
1
B
Isohexadecane
(Skin Conditioning, Emollient, Solvent)
3
B
Polysorbate 60
(Emulsifying, Surfactant)
Fungal Acne
Fungal Acne Trigger
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)
1
Sodium Polyacryloyldimethyl Taurate
(Emulsion Stabilising, Viscosity Increasing Agent, Viscosity Controlling)
1
Ammonium Acryloyldimethyltaurate/VP Copolymer
(Viscosity Controlling)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Aloe Barbadensis Leaf Juice
Skin Conditioning
Sucrose
Humectant, Skin Conditioning
Squalane
Emollient, Skin Conditioning
Isodecyl Neopentanoate
Skin Conditioning, Emollient
Retinyl Palmitate
Skin Conditioning
Malus Domestica Fruit Cell Culture Extract
Skin Conditioning

Benefits

Good for dry skin

Concerns

Contains paraben
Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Sucrose
Flavoring agent, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Flavoring agentHumectantSkin conditioningSoothing
Propanediol
Solvent, Viscosity decreasing agent
Low-hazard ingredient.Read moreShow less
EWG 1 SolventViscosity decreasing agentViscosity controlling
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Isodecyl Neopentanoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
Retinyl Palmitate
Skin conditioning, Skin conditioning miscellaneous
Limited public safety data.Read moreShow less
EWG N/A Skin conditioningSkin conditioning miscellaneous
Malus Domestica Fruit Cell Culture Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning
Hydrolyzed Rice Protein
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningAntistatic agent
Hydrolyzed Pea Protein
Antistatic agent, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 Antistatic agentEmollientHair conditioningSkin conditioning
Glycine
Buffering agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Buffering agentFragranceHair conditioningSkin-conditioning agent -miscellaneousAntistatic agentSkin conditioning
Proline
Fragrance, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceHair conditioningSkin conditioning
Hydrolyzed Sodium Hyaluronate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydrolyzed Psoralea Corylifolia Extract
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Hydroxyacetophenone
Antioxidant
Low-hazard ingredient.Read moreShow less
EWG 1 Antioxidant
Caprylyl Glycol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningEmollientHumectant
+ 9 more — see the full ingredients list above
Aloe Barbadensis Leaf Juice
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A CIR B Skin conditioning Good for Sensitive Skin
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Phenoxyethanol
Fragrance, Preservative
Low-to-moderate hazard.Read moreShow less
EWG 4 CIR A FragrancePreservative Paraben
Polysorbate 60
Emulsifying, Surfactant
Low-to-moderate hazard.Read moreShow less
EWG 3 CIR B EmulsifyingSurfactant Fungal-acne trigger

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Evening: Use at night — start 2–3× a week and build up as your skin tolerates it.
  • 3 Wear SPF the next day: Acids and retinoids increase sun sensitivity — daily sunscreen is a must while using this.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Pregnancy & breastfeeding

Contains ingredients some choose to avoid or double-check while pregnant or nursing.

Often avoided
Retinoids (Vitamin A) (Retinyl Palmitate)

Topical retinoids (retinol, retinaldehyde, retinyl esters) are widely advised against in pregnancy as a precaution. The strongest evidence is for ORAL retinoids; topical absorption is low, but most clinicians err on the side of caution.

This is general information, not medical advice. Pregnancy guidance varies and depends on concentration and your individual situation — always check with your doctor, midwife or pharmacist. How we flag this.

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Retinoids (Vitamin A) 0.01–1%

Most studied between 0.1% and 1%. Higher is not automatically better — irritation climbs with dose, so a well-formulated lower strength is often the sweet spot.

Retinyl Palmitate

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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