Niacinamide 10% Serum with Rice Water

Plum Goodness

Where to buy Possibly in stock

About this product

The Plum Goodness Niacinamide 10% Serum with Rice Water is a serums, essence, ampoule. Our analysis of its 27 ingredients (22 low-risk) rates it Excellent (98/100). Based on its ingredients, it looks well-suited to dry skin.

Vegan-friendly Reef-safe

Summarised from our ingredient analysis — not brand marketing copy.

At a glance

Type
Serums, Essence, Ampoules
Ingredients
27
Low-risk
22
Fragrance
Fragrance-free
Origin
India

The evidence

Quick Product Notes

Paraben-Free Sulfate-Free Alcohol-Free Silicone-Free EU Allergen-Free Fungal Acne (Malassezia) Safe

Notable Effects & Ingredients

No Notable Effects & Ingredients

Ingredients Related to Skin Types

Good   Bad — tap a skin type to see which ingredients · estimated from ingredient functions
Dry Skin 8/3
Good for dry skin
Sorbitol Squalane Isodecyl Neopentanoate Caprylyl Glycol Butylene Glycol Sodium Hyaluronate Glycerin Hydrogenated Polyisobutene
Caution for dry skin
Cyclodextrin Glycerin Acrylates Copolymer
Oily/Acne-Prone Skin No data
Sensitive Skin 4/6
Good for sensitive skin
Rosa Damascena Flower Water Glycerin Hydroxyacetophenone Tocopheryl Acetate
Caution for sensitive skin
Rosa Damascena Flower Water Sorbitol Caffeine Butylene Glycol Glycerin Benzyl Alcohol

Ingredients list

27 total
Lower hazard (1) Higher hazard (5)
All27 Skin Conditioning27 Humectant7 Hair Conditioning6 Solvent5 Fragrance5 Film Forming5 Masking4 Emollient4
EWG CIR Ingredient Name & Cosmetic Functions Notes
1
Water
(Solvent)
1
A
Niacinamide
(Hair Conditioning, Skin Conditioning, Smoothing)
Oryza sativa extract
(Abrasive, Absorbent, Bulking, Hair Conditioning, Skin Conditioning)
1
B
Isodecyl Neopentanoate
(Skin Conditioning, Emollient)
1
A
Squalane
(Emollient, Hair Conditioning, Refatting, Skin Conditioning)
1
Sorbitol
(Flavoring Agent, Fragrance, Humectant, Plasticizer, Skin Conditioning)
1
A
Pentylene Glycol
(Skin Conditioning, Solvent)
1
A
Hydrogenated Polyisobutene
(Skin Conditioning, Emollient, Viscosity Increasing Agent, Viscosity Controlling)
Rice Ferment Filtrate
(Skin Conditioning)
1
A
Butylene Glycol
(Fragrance, Skin Conditioning, Solvent, Viscositydecreasing Agent, Humectant, Masking, Viscosity Controlling)
Good for Dry Skin
Good for Dry Skin
1
Rosa Damascena Flower Water
(Masking, Skin Conditioning, Skin Protecting)
1
Caffeine
(Fragrance, Skin Conditioning, Masking)
glycyrrhiza glabra root extract
(Bleaching, Perfuming, Skin Conditioning, Skin Conditioning Emollient, Smoothing, Soothing)
2
A
Glycerin
(Denaturant, Fragrance, Hair Conditioning, Humectant, Oral Care Agent, Oral Health Care Drug, Skin Protecting, Viscosity Decreasing Agent, Perfuming, Solvent)
Good for Dry Skin
Good for Dry Skin
Fungal Acne
Fungal Acne Trigger
2
B
Acrylates Copolymer
(Adhesive, Artificial Nail Builder, Binding Agent, Film Forming, Hair Fixing, Suspending Agent Nonsurfactant, Antistatic Agent, Binding)
1
VP/Polycarbamyl Polyglycol Ester
(Film Forming)
1
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
(Hair Conditioning, Skin Conditioning)
5
A
Benzyl Alcohol
(External Analgesic, Fragrance, Oral Health Care Drug, Preservative, Solvent, Viscosity Decreasing Agent, Masking)
Allergens
Allergens
1
Hydroxyacetophenone
(Antioxidant)
1
A
Caprylyl Glycol
(Hair Conditioning, Skin Conditioning, Emollient, Humectant)
1
B
Ethylhexyl Olivate
(Skin Conditioning)
3
B
Sodium Acrylates Copolymer
(Binding Agent, Film Forming, Viscosity Increasing Agent, Binding, Opacifying, Viscosity Controlling)
Polyglyceryl-6 Olivate
(Surfactant Cleansing, Surfactant Emulsifying)
1
A
Cyclodextrin
(Absorbent, Chelating Agent)
1
A
Sodium Hyaluronate
(Skin Conditioning, Humectant)
Good for Dry Skin
Good for Dry Skin
3
Tocopheryl Acetate
(Antioxidant, Skin Conditioning)
Bad for Oily Skin
Bad for Oily Skin
1
A
Sodium Gluconate
(Chelating Agent, Skin Conditioning)

My Ingredient Notes

No personal ingredient notes yet. Save ingredients to your profile to get good/bad alerts here.

