Niacinamide 10% Serum with Rice Water
The Plum Goodness Niacinamide 10% Serum with Rice Water is a serums, essence, ampoule. Our analysis of its 27 ingredients (22 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.
The Plum Goodness Niacinamide 10% Serum with Rice Water is a serums, essence, ampoule. Our analysis of its 27 ingredients (22 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.
Summarised from our ingredient analysis — not brand marketing copy.
The evidence
| EWG | CIR | Ingredient Name & Cosmetic Functions | Notes |
|---|---|---|---|
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Water
(Solvent) |
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Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing) |
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Oryza sativa extract
(Abrasive, Absorbent, Bulking, Hair Conditioning, Skin Conditioning) |
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Isodecyl Neopentanoate
(Skin Conditioning, Emollient) |
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Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning) |
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Sorbitol
(Flavoring Agent, Fragrance, Humectant, Plasticizer, Skin Conditioning) |
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Pentylene Glycol
(Skin Conditioning, Solvent) |
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Hydrogenated Polyisobutene
(Skin Conditioning, Emollient, Viscosity Increasing Agent, Viscosity Controlling) |
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Rice Ferment Filtrate
(Skin Conditioning) |
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Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling) |
Good for Dry Skin
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Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting) |
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Caffeine
(Fragrance, Skin Conditioning, Masking) |
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glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing) |
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Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent) |
Good for Dry Skin
Fungal Acne Trigger
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Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding) |
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VP/Polycarbamyl Polyglycol Ester
(Film Forming) |
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Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
(Hair Conditioning, Skin Conditioning) |
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Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking) |
Allergens
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Hydroxyacetophenone
(Antioxidant) |
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Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant) |
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Ethylhexyl Olivate
(Skin Conditioning) |
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Sodium Acrylates Copolymer
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Opacifying, Viscosity Controlling) |
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Polyglyceryl-6 Olivate
(Surfactant Cleansing, Surfactant Emulsifying) |
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Cyclodextrin
(Absorbent, Chelating Agent) |
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Sodium Hyaluronate
(Skin Conditioning, Humectant) |
Good for Dry Skin
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Tocopheryl Acetate
(Antioxidant, Skin Conditioning) |
Bad for Oily Skin
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Sodium Gluconate
(Chelating Agent, Skin Conditioning) |
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How to use
General guidance from this product's category and active ingredients — always follow the directions on the package.
Trust & honesty
The concentrations these actives are typically effective at in research — not a measurement of this product.
Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.
Niacinamide
INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.
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