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Key ingredients

Niacinamide
Skin Conditioning
Oryza sativa extract
Skin Conditioning
Isodecyl Neopentanoate
Skin Conditioning, Emollient
Squalane
Emollient, Skin Conditioning
Sorbitol
Humectant, Skin Conditioning
Pentylene Glycol
Skin Conditioning

Benefits

Good for dry skin

Concerns

Contains eu allergen
Not fungal acne (malassezia) safe
May not suit sensitive skin

Ingredients explained

Water
Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 Solvent
Niacinamide
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Hair conditioningSkin conditioningSmoothing
Oryza sativa extract
Abrasive, Absorbent
Limited public safety data.Read moreShow less
EWG N/A AbrasiveAbsorbentBulkingHair conditioningSkin conditioning
Isodecyl Neopentanoate
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR B Skin conditioningEmollient
Squalane
Emollient, Hair conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A EmollientHair conditioningRefattingSkin conditioning
Sorbitol
Flavoring agent, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 1 Flavoring agentFragranceHumectantPlasticizerSkin conditioning
Pentylene Glycol
Skin conditioning, Solvent
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningSolvent
Hydrogenated Polyisobutene
Skin conditioning, Emollient
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningEmollientViscosity increasing agentViscosity controlling
Rice Ferment Filtrate
Skin conditioning
Limited public safety data.Read moreShow less
EWG N/A Skin conditioning
Rosa Damascena Flower Water
Masking, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 MaskingSkin conditioningSkin protecting
Caffeine
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 FragranceSkin conditioningMasking
glycyrrhiza glabra root extract
Bleaching, Perfuming
Limited public safety data.Read moreShow less
EWG N/A BleachingPerfumingSkin conditioningSkin conditioning emollientSmoothingSoothing
Acrylates Copolymer
Adhesive, Artificial nail builder
Low-hazard ingredient.Read moreShow less
EWG 2 CIR B AdhesiveArtificial nail builderBinding agentFilm formingHair fixingSuspending agent -nonsurfactantAntistatic agentBinding
VP/Polycarbamyl Polyglycol Ester
Film forming
Low-hazard ingredient.Read moreShow less
EWG 1 Film forming
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
Hair conditioning, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 Hair conditioningSkin conditioning
+ 7 more — see the full ingredients list above
Butylene Glycol
Fragrance, Skin conditioning
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A FragranceSkin conditioningSolventViscositydecreasing agentHumectantMaskingViscosity controlling Good for Dry Skin
Glycerin
Denaturant, Fragrance
Low-hazard ingredient.Read moreShow less
EWG 2 CIR A DenaturantFragranceHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity decreasing agentPerfumingSolvent Good for Dry SkinFungal-acne trigger
Benzyl Alcohol
External analgesic, Fragrance
Moderate-hazard ingredient.Read moreShow less
EWG 5 CIR A External analgesicFragranceOral health care drugPreservativeSolventViscosity decreasing agentMasking Allergens
Sodium Hyaluronate
Skin conditioning, Humectant
Low-hazard ingredient.Read moreShow less
EWG 1 CIR A Skin conditioningHumectant Good for Dry Skin
Tocopheryl Acetate
Antioxidant, Skin conditioning
Potentially comedogenic - can block poresRead moreShow less
EWG 3 AntioxidantSkin conditioning Bad for Oily Skin

How to use

How to use

  • 1 Where it fits: Apply after toner and before moisturiser — thinnest to thickest.
  • 2 Morning & evening: Suitable for both AM and PM use.

General guidance from this product's category and active ingredients — always follow the directions on the package.

Trust & honesty

Effective levels — general guide

The concentrations these actives are typically effective at in research — not a measurement of this product.

Niacinamide 2–5% (up to 10%)

Most research uses 2–5%; some formulas go to 10%. Very high levels can cause flushing in sensitive skin.

Niacinamide

INCI lists don't disclose amounts, and we don't claim to know this product's levels — these are the ranges these ingredients are usually effective at, so you can tell a real formula from "fairy-dusting" a marketed active. How we estimate this.

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